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Driving Demand

Adam Holmgren, Demand Generation Expert

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In this podcast we interview B2B marketing leaders and practitioners at the forefront of Demand Generation to give you actionable advice you can implement tomorrow.
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Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your I…
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Adam Smith talks about Answer Set Programming, and how he's used it in game design and other areas. Visit the show's web page: thesearch.space Show notes | Torsten Schaub at Potsdam University Several of his presentations contain the formula ASP = DB + LP + KR + SMT^n ASP: Answer Set Programming DB: Database LP: Logic Programming KR: Knowledge Repr…
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In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume content Split your funnel into high-intent and low-intent Understand the dar…
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Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks about how to use podcasts as your main content piece and how to tie it back to revenue. On this episode we talk about: - What to think about when creating your own podcast as a company - How to tie your podcasting…
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Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at using it. Around 1,5 years ago he decided to create a B2B agency with this unique perspective and have since experienced massive growth. On this episode we talk about: - Most common faults marketers do when using H…
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James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episode he shares openly why playbooks need to be different dependent on the company you work for and how to make it work regardless. On this episode we talk about: - How to grow revenue through subject matter expert…
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What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in order to crush your marketing targets in H2. 🌍 Join our community of 600+ European B2B Marketers on drivingdemand.io. This episode is brought to you by our great partners GetAccept, Sway & N.Rich.…
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Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m and are now over 300 employees. In this episode, Andrew shares openly how they think about growing during a recession and why marketers should get back to the fundamentals. On this episode we talk about: - Wha…
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