From Alloy.ai, Shelf Life gives leaders across the consumer goods industry a forum their expertise on the urgent topics facing companies today. Their insights will help you drive growth across your retail and ecommerce business, and grow your career — whether you're in Sales, Supply Chain, Marketing or Finance. Learn more at Alloy.ai/podcast
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DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you're interested in the stories behind your favorite consumer brands, this podcast is ...
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Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder ...
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Welcome to Behind The Shelf! A podcast for the curious. Have you ever wondered how the things we see and use everyday are made? Then this podcast is for you! Every episode, we dive into the manufacturing process of every products in a way that’s fun and easy to understand. To stay up to date on all the latest episodes and news, follow us on our socials: IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tiktok.com/@behindtheshelfpodcast YouTube: https://www.youtube.com/@ ...
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Allowlist is a weekly podcast taking you behind the scenes with disruptive founders and the consumer companies they’re building, hosted by Stef Caldwell and Lauren Tierney,
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Jake and Micah Hurwitz discuss, rate, and review everything from Water Bottles to Karaoke Songs on their search for the greatest everything of all time.
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This weekly show covers an in-depth conversation with observers, analysts and experts decoding the movements in the stock markets. This is a Mint production, brought to you by HT Smartcast.
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The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest that spans a range of topics, lasting about an hour. The unifying thread is always the rapid change facing the consumer, retail and commerce industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice: iTunes, Soundcloud, Overcast, Google Play. If you'd like to recommend ...
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Taking Stock with Shelley Bransten, spotlights the life stories and journeys of leaders, influencers, and disruptors at the intersection of brands, retail, and technology.
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Healthcare, technology, energy, consumer goods, and more. Every day, Motley Fool analysts break down a specific industry and the stocks making headlines. Questions? Comments? Email us at IndustryFocus@fool.com.
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The Ultimate Marketing Mix: An Omnichannel Approach to Winning Both Shelves and Screens
38:53
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Colin Flood is the Vice President of Marketing at Unreal Snacks, a better-for-you chocolate brand with widespread distribution across numerous retailers in the United States and an established direct-to-consumer platform. At Unreal, Colin plays a pivotal role in scaling e-commerce and D2C operations, as well as in expanding their presence into majo…
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Welcome to Behind The Shelf! A podcast for the curious. Have you ever wondered how the things we see and use everyday are made? Then this podcast is for you! Every episode, we dive into the manufacturing process of every products in a way that’s fun and easy to understand. IG: https://www.instagram.com/behindtheshelfpodcast TikTok: https://www.tikt…
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How Individual Brands Can Thrive in The Search Economy with Eric Hinman
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In the latest episode of The Search Economy, David talks with Eric Hinman who is an endurance athlete who has built an business around his personal brand. Eric shares the business concepts that he's created and the role of content in the process. He talks about the journey that his audiences goes on to interact with his brands in The Search Economy…
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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders
50:26
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David Hoffman and Samir Rayani co-founded Next Big Shop, where they leverage their expertise to analyze and interpret publicly available but hard-to-access e-commerce data for insights into retail success and product trends. As partners, they collaborate on developing data products that inform and guide direct-to-consumer strategies for various bra…
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Summer 2024: State of Retail and Consumer Demand
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Consumers are behaving weirdly. Retailers are responding. In this special bonus episode, our hosts, Joel Beal and Logan Ensign, dive deep into the latest earnings reports and economic trends. Joel, a recovering economist, brings his expertise to decode the complex relationship between consumer spending, inflation, and market reactions. Discover why…
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How CEOs Can Best Prepare for The Search Economy
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss why CEOs should care about search. They discuss the importance of CEOs making SEO a part of the broader company strategy and ways that we can communicate the value to leaders who might not understand the potential growth impact. Subscribe to The Search Economy Newsletter fo…
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#328 - The Mastermind Behind Seed’s Supply Chain & How to Design DTC Ops for Hypergrowth
39:24
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John Morgan is the founder of Pelagic, a unique agency of top tier operators that helps brands tackle supply chain, logistics & operations. Prior to starting Pelagic, he served as VP of Ops at Seed Health where he built the infrastructure behind one of the fastest growing modern health brands. Before getting into DTC he worked on the Falcon 9 rocke…
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How to Navigate Being a DTC Brand in The Search Economy with Amanda Liew Hill at First Day
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In the latest episode of The Search Economy, David talks with Amanda Liew Hill, Director of Ecommerce & Lifecycle for First Day. Amanda shares how she thinks about helping her DTC brand stand out, get attention, and create new customers. Today's conversation is about tactics, mentality, and philosophies for getting found by your next customer. Subs…
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#327 - How Good Girl Snacks Captured Gen Z’s Heart (and Stomach) with Hot Girl Pickles
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Leah Marcus and Yasaman Bakhtiar are the co-founders of Good Girl Snacks, a company that has made a name for itself in the snack industry with a focus on creating modern, female-oriented branding, particularly with their product "Hot Girl Pickles." Leah and Yasaman launched their brand by leveraging social media, especially TikTok, identifying a ga…
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The Candiani Code—Leadership with Vision and Purpose
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Join Shelley as she talks with Silvia Candiani, Global Vice President, Telco & Media Industries at Microsoft. Listen in as Silvia talks about her journey from Vodafone to Microsoft Italia and the lessons learned along the way. As well as the importance of vision and purpose in leadership and how she’s bringing to life her mission to utilize technol…
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The Key to Retailer-Supplier Collaboration with Peter Smith
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What if all companies worked toward creating a transparent, efficient, and ethical supply chain landscape? In this episode, we welcome Peter Smith, a seasoned executive with a rich background working for major companies such as Carters, Party City, and VF Corporation. Joined by our hosts Logan Ensign and Joel Beal, we're diving deep into the evolvi…
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The Roles of Social Media and SEO in The Search Economy
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the roles of both SEO and Social Media in getting your next customer's attention. They discuss the intent of each discipline and why it's important to understand how each discipline can impact the types of conversations that are happening about your brand. Subscribe to The …
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#326 - Disruptive Sips: Building Iconic Beverage Brands from Scratch with Christopher Hunter
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Christopher Hunter is a seasoned entrepreneur best known for creating Four Loko, a caffeinated alcoholic beverage that caused a stir across college campuses and beyond. Currently, he serves as the CEO of Koia, a leading plant-based protein drink company that has achieved over $100 million in annual retail sales nationwide. In this episode of DTC Po…
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Using Data to Better Inform How To Find Your Next Customer with Stephanie Fornaro of Hello, Nanny!
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In the latest episode of The Search Economy, David talks with Stephanie Fornaro, Owner of Hello, Nanny! about how she uses data to better inform how to find her next customer. She covers why she built the Hello, Nanny!, how she thinks about content, and why creating great experiences can lead to growth. Subscribe to The Search Economy Newsletter fo…
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#325 - The Art of Modern Retail: Kellen Roland on Strategy, AI, and Mentorship
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Kellen Roland served as first CEO of JOOPITER alongside Pharrel Williams and VP of Sales of Herschel Supply Co, and brings 18+ years of expertise in the luxury and consumer sectors. He has a triple role as a founder, investor, and strategic advisor. He fosters business growth through insightful leadership and AI integration, invests in promising bu…
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Using Data to Better Inform How To Find Your Next Customer with Jonathan Rivera of Superior Attic
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 Jonathan Rivera of Superior Attic talks about how he thinks about using data to find his next customer. He shares his process, strategy, and how he allocates budget to making sure his business stands out above the rest in the space he's in. Subscribe to The Search Economy Newsletter for the companion piec…
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From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand
49:18
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Loren Castle is an entrepreneur and the founder of Sweet Loren's, a brand specializing in ready-to-bake cookie dough that is plant-based, gluten-free, nut-free, and non-GMO. After being diagnosed with Hodgkin lymphoma at the age of 22, Loren Castle was motivated to create a line of sweets that aligned with her own desire for healthier, less process…
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Easy Ways to Use POS Data to Sell More and Avoid Inventory Problems with Alloy.ai's Manfred Reiche
31:58
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What comes to mind when you hear the words ‘sales data’? Alloy.ai’s resident expert on all things related to retail data, Manfred Reiche, says there’s a whole realm of information you’re likely missing out on when it comes to the sales data bucket. In this episode, we delve into the intricacies of point-of-sale data and its transformative impact on…
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In the latest episode of 𝐓𝐡𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐜𝐨𝐧𝐨𝐦𝐲 podcast Brett and David discuss the impact of people over technology when it comes to SEO. They discuss how you decide what SEO work needs to be done by technology and what needs to be done by people. They share where business owners, operators, and marketers get it wrong and examples of brands doing it r…
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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine
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Emmett Shine is the creative genius behind Pattern, taking the lead in shaping the narratives and aesthetics of its seven brands. He also co-founded a creative agency, Gin Lane, and oversaw its evolution in parallel with the burgeoning startup ecosystem that came to define New York's landscape. In this episode, Emmett discusses Pattern Brands' appr…
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Hokas, Podcasts, Face Rollers, & Buying Knock-offs. w/ Stef and Lauren
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In this episode Stef and Lauren sit down for a chat about their brand faves (bc what else do they talk about?) to wrap up season 4. Yep, the gals are taking a summer vacation and they'll be back in a few weeks with season 5 of Allowlist. If you want to keep up with them follow along on LinkedIn. AND huge thank you to our season 4 sponsors Pinch and…
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The Potential & Pitfalls of AI in the Consumer Goods Industry with Lasse Holmstedt
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AI in supply chains isn't just about crunching data—it's about creating bridges between complex info and everyday decision-making. In this episode, Lasse Holmstedt, VP of Engineering at Alloy.ai, joins us to discuss the dynamic role of generative AI and large language models within the consumer goods sector. Throughout the conversation, we delve no…
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#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant
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Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape. Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on t…
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De Soi: Katy Perry's Non-Alc Sparkling Apéritifs
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In this episode, Stef and Lauren sit down with Scout Brisson, the CEO of De Soi, an award-winning line of sparkling non-alcoholic apéritifs co-founded by Katy Perry and Morgan McLachlan. We get into: How Scout went from Pre-Med at MIT, to Management Consulting, to M13, to co-founding Deux, to becoming CEO of De Soi Scout’s predictions about the fut…
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Welcome to the first episode of The Search Economy podcast. In this episode David Riggs, Founder and CEO at Pneuma and Brett McGrath, VP of Marketing at Pneuma define what The Search Economy means. They give their reasons for starting the show and what's possible when businesses start showing up in ways that are consistent with how their next custo…
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#321 - How Mila Nailed Success: The 20 Million Dumplings Club
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Jennifer Liao’s journey with MìLà is nothing short of remarkable. From a grassroots project where they collected orders through Google Forms, it evolved into a successful venture that raised $21.5 million in its second round of funding. This episode doesn't just serve up the story behind MìLà’s signature frozen soup dumplings; it provides a feast o…
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Dotti: The Cleaning Essentials Your Home Deserves w/ Amanda Riva & Rachel Garbutt
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In this episode, Stef sits down with Amanda and Rachel, co-founders of Dotti. Dottti is reimagining everyday cleaning tools. Dotti is your lasting cleaning companion made of antibacterial, durable materials like silicone. The cleaning essentials that deserve a place in your home are stunning, and we are neat freaks, so it's a match made in heaven. …
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#320 - Sipping Success: How Andrew Huberman Is Crafting a Healthier Caffeine Fix with Nicolas Beaupré
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In this episode of DTC Pod, Nicolas Beaupré illuminates the strategies that propelled Mateina's growth in the North American market, where the lure of yerba mate was still largely undiscovered. He emphasizes the crucial role of grassroots efforts like word-of-mouth endorsements and community events in building a loyal customer base. Nicolas shares…
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Upbeing: The App That Can Tell You Why You're in a Bad Mood. w/ Sam Daviau
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Lauren sits down with Sam Daviau, the co-founder of UpBeing. UpBeing is an application that helps you discover what impacts your well-being and creates emotional visibility with the people in your life without any meticulous journaling or tracking. We get into: Why the social dynamics of wellbeing are crucial, as people often see issues in others m…
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The Mindset and Tactics that Drive Growth for Consumer Brand Startups with Ember's Zach Horton
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In this episode, we’re joined by Zach Horton, Senior Director of Logistics and Supply & Demand Planning at Ember Technologies, Inc. From handling Ember's exponential growth to integrating cutting-edge technology into the heart of their supply chain, Zach shares invaluable insights on the role of AI, the essence of culture, and the art of innovative…
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#319 - From Building a 9-Figure Menswear Brand to Redefining Baby Monitors
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In our conversation with Kevin Lavelle, he shares his ingenious approach to building his company, Mizzen+Main, into a fashion industry success. Initially, Kevin recalls the brute force marketing efforts that shaped the early days of the brand, from going door to door to attending events to get the product in people's hands. As their digital marketi…
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Blade: Commute by Helicopter for the Price of Your Uber w/ Roisin Branch
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Stef and Lauren sit down with Roisin Branch, CMO of Blade, a rapidly growing air mobility platform that lets you commute by helicopter around cities, jetting to and from popular destinations for (in some cases) less than the cost of your Uber fare. Hate the traffic between Manhattan <> JFK/Newark? No stress, Blade can get you from A to B in 5 minut…
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#318 - The CMO Behind Feastables Reveals How to Build Viral Brands
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Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape. In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This st…
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Our latest CPG Obsessions w/ Stef and Lauren
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In this episode, Stef and Lauren sit down for a catch-up. They discuss all the latest consumer products they're obsessing over and what's to come on the next episodes of Allowlist.By Allowlist
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#317 - Unleash the Power of Amazon SEO: Outrank & Outsell the Competition with Mina Elias
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Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market. He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertisi…
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Sound Advice: Next Gen Financial Advice w/ David Lyon
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in this episode, Stef and Lauren sit down with David Lyon, co-founder of Sound Advice. Sound Advice is a subscription-based mobile app designed for a new generation of wealth-builders, offering trusted, personalized financial advice designed for those who have been left behind by traditional financial institutions and their high-priced products, he…
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Why timing can make or break your brand's Easter sales
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Easter 2024 hopped in early this year, and as a result sales expectations were muted. The Alloy.ai team, Joel and Logan, discuss the commercial and consumer-behavior dynamics at play during holidays like easter, and what they mean for consumer brands. In this episode we discuss: How narrow buying windows impact consumer brands replenishment efforts…
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Ex Butcherbox Exec Is Solving The Perishable Goods Fiasco with Juan Meisel
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Juan Meisel is the Founder and CEO at Grip Shipping, a pioneering Direct-to-Consumer eCommerce for perishable products. After serving as the Head of Logistics of Buterbox, he launched Grip wh…
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ElectroBrew: The First Electrolyte Infused Coffee w/ Tim Anders
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In this epsisode, Lauren and Stef sit down with Tim Anders, Founder of ElectroBrew. Electrolyte-infused coffee. If you’re the kind of person who says I love coffee, I just wish I didn’t get so dehydrated when I drink it, then you are going to love this coffee and love this conversation. ElectroBrew’s mission is to offer coffee without compromising …
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The 100M+ Impression Strategy with Influencer Seeding feat. Josh Durham of Aligned Growth
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Episode brought to you by More Staffing Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Josh Durham is the founder of Aligned Growth, an influencer management agency that helps established 7 & 8 figure DTC brands scale and optimized influencer programs. On this episode of DTC Po…
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Homecourt: Turning Home-care into Self-care w/ Sarah Jahnke
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In this episode, Stef and Lauren sit down with Sarah Jahnke, co-founder of Homecourt. Co-founded by Courteney Cox, Homecourt is a category-defining D2C CPG brand on a mission to inspire transformation from house to home. Homecourt infuses luxury into the every day, approaching cleaning and home care from a distinctly beauty-industry perspective. Sa…
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#314 - Scaling Growth In Beauty with ILIA Beauty VP of Digital & Ecommerce, Cherene Aubert
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Cherene Aubert is the VP of Digital and E-commerce at ILIA Beauty, a skincare-powered makeup brand which has taken the beauty industry by storm as it's quickly scaled past 100M in revenue. In this episode, we sit down with Cherene to discuss some of the most successful strategies that the most successful brands use to grow. Episode brought to you b…
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Opal: Jewelry that Keeps You Safe w/ Jen Chiang
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In this episode, Stef and Lauren sit down with Jen Chiang, co-founder of Opal. Opal is a thoughtfully designed smart ring that provides extra safety and security. Opal’s core belief is that no matter your background, gender, race, religion, or ethnicity, safety is a fundamental human right. They aim to provide extra comfort for you to move through …
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How to Grow Your Sales at Walmart with Bill Sinacore, VP of National Accounts at PlayMonster
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Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog. In this episode you'll learn: What Walmart buyers really care about Tactics to get your product on the shelf and to…
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#313 - Designing Renowned Experiences: From Startups to Style Icons with Allegra Poschmann
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Allegra Poschmann is the CEO & Design Director at Pact, a design led, development driven studio that creates digital experiences. In this episode, Allegra shares her journey of substantial growth in the design industry and the compelling success of the nap dress. Listen as we explore the unique approaches to customer engagement and personalized bra…
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Career Moves, Brand Favorites, & Mom Life: A Catch-up w/ Lauren and Stef
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In this conversation, Lauren and Stef sit down for a quick catch-up. Lauren shares a big career update (hint: new job) and Stef provides an update on life as a mom and all the new brands she’s loving. Lauren and Stef also discuss various topics related to hair loss, hair care, red light masks, wedding planning, lifestyle brands, fashion, and upcomi…
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#312 - Dad Gang Decoded: Building a Fatherhood Community One Hat at a Time With Bart Szaniewski
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Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a p…
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ShopAri: Personalized Fashion at Your Fingertips w/ Lior Cole
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In this episode, Stef and Lauren sit down with Lior Cole. Lior Cole is a worldwide IMG Model who studied CS at Cornell University before dropping out to build ARI: an AI personal shopper set to revolutionize fashion. Lior discusses the consumer trend that drove her to build his company and disrupt the online shopping experience. She highlights the …
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#311 - AI in Style: Transforming How We Discover and Buy Fashion - Sam Rattner, CEO of Showroom
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Sam Rattner is the CEO and Co-Founder at Showroom, a vertical-specific search engine for fashion. Leveraging AI, it crawls brands big and small and hosts their inventory, amounting to millions of pieces. Previously Sam founded Vigtory, a sports betting company which he sold to Fubo for $40 Million at age 23. In this episode, Sam Rattner joins us to…
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Exponent: Why Your Skincare Routine Needs a Refresh w/ Liz Whitman
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In this episode, Lauren and Stef sit down with Liz Whitman, founder of Exponent Beauty, former President and CMO of The Red Door by Elizabeth Arden, and investment partner at XFactor Ventures. Liz recounts the inception of Exponent Beauty, sparked by an epiphany about the superior efficacy of freshly mixed skincare ingredients by estheticians, lead…
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