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“A Shark’s Perspective” is the podcast with the Who’s Who in marketing. Your host, Kenneth (Shark) Kinney, is a highly accomplished & creative marketer, growth executive, & nationally-renowned consultant & speaker on digital & TV.
Conversation with Shé Langley, the founder of RankLift and a full-stack digital marketer experienced in helping brands both big and small utilize their website to grow their business. Episode on WebsiteBy Kenneth "Shark" Kinney
Conversation with Dennis Yu, a search engine engineer, the CEO of Blitzmetrics, and the coauthor of “The Definitive Guide to TikTok Advertising: Access 1,000,000,000 People in 10 Minutes.” Episode on WebsiteBy Kenneth "Shark" Kinney
Conversation with Walter Bond, a former NBA player, a Hall of Fame speaker, a business coach, and the author of “Swim: How a Shark, a Suckerfish, and a Parasite Teach You Leadership, Mentoring, & Next Level Success.” Episode on WebsiteBy Kenneth Kinney
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#359 - The Superpower of Communicating Up
40:49
40:49
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40:49
Conversation with John Asbell, the Vice President of Digital Marketing at American Residential Services operating under the trade name ARS/Rescue Rooter, which is one of the nation’s largest networks and suppliers of HVAC and plumbing services companies. Episode on WebsiteBy Kenneth Kinney
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#358 - Creating an Event People Will Remember
29:52
29:52
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29:52
Conversation with Alecia May, a Certified Digital Event Strategist, a Certified Meeting Planner (CMP), a Certified Hybrid + Virtual Event Director, and a Certified Coach/Consultant with over 17 years of experience in the event and entrepreneur industry working with some of the biggest brands in the world. Episode on Website…
Conversation with Dean Hankey, a veteran show business expert and entrepreneur, a performer, presenter, marketing magician, and a SpeakTacular EnterTrainer and ImpleMentor with over 50 Years of experience and over 30,000 presentations. Episode on WebsiteBy Kenneth Kinney
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#356 - Creating Loyal Fans and Marketing the Beautiful Game
50:22
50:22
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50:22
Conversation with Travis Lamprecht, the Vice President of Marketing & Communications at the San Diego Loyal Soccer Club, an American professional soccer team based in San Diego, California. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on WebsiteBy Kenneth Kinney
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#355 - The Higher Education of Marketing a Global Campus
52:04
52:04
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52:04
Conversation with Megan Scollay-Casillas, the Executive Director of Marketing at San Diego State University's Global Campus. (This episode was recorded live at the 2023 Lead Generation World conference.) Episode on WebsiteBy Kenneth Kinney
Conversation with Scott Baradell, the CEO and founder of the PR agency Idea Grove and the author of “Trust Signals: Brand Building in a Post-Truth World.” Episode on WebsiteBy Kenneth Kinney
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#353 - How Can a Modern Marketer Prove It and Earn Trust?
39:30
39:30
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39:30
Conversation with Melanie Deziel, the co-founder of the agency the Convoy, a keynote speaker, a former journalist and lifelong storyteller, and the author “Prove It: Exactly How Modern Marketers Earn Trust.” Episode on WebsiteBy Kenneth Kinney
Conversation with Anton Gunn, a leading expert on Socially Conscious Leadership, an international keynote speaker and CSP, a former senior advisor to President Obama, a former elected member of the South Carolina Legislature, an SEC Conference football Athlete and graduate of the University of South Carolina, and the best-selling author of 3 books …
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#351 - What Your Employees Want and Can’t Tell You
41:17
41:17
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41:17
Conversation with Melina Palmer, an applied behavioral economist, the CEO of The Brainy Business, a podcast host, an Instructor at the Human Behavior Laboratory at Texas A&M University, and the author of “What Your Employees Want and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics.” Episode on Website…
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#350 - Playing the Long Game Strategy with Your Brand
40:35
40:35
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40:35
Conversation with Dorie Clark, a consultant, a keynote speaker, once named as one of the Top 50 Business Thinkers in the World, a teacher at Duke and Columbia, a former presidential campaign spokeswoman, and the Wall Street Journal bestselling author of “The Long Game,” “Entrepreneurial You,” “Reinventing You,” and “Stand Out.” Episode on Website…
Conversation with Joseph Jaffe, a talk show host, consultant, speaker, author of “Built to Suck: The Inevitable Demise of the Corporation...and How to Save It?” and “Forever Changed”. Episode on WebsiteBy Kenneth Kinney
Conversation with David Siegel, the CEO of Meetup, the largest platform for finding and building local communities, the former CEO of Investopedia, the former President of Seeking Alpha, an adjunct professor at Columbia University, the host of the Keep Connected podcast, and the author of “Decide & Conquer: 44 Decisions That Make or Break All Leade…
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#347 - How Do You Make Your Story Resonate?
42:18
42:18
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42:18
Conversation with Jay Acunzo, a brand storyteller, coach, author, podcast host, and sometimes even referred to as a creative consigliere. Episode on WebsiteBy Kenneth Kinney
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#346 - How to Make a Product or Service Referrable
44:03
44:03
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44:03
Conversation with Michael Roderick, a former High School English Teacher and former Broadway Producer who is now the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. Episode on Website…
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#345 - Are You Using Radical Relevance to Win More Clients?
31:32
31:32
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31:32
Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of “Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.” Episode …
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#344 - Are You Fueling Drama or Productivity?
45:41
45:41
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45:41
Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of “Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content.” Episode on Website…
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#343 - How to Simplify the Complex Execution of Influencer Marketing Campaigns
38:19
38:19
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38:19
Conversation with Peter Kennedy, the Founder and President of Tagger, a data-driven Influencer Marketing Platform. Episode on WebsiteBy Kenneth Kinney
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#342 - Bridging the Compliance Gap in Performance Marketing
37:39
37:39
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37:39
Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement). Episode on Website…
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#341 - Turning Uncertainty into a Competitive Advantage
23:59
23:59
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23:59
Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of “Thrive: Strategies to Turn Uncertainty to Competitive Advantage.” Episode on Web…
Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of “Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days.” Episode on WebsiteBy Kenneth Kinney
Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of “Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care”. Episode on Website…
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#338 - How to Amplify the Event Experience
47:20
47:20
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47:20
Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today’s events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communicat…
Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of “Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.” Let's take a look at three key takeaways from my conversation with her. Episode…
Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney. Episode on WebsiteBy Kenneth Kinney
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#335 - Does Your Recipe for Success Have Fresh Ingredients?
30:59
30:59
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30:59
Conversation with Frank Kitchen, a professional speaker who has earned the Certified Speaking Professional designation by the National Speakers Association and he’s known as the mindset master chef who works with organizations who want their people to break through the mental barriers they have to cook up the professional dreams they hunger for in …
Conversation with Mark Levy, a differentiation expert who has worked with some of the most recognized brands in the world; a speaker; a podcaster; a magician; and a noted author of five books including “Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content.” Episode on Website…
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#333 - How to Build a Million Dollar Website without Spending Too Much
35:11
35:11
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35:11
Conversation with Rebecca Grace, a Squarespace Expert and Website Designer who helps hundreds of Squarespace Designers push past the limitations of the Squarespace Editor to design beautiful, custom websites that are Mobile Friendly and Search Engine Optimized. Episode on Website
Conversation with Nick Harmeier, the Chief Marketing Officer of the Memphis Zoo, one of the most highly-rated zoos in the U.S. Episode on Website
Conversation with AJ Harper, an editor and publishing strategist who helps authors write foundational books; a writing partner to business author, Mike Michalowicz; a ghostwriter who has worked with newbies to New York Times bestselling authors with millions of books sold; the Head Writing Coach for Heroic Public Speaking, and the author of “Write …
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#330 - How to Understand 3rd Party Data with the Data Guru
34:24
34:24
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34:24
Conversation with Linda Harrison, the Senior Director of Data Strategy (A.K.A. DataGuru) at Acxiom Corporation. Episode on Website
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#329 - How to Be Enthusiastic about Change
37:33
37:33
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37:33
Conversation with Cassandra Worthy, the Founder and CEO of Change Enthusiasm, a former chemical engineer turned global keynote speaker, and the author of “Change Enthusiasm: How to Harness the Power of Emotion for Leadership and Success.” Episode on Website
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#328 - How to Hurdle Adversity and Amputate Fear
48:32
48:32
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48:32
Conversation with John Register, a combat Army veteran; a 4-time track and field all-American; a 2-time Olympic trials qualifier; a Long Jump silver medalist in the Paralympic Games; the founder of the United States’ Olympic and Paralympic Committee’s Paralympic Military Sport program; a two-time TedX speaker, and a home-made waffle lover. Episode …
Conversation with Phil M Jones, an NSA Hall of Fame speaker, the author of the best-selling “Exactly” Book Series with over 1 million copies sold, producer of the “Most Listened To” non-fiction Audiobook of all time, a trusted advisor for some of the world’s biggest brands, and an entrepreneur since the age of 14. Episode on Website…
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#326 - How to Sell More with Sales Intelligence
52:39
52:39
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52:39
Conversation with Sam Richter, an internationally recognized expert on digital information; considered the father of modern-day Sales Intelligence; an author, and an NSA Hall of Fame speaker. Episode on Website
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#325 - What Is the Energy that Drives How You Sell?
23:24
23:24
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23:24
Conversation with Larry Long, Jr., a speaker, author, and the Chief Energy Officer of LLJR Enterprises. Episode on Website
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#324 - What Is Your Differentiating Experience?
36:36
36:36
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36:36
Conversation with Stan Phelps, a speaker, the best-selling author of the Goldfish Series of books, a Forbes Contributor, and a marketing instructor for the ANA School of Marketing and Rutgers Business School. Episode on Website
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#323 - How to Grow Your Brand with Bliss and Conversations on LinkedIn
49:43
49:43
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49:43
Conversation with Richard Bliss, the CEO of Bliss Point Consulting, a top social selling trainer, a LinkedIn Top Voice, an author, and a public speaker. Episode on Website
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#322 - How to Use Data and Insights to Shape Your Content and Social Media
38:11
38:11
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38:11
Conversation with Zontee Hou, the founder of the digital agency Media Volery as well as the head of strategy for Convince & Convert; recognized as a LinkedIn top 16 marketer to follow in 2021; recognized in TopRank’s top 50 most influential content marketers; and her work has garnered multiple awards including several PR News Platinum Awards and a …
Conversation with Bruce Clay who is known as the “father of SEO” and is the founder and president of the global digital marketing optimization firm Bruce Clay, Inc., the author of the "Search Engine Optimization All-In-One For Dummies," series of books, and the author of "Content Marketing Strategies for Professionals." Episode on Website…
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#320 - Are Your Customers Coming Back Again and Again and Again?
27:56
27:56
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27:56
Conversation with Shep Hyken, a customer service expert, NSA Hall of Fame speaker, New York Times and Wall Street Journal bestselling author, and also the author of “I’ll Be Back: How to Get Customers to Come Back Again and Again.” Episode on Website
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#319 - Are You Creating a Remarkable Experience?
35:34
35:34
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35:34
Conversation with Dan Gingiss, a keynote speaker, customer experience coach, and the author of “The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share.” Episode on Website
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#318 - A Crystal Clear Look into the Future of Marketing
31:49
31:49
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31:49
Conversation with Crystal Washington, CSP, a technology strategist, certified futurist, and author who works with organizations that want to leverage technology to increase profits and productivity. Episode on Website
Conversation with Dave Fink, the CEO & Co-founder of Postie, a marketing technology company that leverages Direct Mail to perform like a digital channel. Episode on Website
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#316 - Being Heard by Being the Clubhouse Creator
39:14
39:14
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39:14
Conversation with Gary Henderson, the founder of DigitalMarketing.org, a noted moderator and host of hundreds of rooms on Clubhouse, and the author of “The Clubhouse Creator.” Episode on Website
Conversation with Kerry O'Shea Gorgone, an editor, writer, lawyer, speaker, marketer, co-host of “The Backpack Show” with Chris Brogan, co-host of “Punch Out with Katie and Kerry,” and host of a classic alternative radio show for VillageRadio.net. Episode on Website
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#314 - Is It Time to Rethink Lead Generation?
35:29
35:29
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35:29
Conversation with Tom Shapiro, the CEO of Stratabeat and the author of “Rethink Lead Generation.” Episode on Website
Conversation with Mike Michalowicz, the entrepreneur behind several multimillion dollar companies, an entrepreneurial advocate, a former small business columnist for The Wall Street Journal, and the author of several books including “Profit First”, “Clockwork”, “Fix This Next”, and his newest “Get Different”. Episode on Website…
