Can Businesses Get Growth from Organic Traffic with SEO? And What's Changing with SEO in the Era of AI

Remarkable Marketing Podcast

Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI.

In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO for business growth, not just for traffic but for building robust, profit-making businesses. Lauren discusses the power of quality over quantity in content creation, the significance of internal linking, and the importance of submitting URLs directly to Google for indexing. She also touches on the impact of AI on SEO, advocating for a human touch in content creation and keyword research. The discussion covers practical advice for business leaders on website organization, the importance of focusing on one content branch at a time, and essential SEO best practices.
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00:13 Diving Into the World of SEO with Lauren
00:52 Lauren's Journey: From SAT Prep to SEO Success
04:50 The Power of SEO in Business Growth and Personal Life
08:05 Unlocking SEO Secrets for Marketing Success
14:47 The Future of SEO: Navigating AI and Algorithm Changes
30:39 Practical SEO Tips for Solopreneurs and Marketers

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Chapters

1. Organic Content and SEO Strategies (00:00:00)

2. Impact of AI on Keyword Research (00:14:54)

3. SEO Strategies for Content Creation (00:22:14)

4. SEO Best Practices and Google Indexing (00:33:40)