When it comes to your podcast you've established the content calendar, decided on the hosts, booked your guests, identified the target audience, and determined the topics as well as the title. Now it's time to start recording. But how do you take your podcast from conception to an iTunes subscription? In Part II of our podcast preparation Erin Deih…

Erin Diehl is the CEO and founder of Improve It and she is no stranger to this podcast. Erin's first visit to the Chicago Marketing Podcast was a fan favorite and in the weeks following she reached out to host Michael Dennis inquiring about how to launch her own Improve It podcast and incorporate it into their promotion and outreach. Instead of hav…

Taylor Gaines is the CEO and founder of T&T Media and one of the best guests ever on the Chicago Marketing Podcast and she's back! Taylor is bringing back her 'Powered by Social Media' series on Thursday, October 19th and she's she's here to talk all about promoting live events in an increasingly digital world. Don't miss this extremely informative…

To Augment Reality or to enter Virtual Reality? That is the question facing programmers, the public and we as marketers. Which one offers the greatest opportunities to connect with target demographics? Michael and Alayna sit down this week to discuss the short history and uncertain future of both platforms.The Chicago Marketing Podcast is sponsored…

There's nothing more important to the growth of your business than your outreach efforts. In this week's installation in our 5 Minute Marketer series we revisit one of the most popular episodes of 2017 and give you 5 steps to improve your outreach today!Every episode of the Chicago Marketing Podcast is sponsored by Magnani Continuum Marketing. Chec…

Apple's latest string of announcement brought some news that is still reverberating throughout the advertising world. That’s because Apple is introducing strict new privacy protection in its mobile Safari browser on the iPhone. The update to Apple’s Safari browser prevents ad networks from effectively tracking your browsing history through the use …

In last week's episode Michael & Alayna broke down the numbers behind user's growing dissatisfaction with Facebook and Social Media. This week in Part II they will discuss how we as marketers can react and still deliver our message to our desired audiences.By Michael Dennis & Alayna Van Hall

Politics and Social Media seem to go hand-in-hand in 2017. There has been a large percentage of Facebook users who have become increasingly frustrated with the vitriol and tone of the conversations taking place on the platform. There is also a percentage of users who enjoy the competitiveness and continually involve themselves in the conversation. …