Ever wondered what military strategies can teach us about thriving in the cutthroat world of business? My co-host, Dallin, and I draw from my Marine Corps School of Infantry experience to share the audacious tactic of 'fighting fire with superior fire' and its surprising relevance to facing challenges in entrepreneurship. We dissect the aggressive …

Ever found yourself sidestepping a tough conversation, only to have it loom larger in your mind? You're not alone. Dallin and I take an unflinching look at the role conflict plays in our personal and professional lives, and why embracing it could be the key to unlocking growth. We swap stories and strategies, pulling from the sage advice of therapi…

Ever wondered what it takes to transform a tense negotiation into a triumphant agreement? Our latest episode features Chris Voss, former FBI negotiator and acclaimed author of "Never Split the Difference," who joins Wayne and me in an eye-opening discussion on mastering this essential skill. We delve into the real-world applications of negotiation,…

Discover the unyielding power of integrity and how it's the bedrock of extreme ownership in our latest episode, drawing from the wisdom of Jocko Willink and Leif Babin's transformative principles. We lay it all on the line, discussing the highs and lows of standing by your commitments, adjusting on the fly when life throws a curveball, and the vita…

Strap in as Wayne Aston and Dallin Aston unravel the mysteries of leveraging debt to your advantage! We'll share war stories, including my own brush with a mountain of debt, and show you how to turn what many see as a financial foe into an ally. Whether you're a newbie or a financial veteran, this episode promises to shift your perspective on the p…

Have you ever considered that the roadblock in your path may just be the stepping stone you need? Join Wayne and me as we tap into the wisdom of Ryan Holiday's "The Obstacle is the Way" and the time-tested Stoic principles of Marcus Aurelius to unearth how our perceptions not only shape our responses to life's hurdles but can transform them into op…

Could the secret to unparalleled team performance lie in the heart, not just the mind? Join us as we, Wayne and Dalin Aston, tackle a leadership approach that’s as unconventional as it is powerful - leading with love. Our journey through the worlds of military precision, athletic triumph, and entrepreneurial spirit reveals how a pinch of compassion…

Ever wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing…

Ever wondered how much of a bite Online Travel Agencies (OTAs) like Airbnb and Booking.com take from your nightly rental earnings? Wayne and Dallin Aston are here to unravel the hefty fees charged by these platforms and explore the tantalizing possibility of boosting your profits through direct bookings. We're peeling back the curtain to give you a…

Unlock the secrets to elevating your business with a masterclass in distinguishing branding from marketing and advertising, as Dalin and I, Wayne Aston, dissect these vital concepts. With Dalin’s marketing prowess, we bring you a riveting discussion that will reshape your understanding and equip you with the tools for creating a robust market ident…

Embark on a journey through the world of real estate investment with Dallin and me as we peel back the layers of syndication and fund structures, revealing how anyone can take a slice of the property pie. We swap tales from the trenches, mine peppered with the highs and lows of syndication, while Dallin charts his ascent from financial uncertainty …

Have you ever fantasized about running your own Airbnb and transforming idle space into a buzzing profit generator? Wayne and I are here to turn that dream into a roadmap, guiding you through the thrilling world of Airbnb entrepreneurship. Our latest exchange is crammed with actionable insights that will help you carve out your niche in a marketpla…

Venture beyond the safety of the everyday blueprint and tap into the uncharted territories of success with your hosts, Wayne and Dallin Aston. As trailblazers ourselves, we're peeling back the curtain on the sacrifices and the seismic shifts in social circles that often accompany the rise to the top. Our candid discussions unearth the raw truth abo…

Embark on a transformative journey through the four pillars of a harmonious life: body, balance, being, and business. We unravel the tapestry of true success, which weaves together the threads of physical wellness, strong relationships, spiritual growth, and professional achievement. Join us as we chart the course towards a holistic triumph that re…

Discover the allure of resort-grade amenities and higher revenue potential in nightly rental markets—could this be your next investment move? Wayne and Dallin Aston are back for another session at Aston Incorporated, where we peel back the layers of the real estate sector. From the charm of a 100-unit nightly rental to the diverse classes of multif…

Ever dreamt of stepping into the dynamic realm of real estate investment? This episode promises to offer an in-depth understanding of the world of real estate, transforming your ambitions into achievable endeavors. We kick-start the conversation by sharing our personal journeys, including triumphs, pitfalls, and continuous adaptability in the ever-…

Why do we climb out of bed every morning and face the day ahead? This burning question is at the heart of our latest heart-to-heart on the podcast, as Dallin and I, Wayne Aston, delve into the motivations that steer our ship through life's tumultuous seas. Embark on a journey of reflection and self-discovery with us, as we recount the pivotal momen…

Crack the code of successful entrepreneurship with us as we hear from Wayne, a former college dropout turned passionate developer, and Dallin, a young entrepreneur with a deep desire to learn and maximize his life. Their tales of resilience, passion and taking calculated risks will undoubtedly light a spark in you. We explore the power of connectio…