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RAYCO

Raymond Alfonso

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Exciting and strange happenings here in the garden state. Cover art photo provided by Tobias van Schneider on Unsplash: https://unsplash.com/@vanschneider
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MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They’ve become widely known for their expertise and results they’re able to deliver for their clients. They all love what they do and get paid very ...
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“People are waking up to the idea that their lives feel so flat. They’re looking for a way to get in touch with their spirit faster.” What happens when the most controversial ideas become the key to unlocking your full potential? Could exploring the edges of thought leadership lead to breakthroughs in both business and personal growth? As thought l…
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“We’re trying to think of John as a gift to all of us because he really did teach us a lot about ourselves and our businesses and our communities and our friends and what really matter.” Who can you love on right now? This question, frequently asked by John Ruhlin, reminds us of the power of giving. How can meaningful gifts create lasting memories …
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“If you're a big voice with a big dream, go all in.” Are you ready to take your brand beyond the personal realm and into the spotlight of media? Today, we dive into the strategies behind creating a media-worthy brand that captures attention and drives impact. How do you transform your personal brand into something TV-ready? At some point, we’ve all…
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What does it truly mean to lead from your soul? How can embracing authenticity in your brand and marketing change the way you connect with your audience? Authenticity in branding is something that strikes a chord with anyone who's ever struggled with the tension between wanting to be real and fearing rejection. We all face that inner resistance, th…
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“You can't create something out of something. You can only create something new out of nothing.” Have you ever wondered if there's more to speaking than just the words you say? What if the real power lies in the spaces between your words? In our daily lives, we often focus on what we're saying, but seldom on how we're saying it. Public speaking is …
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What does it take to be a modern Renaissance man—one who effortlessly bridges the worlds of psychology, public policy, and elite performance coaching? If you've ever wondered how to effectively integrate different aspects of your life—from mental and emotional well-being to contributing meaningfully to society—you're not alone. We often compartment…
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“You become what you think most of the time.” Have you ever wondered how to start from zero and build something incredible? We’ve all been there—starting from scratch can feel overwhelming. Everyone starts somewhere, and the key to success is focusing on what you can offer, even if it’s just your time and eagerness to learn. Let’s talk about the po…
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“If you allow yourself to appreciate and understand and accept and embrace that sales service, that sales is love and that you and your business are a service men. A service woman. A man of love, a woman of love. Sales is the way to allow you to express that love. Because without selling something to someone. You're not really able to serve.” Are y…
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“The biggest thing that you could do is make an investment in yourself.” “I discovered purpose. And a purpose powerful enough will make you unstoppable.” Have you ever wondered how some people manage to turn their lives around despite the odds stacked against them? Some of us have faced challenges that seem insurmountable, but it's the determinatio…
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“Without sales, you don't have a business, you have a hobby.” “You cannot serve them out of pain until you’ve sold them into working with you.” Do you find yourself saying, "I love coaching, but I hate selling"? Is your business struggling because you shy away from sales? If you're a coach, consultant, or solopreneur, you know the challenges of bal…
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“Once you've been canceled twice, you can't really get canceled a third time. You're uncancellable.” Ever wondered how standing up for what's right can lead to being uncancellable? Are we witnessing the unraveling of women's rights, and how can we stand up for our freedoms? This topic resonates deeply with many of us—the preservation of hard-won fr…
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How can podcast guesting can revolutionize your business and visibility? As entrepreneurs and visionaries, we all strive to amplify our message, reach a broader audience, and ultimately, grow our businesses. Podcast guesting is a powerful yet often underutilized tool that can help us achieve these goals. We’ll discuss about podcast guesting and its…
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“A brand is a promise that you can make to your customers.” Ever wonder how a small-town boy grew up to help build one of the most successful fast-food chains in America? Be passionate about leadership, marketing, and have the power of strong values in business. Steve Robinson is a highly respected business leader known for his tenure as Executive …
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Do you know how to make your business stand out on Google? Do you want to drive more traffic and attract your ideal customers effortlessly? If you're an entrepreneur looking to enhance your marketing strategies, you're in the right place. Today, we're going to discuss a crucial topic that can transform your business: creating and leveraging the pow…
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“Learn from somebody who's bumbled their way through something rather than somebody who just naturally came by it.” Did you know that personal struggles can transform you into a thought leader? Many of us face challenges and uncertainties in life, often feeling lost or overwhelmed. It's in these moments of struggle that we find our true purpose and…
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“Change is an external phenomenon. Transition is internal. How we human beings transition ourselves to that change and through that change is what makes all the difference in the world.” Have you ever wondered how family businesses can thrive across generations despite countless challenges? As entrepreneurs, we all strive to create businesses that …
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Ever wondered what it takes to master the toughest challenges and achieve peak performance in life? We all seek to reach our full potential and learn from extraordinary individuals. Be inspired and learn how to apply the principles of discipline, focus, and intention to your own life. We all seek to improve ourselves, whether it's through fitness, …
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Is your message falling flat and failing to attract clients? Do you know how does a weak message is holding you back? You have to learn how to create a powerful, impactful one. We all know the frustration of putting time and money into marketing efforts that don’t pay off. If your phone isn’t ringing off the hook, your message might be to blame. Ma…
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“Men and Women need spaces that are unique to them because men don't really fully understand everything a woman's going through, and women don't fully understand everything a man's going through.” How powerful thought leadership in fitness can truly transform lives? Have you ever thought how the people around you influence your journey to health an…
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Are you treating your business like a hobby or like a true enterprise? If you’re a coach, consultant, author, or speaker, who’s selling your expertise to make a difference and earn a living, it's time to look in the mirror and affirm, "I am a business owner, and I am a master at sales and service.” Sales isn't just about transactions; it's about se…
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“There is nothing worse than having a negative environment because that won't be conducive to your goal.” How does a top fitness coach transform lives with just a few key changes? Are you someone striving to improve your fitness, nutrition, and overall health? We all want to feel our best, look our best, and perform at our highest level, but someti…
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Ever wondered how top thought leaders transform their visions into six and seven-figure realities? Ever found yourself feeling isolated at the top of your game, needing that extra push to go further? Some people are in the same boat, striving for success while navigating the challenges of entrepreneurship. Whether you're an entrepreneur, coach, or …
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“I wanted to give people an idea of what the experience was actually like to someone who did it” Have you ever considered moving from a blue state to a red state? What it's like to leave a liberal stronghold and move to a more conservative region? Many of us have felt the pressure of political and cultural shifts in our hometowns and have considere…
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Are you tired of feeling stuck, like you're just coasting through life without any real motivation? What if the key to unlocking your true potential lies in understanding something called "The Apathy Zone"? We all know that feeling of being caught in a rut, where things are just okay but not great. It's a dangerous place where our dreams can wither…
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“The intersection of entrepreneurship and freedom... that’s very exciting to me.” Have you ever wondered what it takes to truly champion freedom in today's complex political landscape? Whether you're a business owner, an entrepreneur, or simply someone who cares about the future of Toronto, you know that strong leadership in both business and polit…
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“It is never too late to transform your physique. Your mindset too, but your physique, it's never too late, you're never too old.” How can women break free from fitness myths and transform their bodies and mindsets? Many women struggle with fitness myths and body image issues, especially as they age. Train your mindset, embrace the journey, underst…
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“Refocus on you defining what you want and you selecting yourself and you presenting yourself for opportunities that make you want to jump up and be excited and get out of bed in the morning.” Have you ever felt stuck in your career, unsure of how to move forward after hitting an unexpected roadblock? Ever felt like you were holding back, not becau…
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“If you really start turning inward and tapping into that inner wisdom, the people who are supposed help you on your path are going to come.... You’ve got to trust it, you can’t question it.” Have you ever felt trapped in a life that doesn’t fulfill you, despite achieving what society considers success? What if the path to true healing lies in tran…
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“Most entrepreneurs, they struggle more with, ‘How do I build a successful team, how do I find people I trust, how to delegate so I don’t have to be everything to everyone?’” Are you struggling to find reliable, skilled employees for your business? Do you feel like you're always settling for less than the best? We all know that finding the right pe…
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“Right now, building a business is like running in a marathon... So the first you have to decide is are you willing to win? And if you’re committed to win, are you willing to pay the price that success demands today..? The strong are going to survive.” Are you worried about what the future holds—your job, paying rent, driving a car, even affording …
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“It's about the quality of your work, not the quantity. Scaling too quickly can cause details to get lost and diminish the quality of service you provide.” Ever wondered what it takes to overcome serious health challenges and transform your life completely? why maintaining muscle mass is crucial as we age? Did you know that without resistance train…
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“People need to wake up and stop being afraid.” Have you ever been cancelled within your community? a phenomenon increasingly prevalent in today’s society. Facing cancel culture doesn’t mean the end of a career or the silencing of a voice. Instead, it can be a catalyst for growth, creativity, and the establishment of new platforms that champion fre…
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“One of the most important things about communication, of course, is authenticity.” “When your communication isn't lean, people check out and they check out quickly.” Have you ever struggled with public speaking? Don't let fear hold you back. Overcome your fear and practice public speaking through various life experiences. Becoming a great communic…
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“Really, you have a hand full of decision makers that would tell the story: the narrative. And they’re all part of a little club. But we broke that cartel with citizen journalism.” “You might say, ‘What’s their level of professionalism?’ Well they know how to point a camera, and the reason why that’s important is that people can see for themselves.…
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“Don't give up, don't let anybody tell you to give up. If somebody says something negative to you, it's their projecting themselves onto you. One thing I've learned is everything is a projection and nothing is personal. So in other words, if somebody is projecting that you're no good, he's got one finger pointing at you and three fingers pointing b…
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Today's episode is all about unwavering support and belief in oneself, we talk about what sets us apart: our dedication to being there when you need us most. No scheduled calls or confining support to certain times – if you need us urgently, we're there. We're professional believers in people, because everyone deserves unwavering support when self-…
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“The team is the new leader. The team will come up with better solutions when given that kind of support than any individual leader ever could” “Your calling in life is more of an archetypal energy. It's not a doing, it's not a job or a career.” Finding balance between exerting effort and embracing surrender in our training regimens, while pushing …
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“People want genuine authenticity and real humanity to show instead of the mask and the charade that everyone's putting on to conform.” “We're all haunted by certain things that have happened to us that still trigger us. How do you release those boulders inside of you so they're not triggering you anymore, they're not haunting you anymore, they're …
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“The dent I want to make in the universe is really to end workplace misery.” Claire's story is incredibly inspiring. She's not only a corporate survivor but also a cancer survivor. She went from climbing the corporate ladder to carving out her own path as an executive leadership advisor. What sets Claire apart is her mission to help organizations k…
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Do you have a business, or is your venture more of a hobby? If you're not consistently bringing in revenue from regular clients, you might just have an expensive hobby on your hands. There's always something new to spend money on in the business world. That's why you need a steady stream of incoming cash flow to keep things going. Beware of those s…
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“You only have a business if you have clients who’ve paid you” These days, the word "sales" and even salespeople themselves often come with a negative connotation. It's like this dark cloud hanging over the otherwise sunny world of business and life. But the truth is, sales are not the enemy. In fact, they're an integral and important part of both …
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We should understand that success isn't just about making money, it's about making a meaningful impact and living a life of purpose. Matthieu's journey is a testament to the power of mentorship. When he first started his entrepreneurial venture in regenerative farming, he faced numerous challenges and uncertainties. Through Nicky’s guidance, Matthi…
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“Either I continue on this path, and I knew it wouldn’t end well. Or, I had to make a change right then and there.” “You're never gonna be happy if you're just comfortable and consistent your entire life, never challenging yourself.” It's never too late to make a change and become the best version of yourself. Recognize the toxic influence of certa…
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“You can either catch the wave or get crushed by it.” “There is no human as good as a human who uses AI.” Ask yourself this: "How can I do this better with AI?" Seriously, it's a game-changer. Remember back in early January 2023 when Chat GPT went public? That was a monumental moment. And guess what? Chat GPT isn't just for tech wizards or big comp…
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“If I didn’t have that mental image of myself… ‘You’re strong, look what you overcame.’ That mindset… I just understand what a journey takes. And sometimes it takes doing really hard things to get what you want.” Resolving extreme trauma. It's a heavy topic, I know, but believe me when I say that with the right attitude, it's possible to overcome e…
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Have you heard of podcast guesting? It's the game-changing strategy we're talking about today. And here's the kicker: no one's really figured this out yet. While traditional methods like blogging, paid traffic, and launches are losing their edge, podcast guesting is rising as the strategy for today's world. The best part? You don't need any special…
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“Even if you don't believe it yourself, you never apologize for your own work.” Have you ever wondered what it takes to become irreplaceable in your field, to carve out a niche where your expertise shines and your contributions are valued? Chuck Dixon's story is an unwavering passion and relentless pursuit. From his early days, he harbored a deep l…
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Non-organic marketing, like paid traffic, launcheds and blogging, aren’t working like they used to. Both because of viewer trends and increased marketing prices. So for many, it doesn’t make sense financially. But organic marketing IS working now. Methods like warm markets, active referrals, and podcasting/podcast guesting are working. We know thes…
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“We're not investing in technology. We're investing in human beings that are building a business.” When considering investment opportunities, it's not just about the idea or the market size. It's all about the person behind the venture. And guess what? Experience and resilience are the name of the game. Imagine a landscape shaped by the aftermath o…
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Before Covid and certain political changes, the business world was relatively normal with buyer confidence where it needed to be for businesses to thrive. But things quickly changed as lockdowns, inflation and other politics started changing the way people view the world, dramatically lowering buyer confidence. People contracted, preparing for wors…
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