Andrewsculthorpe public [search 0]
×
Join millions of Player FM users today to get news and insights whenever you like, even when you're offline. Podcast smarter with the free podcast app that refuses to compromise. Let's play!
Join the world's best podcast app to manage your favorite shows online and play them offline on our Android and iOS apps. It's free and easy!
More
show episodes
 
Insights into the world of school marketing and communications, presented by Brad Entwistle, Andrew Sculthorpe, and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
 
Insights into the world of school marketing and communications, presented by Brad Entwistle, Andrew Sculthorpe, and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
 
Loading …
show series
 
In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the ...…
 
In this episode, Charlie, Rita and Jose talk about Facebook’s decision to hide ‘likes’ and the science and reasoning behind it. In the Deep Dive segment, the hosts discuss TikTok and what school marketers need to know about this growing platform. The Question of the Week focuses on the difference between search volume and search traffic. In the ...…
 
In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, ...…
 
In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, ...…
 
In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversati ...…
 
In this episode, Charlie, Rita and Jose talk about R U OK? Day and the role school marketers play in promoting mental health conversations in schools. In the Deep Dive segment, the hosts discuss effective use of shopalites and shopalives, and how to generate and execute creative ideas. In the Rants and Raves segment, the group have a conversati ...…
 
In this episode, Charlie and Rita are joined by imageseven’s multimedia specialist, Jose, as they talk about the 2019 Brilliance Awards, coordinated by InspirED School Marketers, and the qualities they’re looking for in this year’s submissions. In the Deep Dive segment, the group discuss how school marketers can create their own enewsletter and ...…
 
In this episode, Charlie and Rita are joined by imageseven’s multimedia specialist, Jose, as they talk about the 2019 Brilliance Awards, coordinated by InspirED School Marketers, and the qualities they’re looking for in this year’s submissions. In the Deep Dive segment, the group discuss how school marketers can create their own enewsletter and ...…
 
In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketi ...…
 
In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketi ...…
 
In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changi ...…
 
In this episode, Charlie and Rita talk about Facebook transparency tools and what this means for schools. In the Deep Dive, Charlie is joined by Brad Entwistle and Greg and Anthony Campitelli from Enquiry Tracker to discuss how schools can improve their lead nurturing. And in the Rants and Raves segment, Charlie and Rita discuss how fast-changi ...…
 
In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the ...…
 
In this episode, Charlie and Rita are joined by Clare Ravasini from the imageseven team. Charlie and Rita discuss the news that Instagram is hiding likes and how this will affect school marketers. In the Deep Dive segment, they discuss leveraging and marketing your school’s extracurricular strengths to attract enrolments. In the Question of the ...…
 
In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to attract enrolments. The Question of the Week focuses on the pros and cons of YouTube and IGTV. In the Rants and Raves segment, ...…
 
In this episode, Charlie and Rita talk about the rise of AI-generated content and the way it might impact schools. In the Deep Dive segment, they discuss the different ways schools can leverage their musical offering to attract enrolments. The Question of the Week focuses on the pros and cons of YouTube and IGTV. In the Rants and Raves segment, ...…
 
In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school mar ...…
 
In this episode, Charlie is joined by co-founding host Andrew Sculthorpe, as they discuss the Drum Design Awards 2019 and Carlsberg’s award-winning brand refresh. In the Deep Dive segment, they have a conversation about how school marketers can better communicate their school’s sport offerings. The Question of the Week focuses on why school mar ...…
 
In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The ...…
 
In this episode, Charlie and Rita are joined by former SMC host Andrew Sculthorpe, as he announces the launch of the School Marketing Journal (SMJ). In The Deep Dive segment, Charlie and Rita are joined in the studio by Josh Krueger from PivotUs to discuss programmatic advertising, its pros and cons and why schools should consider its use. The ...…
 
In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Princi ...…
 
In this episode, Charlie, Rita and Jiggles share their thoughts on the top ten Google Ads announcements from Google Marketing Live. In the Deep Dive segment, they talk about the role of radio in school marketing, and how schools can maximise this platform. The Question of the Week takes a look at how a school marketer can encourage their Princi ...…
 
Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing ...…
 
Charlie, Rita and Jiggles discuss the news that Instagram will soon begin hiding the number of likes on posts and other announcements made at Facebook’s F8 developer conference. In the Deep Dive segment, they talk about the changing role of print and how your school can utilise the press in the future. The Question of the Week looks at choosing ...…
 
Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping yo ...…
 
Charlie, Rita and Jiggles discuss the dramatic exit from social media by cosmetics giant, Lush, and how this impacts schools. In the Deep Dive segment, they talk about creating the perfect prospectus. The Question of the Week looks at LinkedIn and how it can be used by your school. In the Rants and Raves segment, the hosts talk about keeping yo ...…
 
Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment ...…
 
Charlie and Jiggles welcome Rita back to the microphone. In Making News, the trio discuss content/inbound marketing and if it is all it claims to be. In the Deep Dive segment, they analyse inbound marketing and how to do it well. The Question of the Week looks at what the top distractions are for school marketers. In the Rants and Raves segment ...…
 
Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is abo ...…
 
Charlie and Jiggles welcome Kristian Lawrence, imageseven Marketing Technologist, to the podcast. In Making News, the three hosts talk about the huge growth in online ad spend and why it doesn’t seem to be slowing down. In the Deep Dive segment, they discuss the set-up, content and maintenance of school websites. The Question of the Week is abo ...…
 
Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to ...…
 
Charlie and Rita welcome John ‘Jiggles’ Igglesden as one of the latest SMC hosts. In Making News, the three hosts talk about Facebook’s 14 hour outage across different social media and messaging platforms and how this can affect school marketing. In the Deep Dive segment, they discuss best marketing practices for Open Days, from advertising to ...…
 
Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the W ...…
 
Charlie introduces a new show format in this SMC episode. In Making News, the hosts talk about ‘Instagram teachers’, primary school teachers who also serve as Instagram influencers. In the Deep Dive segment, they discuss Google and Facebook paid digital advertising and compare their effectiveness as school marketing tools. The Question of the W ...…
 
In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. I ...…
 
In celebration of SMC’s landmark 150th episode, Charlie interviews previous SMC hosts, Brad and Scully. They reflect on the early podcast episodes, the lessons they learned along the way, and the school marketing trends they witnessed develop and grow. Charlie, Tess and Rita then answer several SMC-related questions sent by podcast listeners. I ...…
 
Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media is the preferred news source in the US. This week’s school marketing example: ten important SEO strategie ...…
 
Charlie, Rita and Tess discuss the importance of setting up social media policies in schools. In addition, they talk about Facebook’s plan to integrate Instagram to a single platform and how it can affect Instagram’s brand; and social media is the preferred news source in the US. This week’s school marketing example: ten important SEO strategie ...…
 
Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school ...…
 
Charlie, Rita and Tess take up the reins and present the first SMC episode for 2019. They begin with a recap of the trends that school marketers must pay attention to this year. Charlie then interviews former SMC host, Scully, about the School Marketing Journal (SMJ), an upcoming magazine and podcast series for school heads. This week’s school ...…
 
Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the ...…
 
Brad and Scully discuss the five marketing trends to pay attention to in 2019. In addition, they talk about three books which they recommend to read during the holiday break. Brad and Scully interview imageseven Account Manager, Charlie Maughan, regarding what’s in store for SMC in 2019. They conclude the episode with an invitation to join the ...…
 
Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal ...…
 
Brad and Scully discuss how stirring emotions and physiological response to stimuli can drive your audience to share your content. In addition, they talk about the value of A/B testing; and three key challenges that school marketers must address. This week’s school marketing example: Video Creators CEO, Tim Schmoyer advises how to build a loyal ...…
 
Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing ...…
 
Brad and Scully discuss content for effective event marketing. In addition, they examine the latest report on Australia’s digital habits; and how to create lifetime customers that are brand loyal. Brad and Scully interview imageseven Account Executive, John ‘Jiggles’ Igglesden, on television advertising for schools. This week’s school marketing ...…
 
Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar releases an excellent boarding ...…
 
Brad and Scully discuss why podcast marketing is a great option for schools. In addition, they examine the challenges of having key audiences in non-advertiser supported channels, and why perspective-taking doesn’t always help you understand what others want. This week’s school marketing example: Guildford Grammar releases an excellent boarding ...…
 
Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimi ...…
 
Brad and Scully discuss Cindy Gallop’s six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimi ...…
 
Google login Twitter login Classic login