Podcast 323 – When Marketing Should You Cluster or Spread Your Marketing?

The Michael Quarles Real Estate Show

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7y ago 26:18

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Michael goes over whether or not you should be cluster marketing as well as spreading your marketing dollars, and more…

Can Michael discuss how he funded his business early on vs how he capitalizes it today.
There’s a lot of talk about having a physical address when you register a business name and need a mailing address. The thing I don’t hear much about is having a registered agent. In Indiana a registered agent only costs $49 a year and will forward all my mail tome. It seems like that will work in place of using a P.O. BOX or UPS store address.
When marketing is it better to do a cluster campaign in one or two nearby zip codes or spread marketing dollars over a wide geography? Does it matter?
When developing the marketing chart we focused on “current Home Value” but when pulling the list in list source per your lesson #2 you changed to assessed value which added a few thousand extra names to the target list vs the current home value pull.Which is more accurate, which do you suggest Is used?
I know every seller will be different but does Michael have a prioritization on how he prefers to buy/tie up homes? A.Subject To B.Seller Financing C.Wrap around Mortgage D.Cash

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