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#6 Customer-Centric Self Marketing: Explore the Employer Experience Journey
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In the latest episode of MY BUSINESS COACHING PODCAST, brand management expert and book author Dr. Miriam Jentschke and I apply the Costumer Experience Journey (CEJ) model to self-marketing and networking. Marketing activities are precisely aligned with the five stages of this journey, always with the customer in focus. In our EMPLOYER EXPERIENCE JOURNEY, we focus on potential clients and employers. What are their needs at the various stages of the journey? And how can I create value? In the podcast, IT specialist Max takes the journey - accompany him on his five self-marketing stations! This is an important topic, because especially in times of social distancing and home office, it is important to find new, innovative ways of self-marketing and networking.
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