How Being Human is Your Competitive Advantage - The Best Marketing is not B2B or B2C, it's Human to Human.

Remarkable Marketing Podcast

Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue.

In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, community-focused event.
Bryan emphasizes the importance of human-to-human connections in marketing, reflecting on the evolution of influencer marketing and the role of authenticity in engaging with audiences. The conversation also delves into the impact of AI on marketing practices, urging a balance between technology and personal touch to maintain genuine connections and engagement. Bryan's insights underline the significance of being human and authentic as a competitive advantage in today's marketing landscape.
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00:57 The Power of Human to Human Marketing
01:49 Creating Community Through Influencer Marketing
05:27 Challenges and Successes of Influencer Campaigns
09:16 The Evolution of Influencer Marketing
13:50 Embracing Human to Human in Today's Marketing
19:45 The Future of Marketing with AI
23:10 Concluding Thoughts on Being Human in Marketing

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Chapters

1. Evolution of Influencer Marketing Strategy (00:00:00)

2. Evolution of Human-to-Human Marketing (00:13:50)