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FutureCreators

Future Creators

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At FutureCreators, our mission is to help you unlock the key to scalable profitability: turning customer information into cash faster than your competition and do it at Zettabyte scale.We help you measure your business' ability to scale profitably in the Zettabyte Era using key operating metrics. These metrics tell you immediately how close you are to your customer information and how to uncover huge pools of untouched cash, the lifeblood of your business. We want to see your business growin ...
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Take a narrative walk along the education IT journey of fascinating ideas, innovative approaches to trends & challenges and tangible takeaways with Greg Kovich, Global Sales Director for Education at Alcatel-Lucent Enterprise, Don Otto, Director of Network Services for Ridley School District, and their industry-leading guests.
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Sonia Randhawa is a Senior Technology Executive. She coordinates innovation and functional advancement across organizations and manages key associations, merges and acquisitions, the incorporation of new plans of action, the incubation of new advances, and the development of elite specialized ability. Sonia Randhawa has held several influential positions at IBM, Nokia Networks/Alcatel-Lucent, F5 Networks, and Intel Corporation.
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Interested in technology and sport? Then this is for you. Each week we'll be talking to people who are leading the innovation of sports, challenging the status quo. Dan McLaren and Chris Hughes will also be taking a look at the latest news within social media, PR and sponsorship and discussing how it will impact on the industry.
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Sonia Randhawa | What is Artificial Intelligence (AI) & Why is it Important? Artificial Intelligence (AI) is a rapidly advancing field within computer science that focuses on developing intelligent systems capable of performing tasks that traditionally required human intelligence.By Sonia Randhawa
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Sonia Randhawa says Businesses need to take a new approach to operational innovation. Even business areas that have already been reinvented can benefit from subsequent reinvention as new technologies and new customer needs crowd out old innovations. Sonia Randhawa says Another important consideration is the varying degree of consumer acceptance of …
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Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting. He is also a fellow podcaster with his Makers of the Universe show - a look at creativity and celebrating all of its forms. Guests so far have included CEO of The Dots, Pip Jamieson, Suede frontman Brett Anderson and the legendar…
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Welcome to the Something Quite New podcast from SQN, the integrated marketing and communications agency for the technology, automotive and sport sectors. Looking through the weeks sports tech news and our look at esports. This week we’ll be bringing you part 2 from our December esports panel with ESL UK, Renault F1 and esports team Fnatic. If you h…
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Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports. On our panel we were lucky to have Heather Dower, from esports event organiser giants ESL, James Forster from successful UK team Fnatic and Guillaume Vergnas, who is not stranger to this podcast and runs the Renault F1 esports t…
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Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM). This week we take a look with them at some issues currently affecting sport including the roll-out of 5G and how that will affect the spectator experience, why OT…
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This week we're back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up. To kick things off we go back to our birthday event in December and the Digital Disruption panel, hosting by our CEO Claire Ritchie-Tomkins. A panel on which…
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In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as digital transformation, esports and this.... sponsorship. European Sponsorship Association chairman Andy Westlake is also a non-executive director at SQN and i…
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Mary Stevens- Technology Architect for Technology Services at the University of Illinois Urbana campus – joins Greg as they talk about the challenges and triumphs of planning and managing network infrastructure on campus, and building a career in IT. Learn more at https://www.al-enterprise.com/en/industries/education/intelligent-campus/it-foundatio…
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This is part 2 from our recent trip to the Renault F1 factory in Enstone in Oxfordshire. A day that was very much about esports and their announcement about extending, and expanding, their partnership with Team Vitality In the previous podcast, we spoke to the team's Commercial Director, Antoine Magnan about sponsorship and what esports means to th…
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We spoke to Antoine Magnan during the recent Renault F1 x Team Vitality esports day at the racing team's HQ just outside Oxford. We discussed what the extension of the partnership with Team Vitality means and he also expanded on a comment he made about sponsorship as a straight cash deal being 'dead' during the presentations and what that means for…
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Simulation racing is certainly an intriguing area in esports. Will we reach a time where the best Formula 1 esports driver can jump into a real car and compete on the circuit or, realistically, will that never happen? During this event our Head of Digital, Dan Mclaren, sat down with Jamie MacLaurin, Team Manager at Alfa Romeo Racing F1, Darren Cox,…
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Over the last three weeks we've been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we'll be using interviews from some of the best minds in the industry to find out their views and gain some invaluable insights along the way. To start with we took some of the best bits from our in…
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Greg and Heitor Faroni – the Head of Network Solutions for Education at Alcatel-Lucent Enterprise – chat about wireless networking in education and how Wi-Fi and IoT truly enables different teaching styles and student success. Learn more about ALE Wi-Fi solutions https://www.al-enterprise.com/en/stellar…
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Greg and Brian McPike– recently retired chief of police and executive director of public safety for the University of Colorado at Colorado Springs–have a frank and insightful chat about the best ways to plan, fund and implement a safe campus strategy and why it should be a focus for you. Learn more about ALE safe campus solutions https://www.al-ent…
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In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and what insights it brought out that might be of interest to brands and rights holders alike. We touc…
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In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also the close links it shares with motor racing, and Formula 1 in particular, and the launch of this years McLaren Shadow Project Season 2 2019 - details of which you can find at https://www.mclar…
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The 'Something Quite New' podcast is brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves. In this episode we talk to Joe E…
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Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves. Our first guest is Europe…
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'Something Quite New' is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the ever-changing sports business landscape and keeping tabs on the newest and latest developments. Joining us, we’ll be bringing in experts f…
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In episode 4, Greg and Brian McPike- recently retired chief of police and executive director of public safety for the University of Colorado at Colorado Springs - discuss campus safety: best practices for developing a safe campus strategy, crisis management and dealing with the aftermath an of on-campus incident. Learn more about ALE safe campus so…
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Carlos Ghosn has been arrested in Japan and will likely spend a year in jail there, awaiting trial. And he will not be allowed access to a lawyer during that time. The problem is simple: Japanese companies don’t like to pay competitive, global incomes to top managers. For the most part this means that they must settle for third-rate performers over…
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An excellent piece in Bloomberg reports that Xi Jin Ping just told the party that it faces “serious" threats to its "long-standing rule.” The Center of Everything has massive problems. Here are 2. An economy that entered a deep recession early in 2012 and shows no signs of recovery.A spectacularly overheated real estate market that collapsed precip…
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Alexander Graham Bell founded AT&T in 1877. His world is finally about to crash and burn. US carrier service growth is slowing for the first time since the Great Depression. But, today we are in a 10-year-long boom! They want to break out with 5G wireless but the costs are eye-watering. And their property, plant and equipment-to-sales ratios are sc…
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The administration thinks import taxes are an “easy win.” But FutureCreators know that Information Velocity is destiny. Supply chain management is a subset of this. Slapping import taxes on an IV-driven SCM diminishes your position on the Information Cost-Velocity Curve kills value. Recorded 11/2018By Future Creators
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Many people think that your brand is the value of your company name. No even close. Brand is managing your customers' experience of your product. And you do this where the three Cloud Membranes intersect. Your information Surface has to cover that space and inflate with it as the Cloud inflates the number of intersections there. Can’t keep up? Welc…
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Well, it finally happened. Sears is going under. Twenty-two years after our data showed that it’s Information Velocity could not support its growth. In 1996, Sears IV was 14 days slower than Walmart. Today, it is 33 days behind. Sales peaked at $53B in 2007 and are now $16B. Walmart was $380B in 2007 and is now $500B. Eddie Lampert, Sears’ CEO, did…
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The administration thinks import taxes are an “easy win.” But FutureCreators know that Information Velocity is destiny. Supply chain management is a subset of this. Slapping import taxes on an IV-driven SCM diminishes your position on the Information Cost-Velocity Curve kills value.? Recorded by Francis McInerney on August 25 2018…
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The latest news is that Google wants to make a China-censored search engine so it can get into the 800 million person strong Internet market there. This is nuts. Cloud inflation will destroy the Party. There is no point in getting in the way. Nor in letting yourself be seen as the Party’s agent when people turn against it. Apple is guilty too. Reco…
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The real issue is not how Google licenses Android. This may or may not be a problem for EU antitrust people. The real issue is, why are there no EU Googles, Facebooks, Apples, et al? What went wrong in the EU? It was designed in theory to foster these new generations of companies. Something didn’t work. FutureCreators know what it is. Recorded 7/21…
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