John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction i ...
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Just Brave It: From High School Dropout to VP of Sales with Amy Druhot-127
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Join us as Amy Druhot, VP of Sales at Eastwood Homes, shares her remarkable journey from high school dropout and house cleaner to industry leadership. Learn how she transformed perceived weaknesses into strengths, discovered the power of authenticity in sales, and why she believes in 'braving it' rather than 'faking it.' Amy discusses her new book …
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Transforming Construction with AI-Powered ERP: A Conversation with Merlin AI's Founder-126
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Sneha Kumari, founder of Merlin AI, discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI-powered insigh…
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Digital Transformation in Home Building: Insights from Industry Expert Melissa Morman
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In this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing …
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From Client to VP: Beth Byrd Joins Anewgo's Leadership Team-124
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In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into Beth’s plans for…
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Maximizing New Home Lead Generation: Insights from Realtor.com's Don Turner-123
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In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and techn…
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The Invisible Revolution: AI's Quiet Takeover of Home Building-122
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Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew abo…
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Enhancing Homebuyer Experience with Foundation: Insights from Derek Schairer and Luke Groesbeck-121
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools…
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The Visionaries Behind AI in Home Building: A Conversation with John Lee and Will Zhang-120
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In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneur…
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Illuminating Innovation: Wireless Lighting Solutions for Modern Homes-119
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Host Anya Chrisanthon sits down with Sean Vo, National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lig…
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CaniBuild: Transforming Home Construction with AI and Technology-118
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Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro, founder and CEO of CaniBuild, to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions …
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From Problem to Solution: Building ZenHammer with Edwin Williams-117
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In this episode, host Anya Chrisanthon interviews Edwin Williams, founder and CEO of ZenHammer. Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication plat…
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Uncomplicated Sales: Delivering Exceptional Customer Experience in Home Building-116
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David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buye…
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Harnessing the Power of AI to Transform the Home Building Industry-115
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In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and…
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Farewell to Sara Williams: Celebrating Her Impact and Journey at Anewgo-114
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In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving…
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Unraveling the Mystery of Online Home Buyer Behavior: Insights from the 4th Annual Mystery Shop-113
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In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-qu…
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Carrie Deweese: Making a Difference in the Building Industry-112
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legi…
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Building a Successful Home Building Business: Lessons from Steph Reed-111
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In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representativ…
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Discovering the Power of Leadership and Networking in the Home Building Industry-110
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Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the u…
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Best of IBS Finalist Spotlight: JobTread's Game-Changing Construction Management Solution-109
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In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects.…
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Taking the AI New Home Shopping Journey-108
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Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing reco…
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The Future of Real Estate: AI, Data, and Innovation with Edgewise's Bobby Juncosa. Part 2-107
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In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise, we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, …
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Navigating the Future of Real Estate Technology with Bobby Juncosa of Edgewise-Part 1-106
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Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration …
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Engaging and Keeping 55+ Prospects Happy: Insights from Rob Krohn of Epcon Communities-105
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In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey. Key takeaways include: Understanding t…
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Creating Effective Sales Processes and Systems for Home Builders with Kimberly Mackey-104
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, sett…
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Unlocking the Potential of AI in Home Building: Insights from Ilan Buckman, Founder of RTB AI-103
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai, for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing …
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IBS 2024 Recap: AI, Sales Innovation, and Industry Insights-102
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Join Anya Chrisanthon as she sits down with Shari Morton and Ingrid Prince from Shared Drive to recap their experiences at IBS 2024 in Las Vegas. They discuss the emerging role of AI in homebuilding, new ideas and innovations in online sales, and key takeaways from educational sessions. Shari and Ingrid also share highlights from the show floor, Sa…
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The IBS Veteran's Playbook: How to Win at the International Builders' Show-101
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Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more adv…
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Smart Home Technology for Builders: What Buyers Want and How to Deliver It-100
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Michelle Chesnut, Director of Builder Services at Nice (formerly Nortek), joins us to discuss smart home technology and how builders can utilize it to meet buyer demands. We cover the most popular smart home features buyers are looking for, best practices for implementing tech in new construction homes, advice on budgeting and pricing for upgrades,…
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Stand Out and Brew Up Loyalty with Memorable Home Buyer Moments-099
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With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo, shares innovative strategies top builders employ – from memorable marketing moments to map…
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Anewgo Next-Gen Websites: The Future of Homebuilding Online-098
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Anewgo is developing revolutionary new homebuilder websites that are smart, interactive, and personalized. Our CEO John Lee reveals how Anewgo is future-proofing websites for the AI era. We dive into key features like seamless omnichannel experiences, private buyer portals, and data insights that will transform customer journeys. Sara Williams tack…
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Engaging the Empowered Homebuyer: Proven Strategies for Customer Connection-097
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Today's empowered homebuyers demand exceptional online experiences as well as human connection. How can builders and agents effectively engage modern shoppers across digital and in-person touchpoints? Join online sales expert Leah Kaiz Fellows for an engaging webinar on customer-first sales strategies. You'll get insider tips for nurturing leads, p…
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Solving the Housing Crisis with ADUs and Prefab Homes-096
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We're joined by Sean Roberts, CEO, and Jessica Brown, Head of Marketing from Villa Homes, California's leading ADU builder. They discuss the major housing supply issues today and how their prefab ADU model provides an innovative solution through faster, high-quality, and affordable housing. We explore common misconceptions about prefab homes, their…
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Closing More Deals with Self-Guided Home Tours-095
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Self-guided home tours are exploding in popularity among today's homebuyers. We explore how to capitalize on this trend with Barrett Davis, CEO of the self-tour platform NterNow. Learn how to promote tour-enabled model homes, create an immersive on-site experience, and motivate buyers to take action after touring. We also discuss best practices for…
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Closing Strong: Unveiling the Power of Uniqueness in Today's Market-094
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Elevate your sales game with Roland Nairnsey, Founder of New Home Sales Plus, and Anya Chrisanthon, Chief Communications Officer at Anewgo, in a webinar that explores the game-changing strategy of narrowing down to one-of-a-kind to supercharge your sales now. In the current challenging market, buyers often find reasons to delay decisions, throwing …
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Streamlining the Home Set-Up Process for Builders and Buyers with UtilityConnect-093
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Discover how Utility Connect partners with home builders to offer a complimentary concierge service assisting buyers with essential home setup needs like electricity, internet, and moving logistics. Learn how this value-add provides revenue opportunities for builders while saving buyers time, money, and hassle. To learn more please visit: https://w…
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Exploration of AI in the New Home Sales Industry: An In-depth Conversation with Anewgo
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In this latest episode, host Anya Chrisanthon and co-host John Lee, CEO of Anewgo, discuss the remarkable developments in AI and their implications for the new home sales industry. The conversation touches on the rapid growth of AI, changes in AI business models, the impact of AI on online home buying, and how AI can transform content marketing. Th…
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Elevating New Home Marketing: Virtual Tours and Flyover Strategies
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To watch this episode: https://anewgosell.com/show91 Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing imme…
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Highlights from the Housing Transformation/TecHome Builder Summit 2023-090
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This episode discusses the highlights and key takeaways from the Housing Transformation/Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions ar…
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Transforming Real Estate Transactions: Conveyo's Mission to Streamline UK Homebuying-089
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Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timel…
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Personalized Home Shopping: Anewgo's Move Into Interactive Websites-088
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John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home searc…
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Designing an Engaging Customer Experience with Beth Byrd of Beacon Homes-087
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In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throu…
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Engaging the Next Generation of Home Building Leaders-086
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NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow. Erin LeCorgne is the Business Development Manager for Converge Resources and …
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Demystifying the Mystery Shop process: Do you know what's REALLY going on in your sales office?-085
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Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox. We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and co…
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Marketing Single-Family Rentals: Attracting Today's Renter-084
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Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key web…
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Revamp & Rank: Innovative SEO Strategies with Carol Morgan-083
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In this stimulating episode of the Anewgo of New Home Sales Podcast, we're thrilled to welcome Carol Morgan of Denim Marketing. Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to nov…
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Evolution of Marketing Strategies with Fractional CMO Jennifer Cooper-082
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In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the…
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From Drafting to Reality: Unveiling the Power of Interactive Design-81
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🎙️ Join us in this insightful episode as Anewgo's Director of Sales, Sara Williams, engages in an enlightening conversation with Aidan Wollner from Away Digital. Together, they dive deep into the transformative world of interactive design that's reshaping the homebuilding landscape. Discover how interactive design isn't just a game-changer for home…
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How to Improve Your Sales Team with Secret Shopping-80
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In this podcast, we interview John Horwedel, VP of Impact Marketing, about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify ar…
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Secrets to Successful Realtor Engagement with Leah Turner-79
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In this episode, Leah Turner of Melinda Brody and Company joins host Anya Chrisanthon to discuss the importance of maintaining broker relationships and share best practices for engaging with realtors to generate consistent leads. As the Sales Coach & Trainer for Melinda Brody & Company, Leah Turner has worked with thousands of new home sales and re…
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Streamlining Construction Management: An Interview with the Co-Founders of BuilderPad-078
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In this episode, we dive into the world of construction management software with the dynamic co-founders of BuilderPad. Join us as we explore how BuilderPad revolutionizes project management for home builders, remodelers, and commercial contractors. Discover how this powerful platform simplifies the entire construction process, from start to finish…
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