32: Why Storytelling Makes For An EPIC Podcast with Thom Van Dycke

Oh My Pod | Podcast Strategy

In this episode of Oh My Pod, host Justin interviews expert copywriter Thom Van Dycke about the importance of storytelling in podcasting. Thom shares his insights on how storytelling can engage listeners, build trust and grow businesses. He provides tips on structuring a good story, positioning the listener as the hero and the host as the guide. They also discuss the storytelling techniques used in popular TV shows and how to apply them to podcasting. Thom is a Certified StoryBrand Guide who uses classic storytelling techniques to help business coaches stand out, find their unique voice and capture the imagination of their audience. He was a pastor for 19 years before starting his marketing business. He's also a Dad to 7 kids, a foster care advocate and an instructor in trauma-based care. What We Discuss: (00:00:00) For thousands of years, storytelling has been used to pass on information. It helps engage listeners, makes information memorable and adds magic and life to the content. (00:07:57) In podcasting, storytelling helps make sense of what a brand does, creates vulnerability and builds trust with the audience. (00:10:30) Storytelling simplifies a message and creates a stronger emotional connection with listeners, making it easier for them to recall and engage with the content. (00:14:40) The best structure for telling a good story. (00:17:13) Framing questions uniquely and differently, such as focusing on what people are losing or sacrificing, can make a podcast more engaging and stand out from others. (00:20:45) Podcasting strategy of starting a season with a captivating scene that creates suspense and hooks the audience. (00:22:00) The difference between watching episodes week by week and binge-watching, and how the latter affects the need to remind viewers of the overarching story. (00:25:15) The importance of having a compelling brand message and story for coaches and podcasters as it helps differentiate them in a saturated market. (00:30:37) The impact of acknowledging new listeners in podcast intros and the potential decrease in retention rate if new listeners feel ignored. (00:31:05) Advice on referencing previous episodes in podcast intros to encourage listeners to go back and listen to earlier episodes for more context. (00:31:57) The importance of prioritizing the listener's experience in podcasting, avoiding self-promotion and providing valuable content to build trust and engagement. Guest: Head over to Thom's Linkedin and DM him "Justin" for a free 15-minute strategy call. How To Review: On Apple Podcasts | Click Link - Scroll Down - Locate The Stars - Write Your 5 Star Review On Spotify | Click Link - Locate Star - Tap To Rate with 5 Stars