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Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
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Your Handmade Business

Academy of Handmade

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Your Handmade Business is a podcast for makers about the big picture of your business brought to you by the Academy of Handmade—helping you to do what you love and love what you do. Each episode we tackle an important (and sometimes uncomfortable) topic about running a handmade business and feature perspectives and experiences from Academy of Handmade members, as well as the greater maker community.
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Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, ...
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Mr. Tok Show is produced and hosted by Tok Jia Jie, in Singapore. Mr. Tok Show is a long format interview show. The interview is not edited, unless indicated otherwise, for which reason(s) I shall declare in my show notes. Any sponsorship, monetary or otherwise, will also be declared in the episode's show notes. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. Similarly, words spoken by me are ...
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“Fear was running the show - not me” That was the realization I had last week as I went on a journey of self-discovery. I had been thinking about “expansion” and what the word meant for me and my business. And as I thought about it - all my deepest fears came welling up to the surface. I reached out to some people I trusted most - and they came thr…
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In this week's episode, host Kim Thomson chats to Natalie Watson from Erinna Jewellery. Natalie creates jewellery inspired by Greek Mythology and is passionate about offering size and disability-inclusive jewellery. She reflects on her remarkable journey so far, going from signing up for the Diploma in Silver Jewellery at the Jewellers Academy with…
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I’m often asked - “what would YOU do if you had to start your jewelry business over again?” In this episode, I answer that question by revealing the 7 things I would do if I were starting over again from scratch. In this episode, I cover: Why I quit my retail job at Nordstrom to start a Jewelry company What I did to go from achieving nothing each d…
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In this week's episode, host Elin Horgan talks to Victoria Thomas, a freelance digital marketing specialist. Victoria, who focuses on SEO and Google Ads, discusses the importance of search engine optimisation (SEO) for small businesses. She explains that SEO is about enhancing a website's visibility on search engines like Google, which helps drive …
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In this episode, I chat with Susan George from Mediary Marketing about the incredible opportunities TikTok Shop offers for jewelry businesses. In this episode you’ll discover: Susan’s journey from a professional musician to a social media brand strategy expert How Susan became a “celebrity” on TikTok from a home studio during the pandemic right aft…
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This week on the podcast, host Anna Campbell is talking with Kirsty Maynor all about change. Kirsty Maynor is the Founder and CEO of The Firefly Group. She is a certified coach and leadership expert with decades of experience and the best-selling author of "Untangled, a practical and inspirational guide to change we choose and change we don't' In t…
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Welcome to the Thrive by Design podcast! I’m Tracy Matthews, Chief Visionary Officer of Flourish & Thrive Academy. In this episode, we’re diving into the secrets of creating a cohesive jewelry brand strategy. Discover: How to know in a snapshot if your brand is cohesive or not. Why being good at sales doesn’t mean good at branding How customers’ ex…
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This week on the podcast, host Kim Thomson talks with Charlotte Smith. Char is a trained HGV mechanic, welding tutor and jeweller. She is passionate about foraging metals, giving new life to discarded items. Char is on a mission to help stop women from being intimidated by tools and to promote safe tool use and confidence. Charlotte on Instagram Le…
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Welcome to the Thrive by Design podcast! I'm Tracy Matthews, and in this episode, we're diving into how to connect with your audience on social media to drive daily sales. Tune in to discover: Why it’s not enough to know basic facts about your ideal customers - and what else you need to know How to sell to men looking to buy jewelry for their wives…
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In this week's episode, Jess chats to Elsa Tierney, an award-winning jeweller and goldsmith based in the UK. Elsa, who also has a background in sculpture and art, shares her journey into jewellery making, which began in childhood with crafting hair braids and bangles. Her passion led her to study textiles and fine art, eventually focusing on jewell…
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Join me, Tracy Matthews, as I delve into energetics - something that helps me achieve my desires - and what can help you do the same for yours. In this episode, I’ll share: How I got invited to speak right when I was looking to get in front of more people The story of a hummingbird - and how it predicted success in my business. The relationship sic…
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The deadline to sign up for a Jewellery Diploma course with Jewellers Academy is fast approaching. You have until midnight on Friday 7th June to get yourself on the list. In this week's podcast, Jessica Rose is talking with Community Manager Anna Campbell all about the ten reasons to join a Diploma this year. If you've been on the fence about it do…
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In this week's episode, Jess chats with Sara Arnold, a student in the inaugural year of the diploma in silver metal clay. Sara shares her journey into jewellery making, which began when she repaired a beaded necklace from Egypt. Her passion grew, leading her to explore silversmithing and eventually discover metal clay during the lockdown. She expre…
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Sabrina Nussbaumer is a woman with a hell of a backstory. In 2011, she was in the depths of an alcohol addiction. She was going to school for fine arts… and blew all her scholarship money at the bar. Today, Sabrina is sober, thriving, and growing a unique silversmithing business. In this inspiring episode, you’ll hear about… …How Sabrina’s addictio…
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In this week's episode, Jess chats to Kelly Twigg, a jeweller known for her sea glass jewellery and active presence on Instagram. Kelly discusses her journey from a Navy career to becoming a self-employed jewellery maker. Kelly's Instagram success, boasting over 30,000 followers, is attributed to her authentic and engaging approach, sharing not jus…
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In this bonus podcast episode, Jess interviews Alexandra, an Advanced Diploma graduate and jeweller who runs her own business called Von W Jewellery. Alexandra specializes in creating fine jewellery pieces using gold and diamonds, employing an experimental technique of melting diamonds into gold. She shares her journey, starting from her early expe…
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It’s my birthday! I know I’m incredibly blessed… and that the abundance I have today is the result of some hard lessons I learned a few birthdays ago. Today, I want to share the most important gift I ever received — the lesson that took me from struggling artist to thriving business owner. In this episode, I share the story of how my life and busin…
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In this week's episode, Jess chats with Sima Vaziry, a talented metal clay jeweller whose work has been sold through the British Museum for over a decade, and who is the final jeweller to appear in the Handmade Jewellers series. The discussion focuses on how Sima uses her craft to support various charities, highlighting her involvement with Afghan …
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When Lindsey Kirk’s husband came home and told her how much he was struggling at his swing shift factory job, it was clear they were at a crossroads. She knew that in spite of her feeling of panic, it was time to take her jewelry business to the next level. After 5 years of running a studio space to sell her pieces in Quincy, Illinois — while worki…
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In this week's episode, Jess chats with Iain Sainsbury, who is the featured jeweller in the fourth episode of the Handmade Jewellers series and who recently got accepted to showcase his work at Goldsmith North, a prestigious fair for jewellers. Ian shares his journey of applying to the fair, highlighting the challenges and decisions involved. He em…
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We’ve got to talk about the state of social media content for jewelry businesses… Because a lot of jewelry designers are just totally missing the mark here. It’s boring, pushy, cringe, or some combination of all three. And I hate having to say that, because it’s not their fault. Jewelry designers are not trained to be professional marketers! But it…
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When you’re healthy as an entrepreneur and business owner, it shows. Your energy is on point. You’re focused and in flow. You’re happier, more productive, and more creative. But when our health takes a hit, our business suffers too. When you’re feeling sick or sore, your motivation and clarity take a dive too. That’s why keeping yourself healthy an…
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In this week's episode, Jess chats with Ange B, a jeweller who makes architectural style jewellery and who features in the third episode of Handmade Jewellers. Ange discusses her journey into working with gold in her jewellery business and explains how she transitioned from working mainly in silver to incorporating gold into her designs. Initially …
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In this week's episode, Jess chats to Susannah King. Susannah is featured in episode 2 of The Handmade Jewellers, premiering this week on Thursday 2nd May ay 8pm BST. This week we're sharing a previous podcast recording with her from 2023. Susannah is a fourth generation jeweller and talks about her background in repairing jewellery and how she has…
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What are you done with? To answer this profound question, this week we’ve got a special double-barrel episode release on the Thrive by Design podcast — How to Double Your Sales in Half the Time, and How to Know When You’re Done — And What to Do Next. Both episodes are intended to shake you up out of the parts of your life where you’re stuck and kno…
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Today’s show is all about doubling your online sales, with a few simple strategies that always work. But before we get to that, a quick message: If you’re serious about increasing your sales in a short period of time, I’m here to help you do that. Our Train Your Customers to Buy from You Online program (TYC) is going live on April 30th. TYC is a 12…
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In this week's episode, Jess chats to Anna Sweet, a jewellery maker who specializes in creating unique pieces with a focus on storytelling, who also features in episode one of the Handmade Jewellers. Anna discusses her journey in the jewellery business, which hit a rough patch when she felt demotivated and lacked creativity. She even contemplated q…
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In this week's bonus episode, Jess and Tori discuss the various silver jewellery diploma programmes offered by Jewellers Academy and how to choose the right one. They cover the silver jewellery diploma, the fine jewellery diploma, the advanced jewellery diploma, and the silver metal clay diploma. Tori, who has completed three of the four programmes…
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Is your jewelry business really just an expensive hobby right now? If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you. Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. Sh…
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In this week's episode, Jess and Anna introduce a new TV-like show called 'The Handmade Jewellers,' which offers viewers a unique glimpse into the world of handmade jewellers. Hosted by Jess, the series will broadcast on the Jewellers Academy YouTube channel and features visits to five different jewellers' studios, including homes, shops, and garde…
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There are times in your jewelry business where you might have to take a hard pivot to get what you really want. That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. When a huge storm cut off tourism to Anto…
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In this week's episode, Jess and Anna Campbell discuss an exciting new silver clay jewellery-making course at Jewellers Academy. Anna Campbell, from Jewellery School Scotland, is the teacher for 'Silver Leaf and Botanical Jewellery', a course suitable for beginners to silver metal clay to learn how to make nature-inspired creations. This brand new …
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When was the last time you added 50, 100 or 200 new subscribers to your email list? It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales. And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. Alex Boxall, from Alex Kathlyn Accessories…
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In this week's episode, Ellen Horgan chats with Jen Morant Smith, a jeweller specializing in sustainable materials. Jen shares her journey, beginning with her passion for recycled metals and other found materials like sea glass and pottery. She discusses her motivation to turn discarded items into meaningful jewellery and her journey from a hobbyis…
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