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Welcome to Off The Record: Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group, and the rest of the 5 & Rise team, this podcast is your go-to source for navigating the ever-evolving marketing landscape. What We Cover: Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successfu ...
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Ep 5: Holistic Marketing & Consistent Branding
27:29
27:29
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27:29
The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging. The roundtable discussion also covers the misconceptions companies might have …
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Ep 4: From Traditional to Digital Marketing with David Meltzer
16:40
16:40
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Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift. Jen highlights the importance of storytelling and community bui…
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This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, cons…
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The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. Through a thorough and holistic approach, 5 & Rise navigates clients through a custom “Rise Roadmap” which is a…
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5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, and the philosophy behind their approach to marketing. With insights into the value of storytelling in brand buildi…
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