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Night Beat NBC Sales Promo—02/06/1950

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Manage episode 262870955 series 1286771
Content provided by The WallBreakers and James Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The WallBreakers and James Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In early 1950 as NBC launched Night Beat starring Frank Lovejoy as Chicago night beat reporter Randy Stone, they sent this recording of the episode "Zero" out to potential sponsors with a sales message taking the place of an opening commercial. Night Beat was a high-adventure human interest series. The program would get sponsorship starting in July as part of General Mills' Wheaties "Big Parade," but the cereal company would drop the entire campaign after just eight weeks. Night Beat was taken off the air in November of 1950, but revived the following March. It would continue to air until September 25, 1952, never again having a regular national sponsor.
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1380 episodes

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Night Beat NBC Sales Promo—02/06/1950

Breaking Walls

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Manage episode 262870955 series 1286771
Content provided by The WallBreakers and James Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The WallBreakers and James Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In early 1950 as NBC launched Night Beat starring Frank Lovejoy as Chicago night beat reporter Randy Stone, they sent this recording of the episode "Zero" out to potential sponsors with a sales message taking the place of an opening commercial. Night Beat was a high-adventure human interest series. The program would get sponsorship starting in July as part of General Mills' Wheaties "Big Parade," but the cereal company would drop the entire campaign after just eight weeks. Night Beat was taken off the air in November of 1950, but revived the following March. It would continue to air until September 25, 1952, never again having a regular national sponsor.
  continue reading

1380 episodes

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