33: How to Guest On MORE Podcasts with Kacey Hayes

Oh My Pod | Podcast Strategy

In this episode of Oh My Pod, host Justin chats with Kacey Hayes, a podcast guesting expert. The two discuss the benefits and strategies of being a guest on a podcast. They share success stories and emphasize the importance of personalized pitches, understanding the audience and providing value. Kacey highlights the significance of good writing skills and suggests outsourcing tasks associated with guesting to save time and energy. Kacey Hayes - Founder of KH Podcast Services and CoHost of PodMakers A writer who offers podcast guesting strategy and podcast content repurposing services. She helps online service providers, authors and healers position themselves as thought leaders by guesting on relevant podcasts so they can grow their impact and income. What We Discuss: (00:00:00) Podcast guesting can help build relationships by allowing people to get a better sense of your personality, values and knowledge. (00:00:50) Justin shares a client success story of getting nine clients and 50 booked calls from a single podcast episode, largely due to the way he framed his call to action. (00:04:16) A toddler sleep coach successfully pitched herself as a guest on Amy Porterfield's show by showcasing the results she achieved using Amy's formula, demonstrating the value she could offer to the audience. (00:08:46) Kacey discusses the importance of making the pitch about the host and their show, rather than just talking about oneself. (00:10:24) The podcast market is saturated, with 14 guests for every podcast. Is it becoming too convoluted or diluted? (00:19:34) An automated Instagram trick asking podcast listeners to DM a specific word in order to track leads and conversions. (00:22:26) Tips on finding podcasts to pitch. (00:26:07) Discussion on the role of copywriting in guesting and the benefits of outsourcing the process. (00:28:13) The problem with generic pitches and the need for quality connections and trust-building in podcast guesting. (00:29:33) How to add value, build goodwill and establish equal partnerships in podcast guesting and podcasting in general. (00:35:20) Encouragement to share valuable content with others to build a podcast community and to support the goal of helping podcasters by sharing the link with someone who would benefit from it. Guest: Head over to Kacey's Website and download her free "Guest Pitching Checklist" How To Review: On Apple Podcasts | Click Link - Scroll Down - Locate The Stars - Write Your 5 Star Review On Spotify | Click Link - Locate Star - Tap To Rate with 5 Stars