Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing

The American Market Alchemist

Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events.
I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France.
Tristan and his company are based in Grenoble, but they both have a strong connection to the US, and that's what we'll talk about.
He discusses the impact of climate change on outdoor activities and the motivation behind his mission. Tristan also talks about his experiences in different regions of the US, including Kansas, New York, Texas, and the West Coast, highlighting the differences in culture and attitudes towards the environment.
He emphasizes the importance of building relationships and the potential for deep technology development in Texas. Tristan explains how he got his business into the US and the role of Absolut Sensing in helping companies reduce methane emissions. In this conversation, Tristan discusses his experience of doing business in the US, specifically in the field of methane emission monitoring.
He highlights the differences between the government and commercial time frames and the importance of having a US citizen as a partner to bridge the cultural and regulatory gaps.
Tristan also emphasizes the significance of building trust with American clients and the role of validation from regulators and the scientific community. He shares that meeting NASA and other industry experts happened naturally through workshops and networking.
Tristan advises businesses to find someone familiar with the US ecosystem and to invest in face-to-face meetings. He also mentions that his company is looking to recruit talented individuals and financial partners for their expansion in the US.

Takeaways
- Tristan Laurent started Absolut Sensing with the mission of monitoring and predicting global warming events.
- Different regions in the US have distinct cultures and attitudes towards the environment, with Texas showing potential for deep technology development and a focus on reducing methane emissions.
- Building relationships and understanding local perspectives are crucial when expanding a business into a new country or region. Doing business in the US can be fast-paced, but the government and commercial time frames are not the same.
- Having a US citizen as a partner can help bridge cultural and regulatory gaps.
- Building trust with American clients is important, and validation from regulators and the scientific community can help establish credibility.
- Networking and attending workshops can lead to valuable connections, including with organizations like NASA.
- Investing in face-to-face meetings is crucial for building relationships and understanding the US ecosystem.
- Recruiting talented individuals and finding financial partners are key for expanding business in the US.
LEARN MORE :

• Connect with Tristan Laurent on LinkedIn: https://www.linkedin.com/in/tristanlaurent/
• Absolut Sensing : https://absolut-sensing.com/

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Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
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