#115 - Turf, Territory, and Scaling Your Business with Johannes Hock

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

Today on the Owned and Operated podcast, the boys interview entrepreneur Johannes Hock, the Owner of an artificial turf company who lives in Austin, Texas. They discuss Johannes's background, how he got into the turf industry, the business model of turf companies, expansion plans, challenges of scaling, and the factors influencing the choice of new locations. If you’re looking to learn more about the world of self-funded search and small business acquisitions then your favorite electrical, HVAC, and plumbing growth podcast has exactly what you need.
Chapters
00:00 Introduction to Owned and Operated
00:34 AD - Transforming PPC Despair into Success
01:08 Deep Dive with Johannes Haack: From Track to Turf
02:54 Choosing Artificial Turf in Home Services
05:33 Exploring the Business Model of Turf Installation
07:57 Marketing Strategies and Customer Acquisition in Turf Industry
12:03 Scaling Up: Processes and Expansion Strategies
15:33 Vision for the Future: Aiming for a National Brand
19:11 The Operational Blueprint: Systems, Processes, and People
26:52 Expansion Strategy and Market Selection
30:40 Final Thoughts and Where to Find Johannes
Episode Host:
Jack Carr: @thehvacjack on Twitter
Guest Johannes Hock: @HockJohannes on Twitter
Special thanks to our sponsor: Service Scalers:
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/
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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Chapters

1. Introduction to Owned and Operated (00:00:00)

2. AD - Transforming PPC Despair into Success (00:00:34)

3. Deep Dive with Johannes Haack: From Track to Turf (00:01:18)

4. Choosing Artificial Turf in Home Services (00:02:54)

5. Exploring the Business Model of Turf Installation (00:05:33)

6. Marketing Strategies and Customer Acquisition in Turf Industry (00:07:57)

7. Scaling Up: Processes and Expansion Strategies (00:12:03)

8. Vision for the Future: Aiming for a National Brand (00:15:33)

9. The Operational Blueprint: Systems, Processes, and People (00:19:11)

10. Expansion Strategy and Market Selection (00:26:52)

11. Final Thoughts and Where to Find Johannes (00:30:40)