Build the Next Multi-Million $$$ Toy Company with Matt Nuccio


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When you’ve been around with toys for your entire life, “being serious about having fun” would certainly come naturally. And that’s what our guest for today lives by through the years.

Joining us today in The Artist Appeals podcast is the toy genius, Matt Nuccio. Matt is a toy designer, inventor, manufacturer, and consultant all rolled into one. He is currently the President of Design Edge Inc. - a family-run toy company based in New York.

What started to be a graphic design house in a suburban New York home, Design Edge has turned into a toy design powerhouse and development agency over the past three decades - helping toy and game entrepreneurs become big businesses.

It has worked with big brands like Disney, Marvel, Barnes and Noble, and many others.

And today, Matt is generous enough to share everything you need to know about toy designing, manufacturing, marketing, licensing, and distribution.

So, if you’re serious about getting into toy development and making your idea the next big thing, then make sure to tune in to today’s episode with Matt.

Key Takeaways:

Introduction (00:00)

Rapid-fire questions answered (01:05)

What is the first step in developing a toy? (06:03)

How do you price a toy? (10:30)

Finding a toy agent and how it works (18:10)

Product presentation and marketing (21:33)

What are the KPIs that make a toy potentially successful? (36:51)

Testing toy process (38:46)

How to scale a toy business? (46:23)

On contracts and licensing (57:17)

Lessons you can learn from Matt (1:02:14)

The future of the toy market (1:08:30)

Additional Resources:

- Learn more on how to make money as an artist here

- Visit my website here

- Book a free 15-minute diagnostic call here

Connect with Matt:

- Follow and message him on LinkedIn here

- Visit Design Edge here


The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.

Be sure to follow the podcast on your favorite platform so you never miss an episode!

117 episodes