The Apollo Book Summaries offers concise summaries of critical entrepreneurial and self-help books in under 10 minutes, plus free quizzes and activities for deeper engagement. Transform your mindset and skills on the go. Learn Fast, Remember Forever.
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Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema ...
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chicago born and raised, roy kinsey is a bit of an anomaly when it comes to tradition in his respective industries. where being a black, queer-identified, rapper, and librarian may be an intimidating choice for some, roy kinsey’s non-conformist ideology has informed his 4th album, and self proclaimed, “best work yet,” blackie: a story by roy kinsey. featured in and on major local, national, and international publications like Billboard, NPR, WBEZ’s Vocalo, the Chicago Tribune, WGCI and the R ...
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Unleash your entrepreneurial spirit and conquer Resistance with insights from 'The War of Art' by Steven Pressfield. Discover how to achieve creativity and success! Take the quiz and activities for this book: https://www.apolloskills.com/courses/warofart_stevenpressfield The War of Art by Steven Pressfield is a motivational guide to overcoming inte…
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Everything is a prayer when you know who you are
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Everything is a prayer when you know who you are by roy kinseyBy roy kinsey
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RK_Chant_VSOP Ref_240515.mp3 by roy kinseyBy roy kinsey
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Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach
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The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…
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Dive into the Lean Startup methodology by Eric Ries. Discover the power of MVPs, the essence of validated learning, and the art of pivoting. Equip your business with agile strategies for sustainable success in today's dynamic market. Take the quiz and activities for this book: https://www.apolloskills.com/courses/leanstartup_ericries Lean Startup" …
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Explore how entrepreneurs can transform obstacles into opportunities using Stoic principles from Ryan Holiday's book. Learn practical strategies to reframe challenges, take strategic actions, and cultivate resilience. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Obstacle_Ryan_Holiday "The Obstacle Is the Way: The…
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Drew McLellan on Building Trust and Scaling Through Thought Leadership
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The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…
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How To Win Friends and Influence People by Dale Carnegie
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Explore vital interpersonal skills for entrepreneurs with insights from Dale Carnegie's classic. Learn practical tips from famous leaders to enhance communication, influence, and relationship-building in your business journey. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Win_Friends_Influence_People_Dale_Carnegie…
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Unlock the secrets of successful networking with insights from Keith Ferrazzi's "Never Eat Alone." Learn to build authentic connections, leverage social capital, and grow your entrepreneurial network. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Never_Eat_Alone_by_Keith_Ferrazzi "Never Eat Alone" is a book by Kei…
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Discover 'Who Moved My Cheese?' insights on Apollo Advisors. Embrace change, master adaptability, and thrive in entrepreneurship. Overcome fear and savor the journey with success strategies. Transform challenges into opportunities for growth. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Who_Moved_My_Cheese_Spence…
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Dive into the "$100 Startup" principles for minimalist entrepreneurship. Discover how passion, lean models, and bootstrap financing can transform a modest investment into a thriving business. Take the quiz and activities for this book: https://www.apolloskills.com/courses/100_Startup_Chris_Guillebeau "The $100 Startup" by Chris Guillebeau is a guid…
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Ikigai: The Japanese Secret to a Long and Happy Life,by Hector Garcia and Francesc Miralles
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Through Ken Mogi's insights, explore the essence of ikigai in entrepreneurship. Learn how starting small, authenticity, harmony, joy in simplicity, and living in the present can drive success and fulfillment in business. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Ikigai_Hector_Garcia "Ikigai: The Japanese Secre…
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The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron
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Explore the transformative wisdom of Julia Cameron's "The Artist's Way" through practical steps. Unleash your creativity with morning pages, artist dates, and a supportive community. Embrace your artistic identity today! Take the quiz and activities for this book: https://www.apolloskills.com/courses/Artists_Way_Julia_Cameron The Artist's Way" by J…
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Discover how entrepreneurs can adopt Cal Newport's Slow Productivity to enhance work quality, focus on deep work, reject hustle culture, and achieve success without burnout. Take the quiz and activities for this book: https://www.apolloskills.com/courses/slow_productivity_cal_newport "Slow Productivity" by Cal Newport introduces a new approach to a…
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
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Discover the power of the Sprint methodology in innovation. Learn how to solve big problems, validate ideas, and achieve rapid success in just five days. Get inspired by famous examples! For a free quiz and activity, visit: https://www.apolloskills.com/courses/Sprint_by_Jake_Knapp "Sprint: How to Solve Big Problems and Test New Ideas in Just Five D…
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Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies
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No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. To…
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Leaders Eat Last: Why Some Teams Pull Together, and Others Don't by Simon Sinek
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Discover how to transform your leadership style with 'Leaders Eat Last' by Simon Sinek. Create a culture of trust, teamwork, and lasting success in your team. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Leaders_Eat_Last_Sinek "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t" is a book by Simon Sinek tha…
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Learn the art of mastering crucial conversations with practical insights from the 'Crucial Conversations' book. Enhance relationships and resolve conflicts effectively in high-stakes dialogues. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Crucial_Conversations_by_Grenny "Crucial Conversations: Tools for Talking When Sta…
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Servant Leadership Guide: Empowerment in Action
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The "Servant Leadership Guide: Empowerment in Action" is a concise, 20-minute guide designed to introduce and deepen your understanding of Servant Leadership. It provides nine practical steps, enhanced with real-world examples, to help you embody Servant Leadership, empower your team, and foster a collaborative environment. The guide also includes …
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Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated
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Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what wi…
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The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
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Learn how to overcome team dysfunctions and unlock success with five essential keys: trust, conflict, commitment, accountability, and results. Build a cohesive and high-performing team. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Five_Dysfunctions_Team_Lencioni "The Five Dysfunctions of a Team: A Leadership Fable" is a…
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Elevate your life with "The 5 AM Club" by Robin Sharma. Discover the transformative power of early mornings, holistic growth, and productivity. Recommended for high-achievers, entrepreneurs, and those seeking personal transformation. For a free quiz and activity, visit: https://www.apolloskills.com/courses/The-5AM-Club-by-Robin-Sharma The 5 AM Club…
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Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy
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Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to tal…
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Feel the Fear and Do It Anyway by Susan Jeffers
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Explore Susan Jeffers' 'Feel the Fear and Do It Anyway' in our latest blog. Discover critical insights for entrepreneurs on embracing fear as a growth catalyst, with examples from Elon Musk to Oprah Winfrey. Transform fear into power and expand your entrepreneurial success. For a free quiz and activity, visit: https://www.apolloskills.com/courses/F…
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Discover the transformative power of vulnerability. Dive into "Daring Greatly" by Brené Brown, a guide to authentic living, connections, and courageous leadership. For a free quiz and activity, visit: https://www.apolloskills.com/courses/10-min-class-daring-greatly-brene-brown The key themes from Brené Brown's "Daring Greatly" focus on the signific…
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Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk
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Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we shoul…
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Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations
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Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and he…
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Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M
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PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 o…
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Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley
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Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes. Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at …
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Jason Swenk on Lessons Learned from Working with 10,000 Agencies
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Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digit…
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Greg Hickman on Going from Labor to Leverage
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The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large…
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David Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding Meaning
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Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this jou…
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Kalle Mobeck on Scaling an Agency to $10M in Four Years, a Storytelling-Based Sales Process, and the AI-Marketing Revolution
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All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scal…
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Paul M. Caffrey on Sales Preparation and Improving Your Close Rate
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There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as …
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How to Keep Your Agency's Pipeline Full Using Targeted Outreach
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Cold outreach sucks. I know it, you know it. And while this is true, there are ways to make it suck less. We recently did a training titled “Take Charge of Your Agency's Future Revenue” and wanted to share the replay with you today so you can get a taste of what we do here at Sales Schema and how we improve the lead generation process for our clien…
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Alyson Caffrey on Agency Ops and the Power of Sabbaticals
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Operations is often an overlooked part of an agency’s framework. But having the correct operations in place can not only make your business run more smoothly on the day-to-day, but it can also allow you to take time away for rest, which is essential to growing your business. Alyson Caffrey is here to talk about her Sabbatical method, and how having…
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David Reske on Packaging Agency Services, Scale, and Growing to 30 FTEs
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Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he’s learned about hiring the right employ…
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In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try…
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Seth Price on Building an Eight-Figure Legal Agency
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Agencies come in many different forms, and featuring new perspectives is something we love to do here on the Digital Agency Growth Podcast. Today we’re bringing you Seth Price from Price Benowitz law firm and BluShark Digital marketing agency to offer his advice and perspective on growing your agency from the lens of the legal world. This week, epi…
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Jon Lenz on Building a Michelin Star Agency
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What words do you think of when you hear ‘Michelin star’? Likely, it’s words like quality, mastery, and consistency. We also want to achieve these qualities in our agencies, and thinking about applying Michelin-star standards to our businesses can completely change the game. Jon Lenz at Br8kthru Consulting is doing just that and is here today to ta…
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Justin Tan on Scaling and Removing Yourself from a Productized Service Business
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While we talk a lot about agencies here on the show, founders of productized service businesses share a lot of the same challenges that agency owners do. One of the largest challenges is knowing when your role as owner/founder is not the same as when you started the company and what you can do to change it and bring more value to your agency. This …
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Tom Sullivan on Agency Growth, Acquisition, and Thriving in Recession
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The current financial uncertainty has been on everyone’s mind lately, especially agency owners. It looms in the back of our minds while we’re trying to keep up with the changing agency landscape and focus on growing our projects. Tom Sullivan is here today to talk about his 30 years of experience in the marketing agency space and the changes it’s s…
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David Tobin on the Agency Acquisition Market in 2023
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Agency acquisition is not something all agency owners consider when starting their business. But there’s nothing more valuable than keeping acquisition in mind throughout your time with the agency, even if selling is not in your plan for a long time, if at all. Today, David Tobin of TobinLeff joins us again to discuss the trends and patterns in the…
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Matthew Mozzocchi on Web3, the DAO Team Model, and Profitable Agency Partnerships
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With all the buzz about Web3 and technological advancements, marketing and agency life is poised to change rapidly. One agency model that works well in the Web3 world is a DAO, or Decentralized Autonomous Organization. Today, Matthew Mozzocchi is here to talk about Myosin, a DAO agency, and how this model allows them to have a leg up the Web3 world…
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Taylor Pearson on Operations, Kaizen, and Why the Agency Model is Underrated
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Entrepreneurship has changed drastically in the last 20 years. Even with so many different types of businesses out there, from SaaS to E-Commerce, many still keep coming back to the service-based agency as the bread-and-butter of their ventures. Taylor Pearson is here today to talk about why agencies reign supreme in his opinion, his book The End o…
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Selling creative to a client can be more difficult than selling SaaS, lead generation, or any other service in the B2B space. It takes a deep understanding of the client’s needs, wants, and risk tolerance to deliver them a great product that they’ll be eager to utilize in their business. Today, Joey Tackett is here to talk about understanding your …
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Alyson Griffin on 25 Years of Marketing Innovation at State Farm, Intel, and HP
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Marketing, as we all know, is a fast-paced world that is changing all the time. And if the tech industry has taught us anything, it's that innovation in fast-paced environments is essential to keeping a company afloat. Marketing innovations that think outside the box can set an agency up for success. Today, Alyson Griffin is here to talk about all …
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Joe Ardeeser on How to Build Agency Proposals Lightning-Fast and Let Prospects Upsell Themselves
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Proposals can be a big reason your sales funnel slows down. Especially right now, as we’re seeing recession tendencies, the trend is that leads are still coming in, but closing deals takes a LOT longer. So what can you do to speed up the process and sign more clients? Today, Jore Ardeeser is here to talk about his passion for proposals and how you …
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Brenton Thomas on Growing a Boutique Agency with Marketing Automation
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Marketing is one of the biggest factors in whether or not an agency is successful. But for the new agency, with limited time and resources, marketing takes up the valuable time in which you should be making discovery calls and signing contracts. Automation can help you find qualified leads without adding an additional 40 hours to your work week. Th…
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Raul Hernandez-Ochoa on Building a High-Profit Agency
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In this wide business world, there are many ways to build a high-profit agency. Different strategies and tactics will work for different people, and there are consultants everywhere that are trying to sell you on their proprietary “secrets”. So how DO you build a high-profit agency in a sustainable way? And how do the concerns vary as you increase …
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