Interview with Sylvain Perret: "5 Very Expensive Mistakes I've Seen by French Entrepreneurs in the USA"

The American Market Alchemist

I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .
In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.
He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all. In other words, if you are a French business and you're looking to set up in the USA, hire Americans, or simply do business with Americans, you need to listen to this episode so you avoid these costly mistakes.

Takeaways

• Adapt your product or service to the needs of the US market
• Maintain good communication within your business and with customers
• Understand the differences in business law between states
• Have a clear business plan and realistic expectations
• Be prepared to put in the time and effort required to succeed in the US Adapt your products or services to suit the US market and meet the needs of US customers.
• Communicate effectively and manage your business with care, considering both customers and employees.
• Read and understand contracts thoroughly, and seek legal advice to ensure compliance and protection.
• Budget appropriately and have enough financial resources to cover the costs of starting and running a business in the US.
• Consider the impact on the family and ensure everyone is fully committed to the project before making the move.
  

Quotes

• "The success is not getting the E2 visa, the success is still being in the United States after three years."
• "One of the biggest mistakes is that people do not adapt their offer, they do not adapt their product to the United States."
• "The law won't protect you. What will protect you is the contract."
• "It takes money to make money. You clearly need to have money to come to the United States."

Keywords
French entrepreneurs, US market, business challenges, mistakes, communication, business law, adaptation, entrepreneurship, business, US market, communication, contracts, costs, family, adaptation

🇺🇸💰
Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses rise up, stand out, and scale their impact in the US market.
👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist
🎥 Find the video version of this episode on my YouTube channel: https://www.youtube.com/c/BusinessEnglishwithChristina
🤝 You can connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/