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Step into the lively world of 'Insights Ignited', a podcast that blends wit with wisdom in the realm of market research. Hosted by Aseem Badshah, this series offers a seat at the Fireside Chat table with industry mavens, exploring trends, challenges, and breakthroughs shaping the business landscape. Whether you're a market research veteran or a newcomer, these conversations promise to spark inspiration and expand your view. Ready for a thought-provoking journey? Let's ignite the insights!
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Integrating eye-tracking into behavioural science studies
31:04
31:04
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Join us to hear from IPA Effectiveness Award winner; Annett Pecher, Co-Founder of Emotional Logic. Learn how eye-tracking can help make sense of complex biological, cognitive and psychological factors that affect audience attention.By Aseem Badshah
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Innovating new systems for data collection
32:55
32:55
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32:55
Survey response rates tend to decline over time, join us to learn about innovative new methods for collecting data. Hear from special guest Leo Cremonezi of the Financial Times, a chartered member of the Royal Statistical Society with over 20 years experience in statistical science and advanced analytics, responsible for managing all the FT Ranking…
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ResearchOps provides a framework for conducting safe, legal and ethical research. Sean Soley from Zoopla explains how to successfully form connections, relationships and communities whilst managing efficiency, support and data.By Aseem Badshah
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Revolutionising Emotional AI: Insights from PathosAI Founder Sumair Sayani
30:57
30:57
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30:57
In this episode, we explore the cutting-edge world of Emotional AI with Sumair Sayani, the founder of PathosAI and now a leading force at QuestionPro. Sumair brings his vast experience to discuss the development and implementation of groundbreaking Emotional AI programs. Tune in to discover how Emotional AI is transforming market research, enabling…
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Harnessing Automation and Behavioral Data for Market Research Success
36:58
36:58
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36:58
In this episode, we delve into the transformative power of automation and behavioral data in market research with industry veteran Mike Brown from Green Bird Consultants. With 30 years of experience at the cutting edge of market research operations, Mike shares his wealth of knowledge on integrating modern data sources to enhance your insights and …
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Conducting Reliable Surveys in the Age of Endless Data
29:47
29:47
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In this episode, we dive deep into the world of survey research with Dan Jackson, Director at QuestionPro Canada. As the volume of data sources continues to grow exponentially, the importance of conducting reliable surveys has never been more critical. Dan shares his expertise on identifying and mitigating the pitfalls of bias and poor data quality…
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Mastering Market Research: Jake Pryszlak’s Client-Side Strategies
34:17
34:17
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Join us to learn from award winning market researcher and Forbes columnist; Jake Pryszlak, who’s recently featured for GreenBook and Quirks. Hear about his incredible journey as an agency turned client-side researcher and get an inside look at how all researchers can collaborate effectively together.…
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