A laid back dive into real Christianity and the men and women who live it out.
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Same Church, new name! To say Hill City is focused on small groups and equipping individuals in their pursuit of Christ is very true. That's the essence of what we do, but it hardly tells the whole story. For us it's all about connection. Connection to God. Connection to each other. And connection to purpose. From our beginning as a single small group meeting in Adam and Jami McCain's living room in 2005, we've honored the importance of doing life together and authentically knowing Christ mo ...
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Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Revealing Truths of America's Religious Heritage with Dr. David Barton
36:43
36:43
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Join us for an educational episode as renowned historian Dr. David Barton takes us on a captivating journey through America's Christian heritage. In "Revealing Truths of America's Religious Heritage" Dr. Barton, founder of WallBuilders, shares his profound insights drawn from an extensive collection of historical documents. Discover the often-overl…
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https://youtube.com/live/0H0AIh1lpg0By Hill City
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What happens when Disney and adam&eveDDB get together?
32:37
32:37
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The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelling got together to create "The Boy and the Octopus." Thanks to Adam&EveDDB Strategy Director, Catherine Willoughby for sharing the journey. And to Tracksuit and the Master of Advertising Effectiveness …
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https://youtube.com/live/3FvbvrMsxScBy Hill City
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We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About how Netflix is the alpha dog for convergent TV. How TVOS wars are now a main event. And how sports moving to streaming will devastate linear. Thanks to Tracksuit (The Affordable Brand Tracking Solution)…
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From Man of War to Messenger of Peace - Asfkin Javid
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Discover the remarkable story of Avshin Javid, a former devout Muslim and ex-member of Hezbollah, whose life was transformed by an encounter with Jesus Christ while imprisoned in Malaysia. In this gripping podcast episode, Avshin shares his miraculous journey from darkness to light, exploring themes of forgiveness, redemption, and the life-changing…
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https://youtube.com/live/HpY4cIYkBDMBy Hill City
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Live from Chicago: The Holiday Ads Special
1:13:43
1:13:43
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The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We guessed how they rated with consumers and then heard the reality. Oops! Thanks to our panelists Joe Nio, CSO at HighDive, Samantha Cescau, Head of Strategy at Leo Burnett, Chad Broude, CCO of Highdive and…
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Keith Brown - The Trials That Shape a True Leader
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Join us on "On the Real" as we dive deep into an enlightening conversation with Pastor and Dr. Keith Brown in the episode titled "The Trials That Shape a True Leader." Discover the journey of Keith Brown, from his humble beginnings as an intern youth pastor earning just $300 a month to becoming a respected lead pastor. In this episode, Keith shares…
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https://youtube.com/live/GdT0wwpmLZsBy Hill City
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EP#1 Planning On The Outside (Life After Agency Life)
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48:23
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After years inside agencies, James Hurman of Previously Unavailable, Adrian Ho of Zeus Jones, and Brent Vartan of Bullish share why they left, what they were chasing and how they got there. The first in a series of episodes on how planners are applying their skills outside of the agency environment. Thanks to Tracksuit and the Master of Advertising…
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https://youtube.com/live/RIlsJ6fnaaIBy Hill City
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Live from Los Angeles: Brands+Entertainment
1:25:31
1:25:31
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We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagine Entertainment, Jack Verschleiser, Director of Business Strategy at Superconnector Studios, Aisea Laungaue, Global Partner, Executive Strategy Director at Anomaly, and Jen Costello, Global CSO at TBWA…
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https://youtube.com/live/do-4KCIdfvUBy Hill City
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Hunter Swain - Christian Millionaire in his 20s!
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In this episode of "On The Real" we explore the remarkable journey of Hunter Swains, a Christ for the Nations graduate who transitioned from potential football stardom to a life of ministry and entrepreneurship. After a transformative encounter with Jesus, Hunter left behind football scholarships to embrace a faith-driven path. Discover how he and …
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How McCain's patient commitment to brand-building paid off
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In 2014, oven chip brand McCain was struggling. Cash-strapped shoppers were switching to cheaper brands and own label. Promotions were delivering short-term volume, but depressed revenue and margins. To reduce price elasticity, McCain committed to a sustained investment in brand advertising. But success took time and patience. Winner of the prestig…
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https://youtube.com/live/nlr61DEYCfQBy Hill City
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Live from New York: The Future of Ideas
1:14:56
1:14:56
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Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO, Marques Gartrell, Founder and CEO of Fundamentalco, Jonny Bauer and W+K NY's CSO, Laura Rowan. Thanks to our brilliant Live Tour sponsors: Effie Worldwide, WARC and Tracksuit.…
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https://youtube.com/live/-Mad7eEQtc8By Hill City
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How Cheetos flipped a negative feature into a positive vibe
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35:25
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Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveniles" allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingertips on kids) into a product feature embraced by teens and young adults. For this 2024 Ef…
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Workday's Rockstars campaign and its Effie-winning goal
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While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, hear why the client's goal was to do award-winning work. Thanks to the Effies for supporting our show. See the creative work on our website and connect with our guests.…
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Burger King's buzz-building "Bundles of Joy" campaign
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38:09
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Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our…
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https://youtube.com/live/WzdZcOiM4ZUBy Hill City
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Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
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46:16
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We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t. About the opportunity that exists in the “unloved surface areas of brands.” And about the people who professionally inspired each of these three great talents. This episode was recorded in front of a live audience at Unco…
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The Titanium-winning Marina Prieto campaign from JCDecaux & David
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41:55
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A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.…
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https://youtube.com/live/ENTrsvHVZ8EBy Hill City
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Pot Noodle's brilliant, Effie-winning response to a failed product launch
42:26
42:26
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Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.…
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Restoring Relationships | Dr. Keith Brown
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34:11
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https://youtube.com/live/LwjB6MO15x8By Hill City
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Classics episode: Harvey Keitel for Direct Line insurance
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34:22
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An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.By On Strategy Showcase
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The truth behind the Michael Cera campaign
1:03:03
1:03:03
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Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.By On Strategy Showcase
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https://youtube.com/live/kPYcILxMoAgBy Hill City
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https://youtube.com/live/rxpoELpbIGsBy Hill City
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How Michelob Ultra’s “Social Athlete” reframed lite beer
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51:38
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While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's exactly the opportunity Michelob Ultra’s planning team discovered. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this episode. Back live next week.…
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Classics Episode: Redefining the Value of a Vote
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48:42
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It shocked us back in 1997 and won an APG Gold. But the question is, given the everyday nature of corrosive and extreme political behavior, have we now become immune to it? You be the judge. Thank you to Jira and The Master of Advertising Effectiveness (MAE) for sponsoring this episode.By On Strategy Showcase
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Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
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44:18
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This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com.By On Strategy Showcase
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Blockbuster Sunday | Part 2 | Adam McCain
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42:01
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https://youtube.com/live/YEAWJEmMHJMBy Hill City
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Doordash's Titanium Grand Prix winning Super Bowl initiative from W+K
35:28
35:28
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The "Doordash-all-the-Ads" Super Bowl initiative won the Titanium Grand Prix at Cannes this year. It was an audacious idea that got eight million submissions and 11.9 billion earned impressions. Thanks to Jira and Tracksuit for supporting our show.By On Strategy Showcase
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The Martin Agency and US Cellular on using tension to get attention
41:17
41:17
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What are the implications of owning and admitting your category’s achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabeth Paul share the story behind the latest work from the brand that encourages us to connect to what really matters. Thanks to Jira, the project management platform, for sponsoring this episode. More at …
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Blockbuster Sunday | Part 1 | Adam McCain
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https://youtube.com/live/-UcrOtjd3RkBy Hill City
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https://youtube.com/live/MpYJlse3qBcBy Hill City
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Classics Episode: Sainsbury's Try Something New Today
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40:56
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Craig Mawdsley shares the story behind this APG Grand Prix award-winning campaign from 2007. The campaign drove £1.8 billion in revenue for the British grocery store chain in the first two years... £1.14 at a time. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness Program for making this episod…
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Turning bar codes into cookies with OREO "Codes"
30:31
30:31
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Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awa…
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Classics Episode: Dixons on hijacking your competitor's strengths
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38:29
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Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks to our friends at Jira (the project management platform) for sponsoring this episode. More at jira.com…
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Mountain Top Teachings | Part 4 | Adam McCain
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37:15
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https://youtube.com/live/lHMMCYGjjgsBy Hill City
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Mountain Top Teachings | Part 3 | Adam McCain
39:36
39:36
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https://youtube.com/live/zb8MHrML11QBy Hill City
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Why Matthew McConaughey's helping Salesforce reposition
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31:59
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We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com…
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Mountain Top Teachings | Part 2 | Adam McCain
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40:52
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https://youtube.com/live/EuoT_p6E860By Hill City
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Mountain Top Teachings | Part 1 | Adam McCain
43:21
43:21
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https://youtube.com/live/EHziNl3PNpsBy Hill City
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How "Purpose" can lead to bad marketing, with Nick Asbury
39:34
39:34
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In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy.…
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Classics Episode: Kit Kat on giving yourself a break
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25:52
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Kit Kat debated whether to update its “Have a break” platform or to abandon it. This APG Grand Prix winning campaign from 2003 is about the peril of becoming so ubiquitous that you’re no longer noticed. About all the brand signals looking strong, while profitability was in decline. Fern Miller, the planner on the account at then JWT, shares the jou…
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