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Marketing Reviews…And Marketing With Reviews with Yoav Aziz, VP Growth @ Yotpo

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Manage episode 272033838 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When was the last time you bought something online without first reading some reviews?

Thought so.

In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo, hot off the heels of raising $75 million dollars, structures growth, why making an onboarding LONGER improved activation rates, and more.

For more details, some of Yoav’s favorite tools and more, check out the show notes at buchman.co.il/yotpo

  continue reading

41 episodes

Artwork
iconShare
 
Manage episode 272033838 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

When was the last time you bought something online without first reading some reviews?

Thought so.

In this episode, Yoav Aziz, the VP Growth at Yotpo and former growth manager at Fiverr, lays down how reviews have evolved (hint, it’s really not about having a trabillion reviews on Yotpo). He also talks about how Yotpo, hot off the heels of raising $75 million dollars, structures growth, why making an onboarding LONGER improved activation rates, and more.

For more details, some of Yoav’s favorite tools and more, check out the show notes at buchman.co.il/yotpo

  continue reading

41 episodes

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