If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
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Mrs. Scofield and Mr. Lane the STEM Guy both have an affinity for getting lost even with Google Maps leading the way. Don't ask us how a girl from California and a kid from Maine found their final destination in Arizona? After years of being lost on the Podcast highway it seems they have finally found their exit and figured this whole podcasting thing out (two can only hope). Come and join them as they get lost in the world of #edtech, a little thing called life, and the two of them basicall ...
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118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers
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For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work. So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head? Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers…
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117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships
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Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations. Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people’s lives. Her work takes on many different forms combining both digital and traditional mediums to…
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116. Writing your values │ Your go-to guide to writing effective brand values
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Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now. That’s right, in today’s episode, we’re diving back into the big, beautiful world of brand values. In case you didn’t know it already, brand values are th…
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115. When DIYing your branding, how do you know if you're "doing it right?"
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Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it. I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business. I want to help you remove the self-doubt and…
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114. How to prioritise your mental health when marketing your creative business
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There’s no denying that marketing your creative business can at times be overwhelming and stressful. And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too. In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entre…
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Summer has arrived for Miss Scofield and Mr. Lane the STEM Guy!!! They haven't recorded a pod since November. On this weeks episode they chat about the highlights of this past school year, their summer plans and preparing next school year. Miss Scofield shares about the impact having the seniors return to campus for the "Senior Walk," and the emoti…
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113. How to keep going with Lauren Tilden
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As a creative, you know how exciting it feels to have a new idea, right? It’s intoxicating. It’s a rush. It’s why a lot of us do what we do. But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility? In this episode, Lauren Tilden is going to tell us just that. …
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112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat
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Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat? This episode is where I tell you exactly how. We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding. We’re diving into how bran…
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111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know
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Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get start…
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110. How to determine if your creative business needs a brand refresh or a full rebrand
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Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again? Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all. Today, I'll be breaking down the 3 steps you need to take to audit your existing…
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109. Jessica Hische on opening physical stores, separating social media pages, and communicating multiple passions
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In this week’s episode on the podcast, I’m speaking to the incredible Jessica Hische. Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends…
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108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects
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In this episode of Brand Your Passion, I’m speaking with the outrageously funny and incredibly talented, Meg Lewis. Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious c…
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107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself
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This week on Brand Your Passion, I’m chatting with the super-talented, Daisy Braid aka DIY Daisy. Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion. In today’s episode, you’ll learn how to know when you’re…
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106: How to create a cohesive brand personality as a multi-passionate creative
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When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too! But how do you create a consiste…
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105: 9 ways to reach your audience other than social media
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This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about how to reach your audience other than social media. Social media is a big part of marketing. It’s the go-to strategy for a lot of people to build their business and reach their audience, creatives included. Bu…
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104: The power of personality: why you are your brand's best asset
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This month we’re revisiting some of our best episodes to set you up for branding success this year! In this episode, we’re talking all about why you are your brand’s best asset. As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. Yo…
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103: What is branding? A creative’s guide to brand, strategy & identity
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This month we’re revisiting some of our best episodes to set you up for branding success this year! We’re kicking things off with some branding 101 to set the stage for the rest of the series! Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the …
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102: Why every creative needs to celebrate their wins at the end of the year
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As we reach the end of another year, it is easy to quickly move on and start thinking about the next one. But before you do that, make sure you stop, take a look back, and appreciate how far you have come. Let's talk about why and how to celebrate your wins this year. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @mak…
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101: 2024 trend predictions for creatives: 10 strategies you need to know to grow your business this year
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Every year, the approaches and strategies that are top of mind for creatives evolve. In 2024, there are yet again a new set of trends on the rise that artists and makers can focus on in order to stay on top of the latest and greatest approaches to business. Let’s take a look at the top 10 trends creatives need to be aware of in 2024. ––––––––––––––…
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100: How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney, and Penelope Wickman
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Do you ever look at successful creatives on your Instagram feed and wonder how the heck they're doing it? Or thinking "I wish I knew what strategies they're using to get all those followers and sales so I could just do that too!"? To celebrate the 100th episode of Brand Your Passion, I brought together four previous guests to hear how they’re succe…
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99: The six step system for planning your entire year as a creative business owner
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As we come up to the end of the year and start thinking about next year, it can be overwhelming trying to think about what to focus on, what to do when, and how you’ll get it all done. But I’ve been using a simple system over the past six years of running my business that I wanted to share with you today to help you plan your entire year in about 3…
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98: Ruby Jones on sticking to your values, following your creative curiosity, and staying grounded and grateful in the midst of overwhelm.
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This week on the Brand Your Passion Podcast, I talk to Ruby Jones. Ruby is an illustrator based in Wellington! She likes to make art that shines a little light on everyday moments and reminds us what it means to be human. In this episode, I talk to Ruby all about what happens when your art goes viral, publishing books as an illustrator, simplifying…
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97: Beyond brand basics: how to brand your creative business when you’ve got the logo, colours, & fonts down
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When it comes to brand identity design, the holy trifecta and the things people mainly think of, are logos, colours, and fonts. These things are important, yes, and make up a huge part of your visual identity. But there are a whole lot of other elements that go into creating a complete brand identity that elevate your brand, bring it all together, …
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On this weeks episode of the Nailed It Wall Ms. Scofield and Mr. Lane the STEM Guy talk about their month long hiatus from the pod, one of them was a recipient for Wishes for Teachers from the Fiesta Bowl and their new tables thanks to DonorsChoose and Panda Express. Ms. Scofield offers her advice about what it takes to be a new teacher going into …
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96: Text snippets every creative should have on hand to save you time in your business
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Look, as a creative running a business, you already have 1001 things to do. What you don’t need to be spending your time doing is re-writing the same thing 100 times when it’s not necessary. But we often do. We have to apply for something and find ourselves trying to come up with a bio that makes us sound amazing for the millionth time. Or we go aw…
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95: Designing your brand identity – A DIY guide for artists and makers
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This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast in the lead up to our 100th episode, all about the brand identity process. I love a good deep-dive into branding, but sometimes it can be good to get an overview of a process in a nutshell so you can see the whole picture. Today, I’m giving…
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94: Brand strategy: now what? How to put your strategy into action from day 1
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Have you been working on your brand strategy? Writing your mission? Uncovering your ideal audience? Visualising your visual direction? It’s powerful stuff that can truly transform your business and your life. But while you can get a lot out of the brand strategy process itself, the long-lasting impact that will help you build a next level brand, is…
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93: Why you need to stop dreaming and start doing!
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As creatives we all have dreams. But sometimes, it’s hard to move forward and turn them from dreams into reality. We sit there thinking about what we want, envisioning the future, looking at what other people are doing and wishing it could be us, but there are things stopping us from moving forward. So we keep dreaming. But at some point, it’s time…
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92: Should you start a separate social media account? 6 questions for finding the right strategy for your new creative idea.
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Okay so you’ve had a new idea. Now you’re wondering, do I need to start a whole new social media page for this? Let’s walk through the series of questions you can ask yourself to figure out if that’s the best strategy for you and your business or not. ––––––––––––––––––––––– Read the accompanying blog post. Tag me on Instagram @makerandmoxie and le…
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On this weeks episode Ms. Scofield and Mr. Lane the STEM Guy come back after a two week hiatus and let us all know how the first quarter of the 2023-2024 school year ended. Miss Scofield talks about how much she is loving this group of 8th graders. She shares about a Rosalind Franklin project she did with her students. Mr. Lane talks about his jour…
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91: 15 self-discovery strategies for artists: how to build a creative business that works for you
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The best way to grow your brand and your business is the way that’s best for you. So one of the best things you can do for your business is get to know yourself. What lights you up? How do you best work? When do you work best? What makes things easier for you? When you understand these things, you can build a brand and business that works for you, …
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90: 20 Ways creatives can use a brand strategy
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This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever, all about how you can use your brand strategy. A brand strategy document is your go-to guide and reliable roadmap for your brand. I’m a massive advocate for how it can help you build an aligned brand that can grow, scale and achieve y…
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89: 9 Goal setting strategies for creatives: how to visualise & reach your dreams in a way that works for you
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Goals. You either love em or you hate em. Maybe you’ve set them before but it’s never really stuck. Or you’ve been so busy with your head down that you’ve never really come up for air to step back and set any. Well wherever you’re at, its actually super useful to set goals of some kind for your creative business. There are loads of ways you can do …
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88: 15 Powerful branding habits for creatives
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Whether good or bad, we all have habits. Usually they’re to do with our self-care: things like going to the gym, journalling, or doing your skincare. But habits can apply elsewhere in your life too, including in your brand. Just like getting in the habit of moving your body will help you in so many ways, getting in the habit of working on your bran…
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This week on The Nailed It Wall Ms. Scofield and Mr. Lane the STEM guy talk about fantasy football, student run-ins and the morning announcements. Our co-hosts cannot stop boasting about the morning announcement crew at their school. They are the face of our school and this year they are totally leveling up. Mr. Lane talks about his own son making …
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87: 12 Branding lessons from professional creatives that every artist can learn from
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Building a brand can be a challenge, but it can be a little bit easier when you can learn from the people who have been there before you. The people who have tried things, made mistakes, had successes, and learnt lessons that they can pass on to others. Over the past three years I’ve interviewed so many amazing professional creatives about their jo…
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This week on The Nailed It Wall Ms. Scofield and Mr. lane the STEM Guy talk about students podcasts. Ms. Scofield has introduced her students to podcasting and they have just taken it and run with it. They have created podcasts about Bad Dad Jokes, Bass Fishing, ASMR and a podcast dedicated Advice fFrom Peers. This is a podcast about podcasts. What…
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This week on The Nailed it Wall Ms. Scofield and Mr. Lane the STEM Guy talk about tables. That is right they talk about tables, the style of tables, the cost of tables and the importance of tables. They both posted a DonorsChoose project to get new tables in their class. Did they get them? The only way to find out is by listening to the latest epis…
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86: 8 ways to create compelling content that speaks directly to your ideal audience
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Creating content can be difficult enough on its own, but creating content that actually speaks to your ideal audience is a step further. But that’s what makes the biggest difference when it comes to building an engaged community and growing your audience! There’s no point in posting for the sake of posting - we want to make sure we’re posting stuff…
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This week on The Nailed It Wall Ms. Scofield and Mr. Lane the STEM Guy talk about their Nailed It moments, students podcast challenge and the fact they have crossed over to the world of TikTik. Ms. Scofield breaks it down how they both got into TikTok and how the app has impacted their lives in such a short amount of time. Mr. Lane has been loving …
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85: How to perfect the elevator pitch for your creative business
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We’ve all experienced that horrifying moment when someone asks the dreaded question…”so what do you do” Panic sets in, thoughts fly like mad around your brain, and before you know it, a jumble of words are pouring out of your mouth. But it doesn’t have to be like that. In this episode, I’ll tell you how to perfect the elevator pitch for your creati…
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84: Ariel Bissett on following your gut, finding a new audience, and having fun with your brand
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This week on the Brand Your Passion Podcast, we're revisiting one of the most popular episodes of the podcast ever! In this one, I talk to Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among man…
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The College Drop Off Sophomore Year (Ms. Scofield and Daughter)
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This week on The Nailed It Wall Ms. Scofield and Mr. Lane the STEM Guy talk about starting the 4th week of the 2023-2024 school year!!! Ms. Scofield shares about the difference between dropping her daughter off at college for freshman year versus sophomore year. Ms. Scofield also shares about her drive home where her and her son almost lost their l…
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The Nailed It Wall is Back (For Real This Time)
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Ms. Scofield and Mr. Lane the STEM Guy are back for real this time. They are dedicated to bringing you The Nailed It Wall every this week. So what do you say crush that Subscribe button and come enjoy their crazy positive love for education. There is never a dull moment for these two and you know they will leave yearning for more each week. This we…
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83: 9 essential metrics all creatives need to be tracking
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Do you ever feel like you’re not getting anywhere in your business, or you’re not sure what to do next? It’s probably because you don’t know where you are at right now and what you need to do to get to where you want to go. In this episode we’re going to talk about the essential metrics that creatives need to be tracking to keep things on track! ––…
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82: How to get more eyes on your creative business with a brand visibility strategy
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Do you want to grow your audience and increase your sales? Well you need more people to know who you are. That, is visibility. And to get more visibility for your creative business, you need a strategy for making it happen. Let’s talk about how. ––––––––––––––––––––––– Get the Brand Strategy Kit for Creators Join ConvertKit’s Creator Network (*Affi…
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81: 10 steps to successfully launch your creative business rebrand
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So you've been working on your flash new brand. You've got a new logo, snazzy photos, updated packaging, and brand assets that are set to wow. But how do you share that with the world to make sure that everybody gets as hyped as you are? Well, I'm going to tell you all about it in today's episode where I walk you through 10 steps to successfully la…
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80: QueerlyBee on cultivating community, putting your values into action, and protecting your mental health as a creative
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This week on the Brand Your Passion Podcast, I talk to QueerlyBee. Bee is a queer, autistic & disabled gaming & lifestyle creator that focuses on soft content designed to be good for co-existing and parallel play! They focus on co-working, the sims 4 and indie games and use these things to facilitate conversation about things they’re passionate abo…
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79: Brand voice: what creatives need to know about finding and using your unique voice
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There are a few things that make you stand out from the crowd when it comes to your brand. Obviously, there’s your design, but there’s also your brand voice. But what is your brand voice? What the hell does that even mean? Can I tell you about what brand voice is and how the heck you can find yours and use it in your business? The answer is yes. Le…
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78: Get the goss: all the need-to-know info about my new program for creatives
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In this episode, come behind the scenes and get all the goss about my new program! I share everything from how I chose the name, how it works with my other services, and everything included in the program. Whether you want to learn about launching something new from someone who’s just done it, or are curious about whether this could be the perfect …
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