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Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebo ...
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In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I…
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In today's episode, you'll learn about setting realistic expectations when it comes to your PR efforts. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for more than two years now and they make my monthly bookkeeping AND yearly tax filing so easy. Get a professional…
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In today's episode, you'll learn about the role that affiliate marketing plays in PR and Publicity at the current time. Here's a link to the article on "How to start an affiliate program for your e-commerce store" === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I have been using them for …
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In today's episode, you'll learn what products to pitch to National, Local and Regional magazines this month. If you have an ecommerce brand, make sure to subscribe to the podcast so you can get the latest PR tips and publicity strategies. === Are you currently looking for a bookkeeping solution for your business? If so, I highly recommend Bench. I…
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Welcome back to another season of The Launch Grow Joy Show. This season, you'll hear about Holiday gift guides, how to pitch your products to the media, as well as some new developments in the PR world. Make sure to subscribe so you don't miss an episode! === Are you currently looking for a bookkeeping solution for your business? If so, I highly re…
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October might seem like an unlikely time to think about Spring, but did you know that magazine editors start looking for products for their March issues in October? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds easy enough, doe…
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September might seem like an unlikely time to think about Valentine's Day, but did you know that magazine editors start looking for products for their February issues in September? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! Sounds …
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Do you want to get your products in magazines’ holiday gift guides? I know it may seem a little early to think about your products as a holiday gift, but June, July, and August are the months when most national magazines plan their holiday gift guides. You’ll want your products to be a part of these holiday gift guides because it can mean a lot of …
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July might seem like an unlikely time to think about the upcoming December holidays, but did you know that magazine editors start looking for products for their December issues in July? By now, you probably have heard me say that your success with publicity depends on this ONE thing: SENDING THE RIGHT PITCH TO THE RIGHT PERSON AT THE RIGHT TIME! So…
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Hello friends, welcome back to the podcast. I took a looooong break from the podcast, but I am back and I wanted to record a quick intro to let you know what you can expect from the podcast moving forward. Make sure to subscribe to the podcast and also to the Launch Grow Joy email list so you'll be the first to know when a new episode launches. htt…
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Did you know that almost 80% of online shopping carts are abandoned at checkout? I know that sounds REALLY high, but if you don't believe me, check out this latest statistic on shopping cart abandonment from Listrak. Is your online store a part of the statistics, too? When was the last time you checked your store's shopping cart abandonment rate? D…
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Are you an Etsy seller and want to expand your email list, but didn’t know how? Are you doing well in marketing your business, but struggling to grow your following? Then this episode is perfect for you. Michele Gallagher, previous owner of an Etsy shop and owner of My Craft Assistant, is here to tell you how to grow your email list as an Etsy sell…
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Do you really need an email list or is that just for online marketing businesses? Every business in every industry benefits from having people to email, and here to tell us why is Sarah Shuda of Open Merit. With Open Merit Sarah runs a successful email services company creating custom campaigns for people and businesses in a variety of industries. …
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Have you ever wondered what it would take to be an entrepreneur, a brand ambassador, and have your own product to market? And to get celebrities to love and endorse your brand? It’s no small feat, but fashion/beauty entrepreneur Ariana Pierce has been doing it since before she finished college. One of Ariana’s business ventures was creating a nail …
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Is there more you could be doing to increase your sales this holiday season? Even if the holiday season isn't your peak time of year there are still ways to offer more for your clients and grow your holiday sales. Robin Kramer of Flourish & Thrive Academy for jewelry designers and jewelry business owners joins us to talk about this very subject. Wi…
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Have you considered hiring a field team to promote your brand? Our guest for today's show, Nadia Leonelli of Element Snacks, says it's not just for the big companies. In fact she has used the field team strategy in the early stages of her business to get her products into stores nationwide. Nadia has created healthy yet yummy and satisfying snack o…
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We’ve all seen sponsored posts on blogs, but where do you start if you want to build a relationship with a blogger and promote your online store with bloggers? Andy Hayes, owner and founder of PlumDeluxe.com joins us to share how to do so and his firsthand account of the success a relationship like that can bring. Plum Deluxe is an organic, fair-tr…
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Have you ever wondered how the subscription service business model works - and if it could work in your business? Reggie Milligan of Mantry.com has created a thriving business with Mantry, a small-batch and artisan delivery service designed for men. Reggie was inspired by the influx of artisan and small-batch foods being created across America. Man…
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What exactly is a Twirly Girl? Cynthia Jamin knows and she's here to tell us! Being a “twirly girl” is an appealing persona to a little girl, and Cynthia has made it a reality. With her Twirly Girl business she creates fun and exciting clothing for young girls. Her business began with her two beautiful daughters. She found her girls wanted to dress…
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Have you ever wondered what it takes to be a top seller on Amazon? Then today’s episode of Launch Grow Joy has your answer. Pilar Newman shares how she began an Amazon-based business as well as her insights on finding a niche, researching trending items, and getting your product in front of the right audience. Pilar got her start in e-commerce one …
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Have you ever wondered what the mindset of successful entrepreneurs is and what separates successful entrepreneurs from not-so-successful ones? In today's episode of The Launch Grow Joy show, Lee Milteer, an internationally acclaimed author, speaker and entrepreneur, talks about what mindset shifts you need to make for success. For full show notes,…
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If you've been a listener and subscriber for a while (THANK YOU!) you've come to count on the regular weekly episodes. Unfortunately, a few things came up in the last few weeks and I haven't had much time to create new episodes. In today's episode, you'll hear about the future of the Launch Grow Joy show and how it impacts you, as well as some exci…
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Have you ever wanted a mentor? The process of finding a mentor to help you and your company grow can be daunting and scary. Geoff Woods is the host of podcast Mentee and has been documenting his journey of being an employee to becoming an entrepreneur. On today’s episode of Launch Grow Joy Geoff and I discuss how he’s formed close relationships wit…
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Wondering what it takes to build a business from scratch to millions in annual revenue and more than 200 employees? If so, you're going to love Susan Axelrod' story. It was her passion for food and her intuitive sense of the marketplace that inspired Susan Axelrod to introduce quiche to a world unfamiliar with its rich textures and elegant flavors.…
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If you want to grow your business and haven’t yet considered the direct sales model, you should! Our guest for today’s episode, Jerry Salerno, is here to share with us the story of Discovery Toys and the benefits of the direct sales business model. Jerry is CEO of Discovery Toys, a company that specializes in educational toys and learning products …
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Do you want more traffic to your ecommerce site? Do you want to create a more engaged community of fans and customers that will rave about your products? Do you want to get more sales from your online store? If so, you need a blog! In today's episode of The Launch Grow Joy show, you'll discover five reasons why your ecommerce business needs a blog …
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If you want to get more buzz for your brand and products, it's time to think outside traditional media and consider being a guest on some popular podcasts! Podcasts have grown in popularity over the last few years and they are definitely making a comeback. In fact, a recent article in The Washington Post states that subscriptions to podcasts on iTu…
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When it comes to publicity, TIMING is everything. Magazine editors work far in advance of the issue publication date (this is also known as lead time) with extremely tight deadlines. The trick to getting publicity is knowing WHO to contact and WHEN to contact them. In today's episode, you'll learn about lead times for national, local & trade magazi…
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Did you invest in more inventory than you were able to sell? If so, here are five creative ways to get rid of extra inventory. When I first launched my t-shirt line I was very cautious about how much inventory I invested in because I was afraid that I might not be able to sell it all at the end of the season, so I only purchased what I thought I co…
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There are lots of ways to sell your products online. You can use Craigslist, Etsy, Ebay, Amazon, SmugMug, and similar ecommerce platforms. Or, you can create your own online store, which we recommend. In this podcast, we will show you why you need your own store and how to choose the right ecommerce platform for your business. Before we start compa…
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Are you thinking of joining the Marie Forleo B-school program, but are wondering if it’s the right fit for you because you have a product-based business (whether it’s jewelry, apparel, food, home decor, baby products, beauty products, eco products and more)? In today's interview, you'll get to hear what Marie is up to, how she got to where she is, …
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If you've been struggling with pricing your products - whether your products are handmade or manufactured in a factory - today's episode is for you! This episode is especially geared towards Etsy sellers who often try to compete on price and underprice their products! I'll share with you the exact formula I've been using for the past 8 years to pri…
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Affiliate marketing is a great way to get more traffic to your e-commerce site, but it's not as easy as recruiting affiliates and having them put up banners for your products or ecommerce store on their website. There's so much more that goes into affiliate marketing and, having been on both sides of it as a merchant AND as an affiliate, I wanted t…
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Have you noticed that your Facebook reach is A LOT lower than it has ever been? Unfortunately, if you want want to get in front of your existing fans (and connect with some new ones), you might want to consider investing in Facebook ads. Some people refer to this as "pay to play" and I've seen it in my business as well. That's why I've invited Face…
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Wow, it's been an amazing year! In this podcast episode of the year, I share three things I learned in 2014 and what's ahead for 2015. For show notes, please visit www.launchgrowjoy.com/030 --- Send in a voice message: https://podcasters.spotify.com/pod/show/launchgrowjoy/messageSupport this podcast: https://podcasters.spotify.com/pod/show/launchgr…
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Do you have an online store and are looking for more traffic and sales? If so, today's interview with Steve Chou of MyWifeQuitHerJob.com and BumblebeeLinens.com, you'll get to hear how Steve and his wife managed to net over $100,000 in revenues with their online store within their first year in business. Steve and I also talk about managing and pre…
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Seeing your products featured on the pages of a top magazine can be exhilarating! But, along with that exhilaration can come a bit of worry - what if you don't have enough product in stock to meet the demand in sales? Or, worse, what if no one visits your website or buys your products as a result of that mention? Believe it or not, both cases can b…
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Do you often get requests for FREE products from bloggers, the media, stores or other people who are interested in "trying" out your brand? And do you know when to say YES or NO to a free product request? If not, listen to today's episode as I answer today's question from Joy: Question: Hi Andreea, Love your site!! Recently I have been contacted by…
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What if you did everything your soul told you to do - in your business or in your personal life - for one year? Today's guest, Tracee Sioux, did just that! In today's episode, Tracee and I talk about the "soulconomy," what it means to say YES to everything your soul tells you to do and the difference between successful entrepreneurs and those who a…
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Have you considered licensing your products but are not sure if it makes sense for you? Or you're not sure where to start? In today's interview, Jim DeBetta, who has helped thousands of entrepreneurs and inventors get their products into big box retailers, shares with you some great tips and strategies for licensing your products. For full show not…
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If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 5 of this five-part podcast series, you'll learn about importance of having an opt-in on your website and how you can use it to grow your email list. Visit http://www.launchgrowjoy.com/yourwebsite to ask me…
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If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 4 of this five-part podcast series, you'll learn about the importance of SOCIAL PROOF on your website Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or view the other e…
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If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 3 of this five-part podcast series, you'll learn about the elements that should go on your FAQ/Customer Service page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or …
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If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 2 of this five-part podcast series, you'll learn about the elements that should go on your PRODUCT page, including your product photos and descriptions. Visit http://www.launchgrowjoy.com/yourwebsite to ask…
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If you have an online store, this series is for you! Wondering what it takes to convert more of your online store visitors into buyers? In Part 1 of this five-part podcast series, you'll learn about the elements that should go on your HOME page and ABOUT page. Visit http://www.launchgrowjoy.com/yourwebsite to ask me a question, leave a comment or v…
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Does your business have a mission to make a difference and give back? In today's episode of The Launch Grow Joy show I talk with Todd Grinnell of This Bar Saves Lives, a company that's making a a HUGE difference - for every bar you buy, they give a packet of food to a child in need. In a little over a year they have donated over 300,000 packets of …
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As an entrepreneur, when you hear the word SALES, what's the first thing that comes to mind? I know, for me, I feel uneasy and I feel like I am manipulating someone to buy something that they don't need. Do you feel the same way? You're not alone! In today's podcast I talk about a slight mind-shift that you can make in your business that will make …
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Do you often feel alone in your product-based business? Do you feel like your journey as an entrepreneur might be "easier" if you sold info products or if you taught other people how to start a business rather than selling apparel, jewelry, art, home decor, food, baby & kids products or any other type of consumer products? Do you feel like you coul…
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Have you thought about collaborating with another entrepreneur, designer or artist for your business? In today's episode, find out how to find the right collaboration partner and how to set up your collaboration for success. For full show notes, please visit www.launchgrowjoy.com/016 --- Send in a voice message: https://podcasters.spotify.com/pod/s…
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How to get your products in O, The Oprah magazine and more publicity tips with Susan Harrow of PR Secrets. Have you ever wondered what it takes to get your products featured in the pages of O, The Oprah Magazine? If so, today's episode, which is a recording from our first ever Virtual Publicity Summit, Susan talks about the different sections that …
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