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Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast

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Manage episode 412540108 series 3014012
Content provided by Wes Schaeffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip

https://www.thesaleswhisperer.com/p/eric-saar-meta-ads

Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads.

He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver.

In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.

Takeaways

Setting the right foundation is crucial before shooting for success in Facebook advertising.

Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately.

Understanding analytics and metrics is essential for successful Facebook advertising.

Nuance and expertise are necessary to navigate the complexities of Facebook advertising.

Beware of agencies that overpromise and underdeliver in Facebook advertising.

Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit.

Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial.

Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising.

Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads.

Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels.

00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond

Market like you mean it.

Now go sell something.

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

  continue reading

626 episodes

Artwork
iconShare
 
Manage episode 412540108 series 3014012
Content provided by Wes Schaeffer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wes Schaeffer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip

https://www.thesaleswhisperer.com/p/eric-saar-meta-ads

Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads.

He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver.

In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.

Takeaways

Setting the right foundation is crucial before shooting for success in Facebook advertising.

Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately.

Understanding analytics and metrics is essential for successful Facebook advertising.

Nuance and expertise are necessary to navigate the complexities of Facebook advertising.

Beware of agencies that overpromise and underdeliver in Facebook advertising.

Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit.

Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial.

Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising.

Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads.

Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels.

00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond

Market like you mean it.

Now go sell something.

SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun!

https://www.youtube.com/@TheSalesWhispererWes

-----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

YouTube — https://www.youtube.com/@TheSalesWhispererWes

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

https://www.thesaleswhisperer.com/c/ipa

  continue reading

626 episodes

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