Leverage Your LinkedIn Profile as a Pre-Sales Tool per Mark White, Ep #397

Sales Reinvented

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2M ago 21:46

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Until you meet someone, the only thing(s) you have to go off of is what you’ve learned about them online. When you create a LinkedIn profile, it’s indexed by search engines. It’s usually the first result when you Google someone’s name. It’s also a great place to learn about someone. You want your profile to give them the right information. Learn how to leverage your LinkedIn profile as a pre-sales tool in this episode of Sales Reinvented with special guest Mark White.

Outline of This Episode

[1:26] Why a compelling LinkedIn profile is key
[2:55] The elements that have the greatest impact
[6:02] How to tell your professional story on LinkedIn
[7:45] Build “know” and “like” before “trust”
[10:31] How often to update your LinkedIn profile
[12:18] Use your customers to build a better LinkedIn profile
[14:01] Mark’s top LinkedIn profile dos and don’ts
[16:56] Leverage your LinkedIn profile as a pre-sales tool

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