The Marketer Podcast #41 All things marketing with Carma Levene & Clayton Smith Big Hits Grill The Marketer - Kate Kirwin Review - read the wrap Olympics putting up mega audience numbers compared to Tokyo Adam Ferrier says some Olympics Branded Ads are too vague US numbers - link here Aus numbers - link here ABC’s advertising spend skyrockets as au…

Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe Big Hits Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly 44% of digital advertising spend is wasted according a tool by Next&CO - https://www.mediaweek.com.au/nextco-digital-media-wastage-q2-2024/ Katy Perry’s new …

Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever. Big Hits Calvin Klein https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all https://www.abc.net.au/news/2024-01-12/calvin-klein-fka-twigs-asa-bans-ad-response/103312674 Aus Day …

The Marketer Podcast #38 We’re back! Catch Up - how ya goin We both spoke at the recent AGDA event - 72 dpi Carma presented on Designing Ads for Paid Campaigns Clay discussed Conversion Rate Optimisation on Landing Pages Big Hits Spotify Wrapped https://www.theguardian.com/music/2023/nov/30/spotify-wrapped-is-creepy-meaningless-and-shows-just-how-m…

Big Hits Elon buys Twitter, titles himself “Chief Twit” - fires everyone. And it’s going great: https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/ https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess-changes-under-elon-musk/ https://fortune.com/2022/10/30/…

Big Hits 1. Netball Sponsorship debacle https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486 2. BOM Rebrand https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/ 3. Ruby The Roo https://youtu.be/P3PdfWVk7h8 Album Cuts 20 Years of Marketoonist https://marketoonist.com/2022/10/evolution.html Sn…

Big Hits Meta’s Metaverse Struggles Continue https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj https://mashable.com/article/horizon-worlds-is-underwhelming Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year after it was fully available to the public. But, since…

Carma and I review a most excellent AMI WA Summit recently held at Crown Perth. The topic of the day was Data, a massive focus for all marketers and businesses. Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important Full write up of the day on the AMI WA LinkedIn here.…

Toast the Marketer last week! Big Hits Brand Spam - Brand’s posting about the queen Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/ Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446 More news re: Netflix New Ad Supported Tier Good Summary Post from Jason Yim on Linkedin https:/…

Marketing news & analysis from Australian marketers Carma Levene & Clayton Smith. Big Hits 1. Mumbrella Perth Marketing “How the West was one: Perth proves its worth, as WA agencies lead the charge” https://mumbrella-com-au.cdn.ampproject.org/c/s/mumbrella.com.au/how-the-west-was-one-perth-proves-its-worth-as-wa-agencies-lead-the-charge-754705/amp …

Marketing News & Analysis with Australian marketing experts Carma Levene & Clayton Smith. Big Hits 1. Big Google Update this week - “Helpful Content Update” https://developers.google.com/search/blog/2022/08/helpful-content-update 2. Pew Research say teens abandoning Facebook https://techcrunch.com/2022/08/11/teens-abandoned-facebook-pew-study/ 3. T…

Instagram Special 2022 - You ok Instagram? As Moss & Zucks continue to battle a seemingly unstoppable Tiktok, we knew it was time for an Instagram deep dive. How did we get here? What happening now? Where will they go next? And plenty more. Marketing news and analysis with Australian marketing experts Carma Levene & Clayton Smith.…

The Marketer Podcast #29 Marketing News & Analysis with marketing experts Carma Levene & Clayton Smith. Toast The Marketer last week was awesome! Big Hits 1. Insta & FB follow Tiktok Instagram : all videos under 15 minutes will now be Reels Facebook : Two feeds – ‘Home’ feed where Meta’s ‘discovery engine’ will promote content it thinks the user wi…

The Marketer Podcast #28 Marketing news analysis & insights from experts Carma Levene & Clayton Smith. Big Hits Pelaton recruit naked SVU star https://junkee.com/christopher-meloni-peloton/336375 Bankwest launch Born This WA campaign https://www.adnews.com.au/campaigns/bankwest-and-union-launch-of-born-this-wa Netflix choose Microsoft to sell ads h…

The Marketer Podcast #27 - Elon's Twitter Bail, Netflix with ads, Jimmy Reese Telstra Ad Marketing news chats with Carma Levene & Clayton Smith Big Hits Elon pulls the plug on $44 billion Twitter deal https://www.theguardian.com/technology/2022/jul/10/elon-musk-may-have-to-complete-44bn-twitter-takeover-legal-experts-say Facebook’s “Lookalike Audie…

Marketing analysis and discussions with Carma Levene & Clayton Smith. Lets talk Superbowl Ads & Facebook hitting a serious bump in the road. Grill The Marketer Thursday 17th Feb Topic of the event is TikTok for brands with special guest Seva Mozhaev - get tickets here. Carma on AMI WA Committee, yay. Big Hits SUPERBOWL ADS https://www.usatoday.com/…

Welcome to Episode 25 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode. Big Hits 1. Facebook rebrand https://about.fb.com/news/2021/10/facebook-company-is-now-meta/ 2. Iceland Ad takes aim at Zucks https://gizmo…

The Marketer Podcast with Carma Levene & Clayton Smith keeping you up to date with the biggest news in the marketing world. Intro Grill The Marketer last week with Cory Gale, supported by Business Events Perth. Next Grill The Marketer - 25th November learn more here Photography by Derren Hall - https://www.derrenhall.com.au/ Big Hits Grill’d Campai…

Episode 23 Welcome to the Marketer Podcast with Clayton Smith & Carma Levene. AMI WA event - Great job to AMI WA for putting on a great event. A great organisation bringing marketers together here in Perth, check em out here - https://ami.org.au/ Carma now has a job! Read more here - SO MEDIA GROUP ACQUIRES SOCIAL MEDIA COMPANY CARMA THE SOCIAL CHA…

Grill The Marketer Wrap How did it go? https://www.themarketer.news/post/grill-the-marketer-june-wrap-up August Event https://www.eventbrite.com.au/e/grill-the-marketer-live-marketing-qa-tickets-128454650317 Big Hits Ronaldo & Coke: https://theworldgame.sbs.com.au/ronaldo-snub-costs-coca-cola-billions Then even IKEA got in on the action https://www…

Episode 21 Welcome to Episode 21 of The Marketer with Carma Levene & Clayton Smith, where we chat all things marketing, digital marketing, social media and beyond. See below show notes for news links from today's episode. Carma spoke at Tourism WA conference https://carma.social/carmas-wrap-up-of-the-tourism-council-wa-regional-conference-2021/ htt…

Episode 20 Marketing news and analysis from Carma Levene & Clayton Smith. Subscribe at themarketer.news Big Hits 1. Burger King tweet gets grilled Read article from ABC 2. Facebook lets News out from the dog house in Oz Who lost? What’s changed? https://www.abc.net.au/news/science/2021-02-26/facebook-google-who-won-battle-news-media-bargaining-code…

SPECIAL EPISODE - Facebook Bans News Sharing In Australia Welcome back to the Marketer for marketing analysis by digital marketing experts Carma Levene & Clayton Smith, and my goodness is there stuff to talk about this week. How did we get here - Read Carma’s breakdown on how got here Facebook’s statement https://about.fb.com/news/2021/02/changes-t…

Marketing chats and analysis by Carma Levene & Clayton Smith from themarketer.news. Big Hits 1. So Perth going public with crowd funding via Birchal 2. Microsoft puts Bing in the ring to replace Google Read Article 3. Zucks & Tim Cook throw some shade at each other Read Article Another Article 4. Superbowl Ads - were there any good ones? Read Artic…

Episode 17 Notes We're back with more news and analysis of digital marketing and media. Big Hits 1. Google Vs Australian Government Recap Firstly... Google runs experiment removing Australian news media from Search results Secondly... Google threatens to remove their Search service from Australia altogether Recently.. Every Google search has a link…

Big Hits Don Trump SM Shutdown - https://www.techmeme.com/210110/p9#a210110p9 Bye Bye Parler - https://www.abc.net.au/news/2021-01-10/apple-bans-social-media-site-parler-from-app-store-after-us-riot/13045868 Parler left its content even deleted posts, out in the open - https://mashable.com/article/parler-archive-user-posts/?fbclid=IwAR36fU4negZkHq8…

Episode 15 Notes Carma Levene & Clayton Smith discuss the latest news and happenings of the marketing world. Big Hits 1. Grill The Marketer VII went off like a frog in a sock Paul Ramondo crushed it Best question of the night Final GTM of the year - Christmas Edition 2. Instagram bans Celeste Barber’s post, then unbans it 3. Ocean Spray skateboard …

Lots to chat about in Episode 13 of The Marketer with Carma Levene & Clayton Smith! Big Hits McDonalds vs Burger King - The Big Jack https://www.vice.com/en_us/article/jgx9p7/mcdonalds-is-suing-australian-burger-king-over-its-big-jack-burger Hungry Jacks ‘someone is suing us” https://mumbrella.com.au/someones-suing-hungry-jacks-burger-trademark-bat…

Hey there marketers, welcome to The Marketer Podcast with Carma Levene and Clayton Smith for all things marketing! Let’s get into it! Grill The Marketer - Wrath Of Kahn happened and it was awesome. Featured Topics from Grill The Marketer - Wrath Of Kahn event at Henry Summer in Northbridge -- Social Media for Not For Profit organisations -- How do …

Welcome to The Marketer Podcast with Carma Levene & Clayton Smith. Show Notes for Episode 11 Big Hits Brands boycotting Facebook Ads Who’s boycotting? Is it having an effect? https://www.abc.net.au/news/2020-06-29/facebook-ad-boycott-costs-zuckerberg-7-billion-what-does-it-mean/12402062 On Friday, Facebook's market value dropped by more than 8 per …

Show Notes Lot’s happening in The Marketer world! Thanks for listening and let us know if you have any topics you would like us to cover. Big Hits #1 - Marketing during Covid-19 Review of our live webinar session - Marketing & communications during a crisis. We had some great guests on our live webinar, we've released it as a podcast, it's episode …

This is a recording from April 15th of our regular Grill The Marketer event, this one was online. Carma and I interview some excellent Australian crisis marketing experts to discuss marketing and communications during a crisis. Our guests; Melissa Bowen - MeBo Media If you've joined us at an in person Grill The Marketer event you'll know Melissa Bo…

Big Hits 1. Mouldy Burger Campaign by Burger King https://www.adweek.com/creativity/why-burger-king-is-proudly-advertising-a-moldy-disgusting-whopper/ 2. Holden Crashes Out https://www.abc.net.au/news/2020-02-17/holden-car-brand-axed-after-160-years-in-australia/11972092 3. Lovespeech by ANZ https://mumbrella.com.au/anz-reveals-confronting-campaign…

Big Hits TikTok self serve ads are coming https://digiday.com/marketing/advertisers-see-early-promise-tiktoks-self-serve-ad-platform/ Kaufland’s pulls out of Australia without opening a store https://www.abc.net.au/news/2020-01-23/fears-kaufland-pullout-will-leave-adelaide-sites-empty/11892090 KFC Is copping heat for their latest ad https://www.the…

Hey rock'n'rollas! We're back with heaps marketing news to discuss to get us started for 2020, so let's get cracking. Big Hits 1. Big changes at YouTube - YouTube overhauls advertising, data collection on kids content” “YouTube said Monday it is rolling out new protections for children viewing videos on its site, an effort to satisfy federal regula…

Our final episode for 2019! Thanks so much for listening, and we'll see you next year for marketing analysis and chats! Big Hits 1. Sacha Baron Cohen’s speech https://youtu.be/ymaWq5yZIYM — interesting point: YouTube ranking this at position 22? 2. Self Serve TV Ads - 9 Voyager http://www.adnews.com.au/news/nine-guarantees-smes-audiences-as-9voyage…

#4 Show Notes Big Hits 1. Facebook making it more difficult to schedule posts https://www.jonloomer.com/2019/10/18/can-you-no-longer-schedule-facebook-page-posts & Facebook Creator Studio shenanigans https://www.facebook.com/creatorstudio/ 2. Bendigo Bank Campaign https://www.bendigobank.com.au/campaigns/better-big-bank/ 3. Ted Talk Eli Pariser - “…

Here's all the links to the topics we discussed! Look forward to hearing your thoughts and comments. Big Hits Twitter bans political ads https://www.abc.net.au/news/2019-10-31/twitter-jack-dorsey-announces-ban-on-political-advertising/11656900 Company from New Zealand that helped Scott Morrison win the un-winnable election https://www.abc.net.au/ne…

Show Notes News Item No 1 Instagram Hides Likes News Item No 2 Perth Stadium Wins Award -https://thewest.com.au/sport/perth-stadium/perths-optus-stadium-wins-prix-versailles-sports-award-ng-b881263551z News Item No 3 Netflix to show ads? https://www.bandt.com.au/media/analyst-says-netflixs-worst-nightmare-come-true-tips-stock-price-halve News Item …

Show notes News Item 1: Cheeky Monkey Rebrand Complaint upheld https://www.brewsnews.com.au/2019/06/11/abac-finds-against-another-craft-brewery/ News Item 2: Theranos Documentary Trailer - https://www.youtube.com/watch?v=wtDaP18OGfw Carma’s Article: Marketing Podcasts You Love https://www.themarketer.news/post/cast-your-vote-marketing-podcasts-you-…

I need a professional to make this a real beat!By Amy Spam