A Podcast For The People About The People That Make AdTech Great. The AdTechGod (™) Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests app ...
…
continue reading
The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, ...
…
continue reading
1
Ep. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod.
27:24
27:24
Play later
Play later
Lists
Like
Liked
27:24
Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the i…
…
continue reading
1
Is Your Brand Missing This CRUCIAL Element? Brand Purpose
13:13
13:13
Play later
Play later
Lists
Like
Liked
13:13
In this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms…
…
continue reading
1
Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod
25:51
25:51
Play later
Play later
Lists
Like
Liked
25:51
AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly c…
…
continue reading
1
Education as a Tool for Transparency with DoubleVerify
13:09
13:09
Play later
Play later
Lists
Like
Liked
13:09
In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how D…
…
continue reading
1
Ep. 47 Leslie Lee from Vistar Media chats joins AdTechGod
25:19
25:19
Play later
Play later
Lists
Like
Liked
25:19
AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and th…
…
continue reading
1
News Environments as a Safe and Effective Place for Advertisers
11:25
11:25
Play later
Play later
Lists
Like
Liked
11:25
In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a cre…
…
continue reading
1
Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White
26:34
26:34
Play later
Play later
Lists
Like
Liked
26:34
In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view. Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, wh…
…
continue reading
1
Ep. 46 Kevin Salguero from TelevisaUnivision chats with AdTechGod
24:48
24:48
Play later
Play later
Lists
Like
Liked
24:48
AdTechGod sits down with Kevin Salguero Kevin is the Director of Programmatic Operations at Univision. Kevin Salguero, Director of Programmatic Operations at Univision, shares his journey in ad operations and programmatic advertising. He discusses the importance of understanding the nuances of the industry and the challenges faced by SSPs and DSPs.…
…
continue reading
1
Balancing Creativity and Compliance in Healthcare Advertising
9:12
9:12
Play later
Play later
Lists
Like
Liked
9:12
In this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publicis Health Media. Amanda shares her extensive experience and insights on navigating the unique challenges of healthcare advertising, from balancing crea…
…
continue reading
1
The Power of Communication and Trust in Engineering
18:14
18:14
Play later
Play later
Lists
Like
Liked
18:14
Sponsored by Sigma Software Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a …
…
continue reading
1
Special Episode: The Potential Breakup of Google: More Choices and Innovation with guest Adam Heimlich
23:13
23:13
Play later
Play later
Lists
Like
Liked
23:13
In this episode, Adam Heimlich, CEO and co-founder of Chalice Custom Algorithms, joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance an…
…
continue reading
1
Ep. 45 Alena Morris from PubMatic chats with AdTechGod
27:45
27:45
Play later
Play later
Lists
Like
Liked
27:45
Episode 45 with special guest Alena Morris Alena Morris is the Associate Vice President, Product Marketing at PubMatic In this episode, Alena Morris reflects on her journey as a leader and manager, highlighting the significant role that empowerment and trust have played in her career. She discusses how the leadership at her company has not only emp…
…
continue reading
1
Ep. 44 Joshua Palau from Pfizer chats with AdTechGod
30:34
30:34
Play later
Play later
Lists
Like
Liked
30:34
AdTechGod sits down with Joshua Palau Joshua Palau is the VP, Performance Media at Pfizer. He is a seasoned marketer and has a ton of experience spanning some of the world's most iconic brands including Johnson & Johnson, Disney, Comcast, Bayer, and LendingTree. On this episode of our podcast, Joshua Palau dives into a topic he feels strongly about…
…
continue reading
In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety amid global…
…
continue reading
1
Ep. 43 Kristina Prokop from Dun & Bradstreet chats with AdTechGod
26:31
26:31
Play later
Play later
Lists
Like
Liked
26:31
AdTechGod sits down with Kristina Prokop Kristina Prokop was the CEO and founder of Eyeota, a global provider of privacy-compliant audience data for marketers and advertisers. Eyeota's innovative approach to delivering high-quality, actionable data significantly impacted the industry. In recognition of its success, Dun & Bradstreet acquired Eyeota …
…
continue reading
1
Ep. 42 Stacy Bohrer from OpenX chats with AdTechGod
26:59
26:59
Play later
Play later
Lists
Like
Liked
26:59
AdTechGod sits down with Stacy Bohrer. Stacy is the Vice President of Buyer Development at OpenX. Her career in adtech spans more than 15 years, with a rich background that includes impactful roles at Crisp, iHeart, and Kinetic Social. But Stacy’s most notable tenure was at The Trade Desk, where she spent nearly eight years as their Regional Vice P…
…
continue reading
1
Ep. 41 Paul Knegten former CMO at Beeswax chats with AdTechGod
35:15
35:15
Play later
Play later
Lists
Like
Liked
35:15
AdTechGod sits down with Paul Knegten Paul Knegten is a marketing expert with an impressive career that spans across some of the most innovative companies in the adtech industry. Paul is best known as the former CMO at Beeswax, a company that was successfully acquired by Comcast, working alongside my current boss, Ari Paparo. But that's just the be…
…
continue reading
1
Ep. 40 CJ Leonard from Iris.tv chats with AdTechGod
29:34
29:34
Play later
Play later
Lists
Like
Liked
29:34
AdTechGod sits down with CJ Leonard CJ Leonard, a seasoned professional in the media and digital space. With a career spanning several years, CJ has worked with some of the most prestigious companies in the field, including CBS, NBC Universal, Telaria, Iris TV and more. Her diverse background and consultative approach make her a valuable guest on o…
…
continue reading
1
Ep 39 Rob Norman former CDO at GroupM Worldwide chats with AdTechGod
28:12
28:12
Play later
Play later
Lists
Like
Liked
28:12
AdTechGod sits down with Rob Norman Rob has been in the advertising and marketing industry for over 40 years , most notably as the Chief Digital Officer of Group M Worldwide and advisor and Director for multiple companies including Piano, Simpli Fi, MIQ and more.. His insights and perspectives are ones I’ve been eagerly wanting to dive into. Rob is…
…
continue reading
1
Ep. 38 Tal Almany from Kargo chats with AdTechGod
28:38
28:38
Play later
Play later
Lists
Like
Liked
28:38
AdTechGod sits down with Tal Almany Tal Almany is the VP of Global Supply at Kargo. Tals impressive career has taken him through key roles at Adconion, OpenX, SpotX and others , where he has refined his skills and built long standing relationships with key publishing partners in the US and abroad. But there's more to Tal than just his professional …
…
continue reading
1
Ep. 37 Katie McAdams from Basis Technologies chats with AdTechGod
24:18
24:18
Play later
Play later
Lists
Like
Liked
24:18
AdTechGod sits down with Katie McAdams Katie McAdams is the Chief Marketing Officer at Basis, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development…
…
continue reading
1
AI as a Force Multiplier in Political Advertising
14:06
14:06
Play later
Play later
Lists
Like
Liked
14:06
Series Sponsor: IQM In this episode of The AdTech Forum, we tackle the election year with a three-part discussion: 1. Political Landscape: Shannon Chatlos, a partner at SPM, discusses current trends in political digital advertising, new platforms, and technologies. 2. Challenges and Complexities: We explore misinformation, data analytics, and ethic…
…
continue reading
1
Ep. 36 Ryan McConaghy from Conde Nast chats with AdTechGod
26:50
26:50
Play later
Play later
Lists
Like
Liked
26:50
AdTechGod sits down with Ryan McConaghy Ryan's career is impressive. He has an extensive background in the media and advertising industry, having held multiple roles at highly recognizable organizations such as The Atlantic, Daily Motion, Warner Brothers, and The New York Times, to name just a few. With his wealth of experience and deep insights in…
…
continue reading
1
Ep. 35 Nicole R. Ferrera from NRF Media chats with AdTechGod
31:45
31:45
Play later
Play later
Lists
Like
Liked
31:45
AdTechGod sits down with Nicole R. Ferrera Nicole's impressive journey doesn't stop. Before starting NRF Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Pa…
…
continue reading
1
Ep. 34 Dave Morgan from Simulmedia chats with AdTechGod
30:09
30:09
Play later
Play later
Lists
Like
Liked
30:09
AdTechGod sits down with Dave Morgan. Dave Morgan, Founder and Chairman at Simulmedia. Dave has a storied history in adtech, marked by innovation and leadership. Dave is known not just for his executive leadership and founding companies but also for his thought leadership, writing extensively on the future of media and advertising in multiple publi…
…
continue reading
Everyone Cannes: Because some walk the Croisette while others eat croissants. In this episode, Aaron Goldman highlights how creativity is at the heart of Flashtalking and how AI empowers the human element in digital advertising. Discover how Flashtalking combines innovative AI technology with creative ingenuity to deliver impactful and personalized…
…
continue reading
1
Simplifying advertising and targeting in highly regulated industries
2:01
2:01
Play later
Play later
Lists
Like
Liked
2:01
Everyone Cannes: French food is good but Five Guys is better. In this episode, Kris shares how IQM simplifies advertising and targeting in highly regulated industries like the political vertical and healthcare. Discover how IQM's innovative solutions help navigate complex regulations, ensuring effective and compliant advertising strategies. Don't m…
…
continue reading
1
Sunburns and Subways: Tatari’s Revolution in TV Advertising
13:03
13:03
Play later
Play later
Lists
Like
Liked
13:03
Everyone Cannes: While you get sunburnt, we ride the subway in the shade. In this episode, Andy Schonfeld shares how Tatari collaborates with agencies and brands to shift their focus to outcome-based television. Learn how Tatari's innovative approach is transforming TV advertising by prioritizing measurable results and driving real business outcome…
…
continue reading
1
Beyond the South of France: Attributy’s Data-Driven Marketing Revolution
9:20
9:20
Play later
Play later
Lists
Like
Liked
9:20
In this episode, Melanie Eckl takes us on a deep dive into how Attributy harnesses data to provide a comprehensive view of both online and offline channels. Learn how embracing a data-driven approach can transform your understanding of customer behavior and elevate your marketing strategies to new heights. Whether you're dreaming of the French Rivi…
…
continue reading
Everyone Cannes: Because we can buy ourselves rose, thank you very much In this episode, Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't mis…
…
continue reading
1
Ep. 33 Doug Knopper Freewheel Co-founder chats with AdTechGod
26:21
26:21
Play later
Play later
Lists
Like
Liked
26:21
AdTechGod sits down with Doug Knopper. Doug is the co-founder of Freewheel and serves on the board of several adtech companies, including Magnite, Extreme Reach, and Locality, and has previously been on the boards of TripleLift and WURL. Freewheel, which was acquired by Comcast for $360 million in 2014 remains a major player in the CTV space, offer…
…
continue reading