AI Financial Marketing Strategies with James Robert Lay | Digital Growth Institute

Garlic Marketing Show

James Robert Lay, CEO of Digital Growth Institute and expert in digital marketing for financial brands, examines AI's impact on financial services. From the significance of July 5th, 1994, and May 18th, 1995, to insights from Napoleon Hill, Lay explores the differences between financial anxiety and stress, emphasizing the health toll and strategies to transform financial beliefs.

He addresses the profiles of financial brand leaders, the importance of IQ vs AQ vs EQ, and strategies to bridge education and action.

Lay also uncovers the community's real meaning, financial leaders' impostor syndrome, and what it takes to leverage AI effectively. With a focus on content, the mere exposure effect, and the art of grabbing attention, Lay provides a roadmap to financial marketing success in the AI era.

What You’ll Learn:

• The Framing of 1994: Understanding the historical context of technological and financial evolution.
• Why July 5th, 1994, and May 18th, 1995, were so Important
• The Difference Between Financial Anxiety and Financial Stress
• The Health Toll of Financial Stress:
• How to Transform Financial Beliefs
• IQ Vs AQ Vs EQ and Which You Need:
• Bridging the Gap Between Education and Action
• The Real Meaning of Community
• What Financial Brands Have to Do Before They Can Harness AI
• The Issue and the Opportunity During the Bank's Recent Financial Crisis
• Where We Can Beat AI
• The Most Important Content in the Age of AI
• Grabbing and Honoring Attention
• The Myth of the Better Story
• Financial Problems are Looking for the Hero (and What You Need to Be Instead)

Connect with James Robert Lay:

• Website
• LinkedIn
• Twitter
• YouTube
• Book

Resources:

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