Andy Marrone public
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The Future of Branded Content Marketing and PR, is all about the latest in trends in content marketing & public relations. The tips and techniques that modern marketers are using to reach their targetted customers. How to do it, when to do it & how to measure it!
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Public Relations is an increasingly difficult subject in a fragile world. Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. This is most often seen in the acknowledgment of PR’s pu…
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As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence. Humans are hardwired to respod to stories and story …
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Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more …
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