In this conversation, Augie Johnston and Grant discuss the future of YouTube, focusing on the impact of AI on content creation, the evolution of monetization strategies, and the implications of augmented reality for creators. They explore how human creators can differentiate themselves in an AI-dominated landscape, the potential changes in monetiza…

In this conversation, Augie Johnston and Grant discuss the evolving role of AI in content creation, particularly on platforms like YouTube. They explore the capabilities of AI in generating scripts, voiceovers, and even avatars, while also addressing the ethical implications and potential future scenarios where AI could dominate content creation. T…

Mastering shot selection is key to winning more games and improving overall team efficiency. In this video, we dive deep into the principles of smart shot selection, helping players and coaches understand how to take high-percentage shots. Learn how to analyze game situations, recognize scoring opportunities, and avoid low-quality attempts. Whether…

In this conversation, Augie Johnston and Grant explore the phenomenon of exposed videos on YouTube, discussing why they attract viewers, the strategies creators can use to leverage them, and the ethical considerations involved. They delve into the psychological aspects that make these videos appealing, the role of the YouTube algorithm in promoting…

In this episode, Augie Johnston and Grant discuss the implications of deleting underperforming videos on YouTube channels. They explore whether such actions can positively or negatively affect channel growth and reputation. Through various examples, including successful channels like MrBeast, they analyze the importance of maintaining a library of …

In this episode, we break down the essential steps to help your players transition to college basketball. From sharpening fundamental skills to developing game intelligence, we cover the key areas that coaches should focus on. Learn how to guide athletes in improving their conditioning, understanding the recruiting process, and building the mental …

In this episode, Augie Johnston and Grant delve into the recent allegations against Mr. Beast, exploring the credibility of claims made by former employees and the impact of these allegations on Mr. Beast's reputation and subscriber count. They discuss the consequences of spreading false information and the ongoing lawsuit related to Mr. Beast's ne…

The conversation discusses insights and facts about the YouTube algorithm straight from the team lead of growth and discovery. It highlights the shift in understanding that the algorithm activates when a viewer logs in, not when a video is published. The algorithm's goal is to find the best videos for each individual viewer based on their history, …

In this episode, we discuss how basketball coaches can continually evolve their strategies and leadership styles. We share our personal coaching experiences, including lessons learned, the importance of delegation, and how minor yearly improvements can significantly impact team performance. Whether it's better scouting, refining drills, or implemen…

In this conversation, Augie Johnston and Grant discuss the controversy surrounding MrBeast and the allegations made by the YouTube channel Dogpack404. They cover topics such as faked videos, unsafe work environments, and the questionable character of James Warren, the secret CEO of MrBeast Productions. They also discuss the misconduct of LaCoya Hil…

In this conversation, Augie Johnston and Grant discuss easy ways for beginners to get started on YouTube and create content consistently. They cover topics such as staying in your zone of genius, repurposing content, creating reaction videos, and embracing minimal editing. They also discuss the importance of documenting your journey and building in…

The Lean YouTuber Method is a simple framework that makes YouTube video creation easier and more efficient. It emphasizes using tools and AI to streamline the process. The method includes steps such as coming up with video topics and ideas, creating titles, setting up a studio, scripting, filming, editing, and designing thumbnails. The key takeaway…

MrBeast, one of YouTube's biggest creators, is facing allegations of manipulation, neglect, and abuse from former employees. The allegations include locking an employee in a room for 30 days without proper conditions, violating the Geneva Convention, and hiring a registered sex offender. The second video released by Dogpack404, a former MrBeast emp…

This conversation explores different ways to make money on YouTube, including sponsorships, affiliate marketing, and courses/information products. Grant shares his experience with sponsorships, discussing how deals are negotiated and the potential earnings. They also discuss affiliate marketing and the importance of promoting products you actually …

In this conversation, Augie Johnston and Grant discuss the recent controversy surrounding MrBeast, the biggest creator on YouTube. They delve into the allegations of faking videos, promoting gambling to children, running illegal lotteries, and negligence in his challenges. The conversation explores the potential consequences for MrBeast, the role o…

In this conversation, Augie Johnston and Grant Ball discuss the changes happening on YouTube and what actually matters in 2024. They cover topics such as the diminishing importance of subscribers, the role of click-through rate and watch time, the relevance of tags, the impact of shorts on channel growth, and the rise of ultra-long-form content lik…

YouTube has introduced a new feature called A-B thumbnail testing, which allows creators to upload up to three thumbnails and test which one performs better. This feature helps creators determine the visual direction that works best for their brand. YouTube is also rolling out the For You shelf, which recommends videos from a channel that the algor…

YouTube is undergoing changes that benefit small channels and promote authenticity. The platform is now recommending videos from channels with low subscriber numbers, allowing them to gain traction and views. YouTube is trying to level the playing field and give new creators a chance to succeed. The evolution of YouTube has seen different eras, fro…

The conversation covers the process of starting a successful YouTube channel in 2024, including topics such as channel setup, content creation, consistency, community engagement, and the future of YouTube thumbnails. The discussion delves into the importance of personal space, motivation, and the why behind starting a YouTube channel. It also explo…

In this conversation, Augie Johnston and Grant Ball discuss the 11 steps to succeed on YouTube and grow a channel. They cover topics such as coming up with a video topic, creating a clickable title, designing an eye-catching thumbnail, writing a hook, scripting the video, filming best practices, editing techniques, optimizing for search, promoting …

In this conversation, Augie Johnston and Grant Ball discuss the need for a YouTube strategy for businesses, using AlphaPaw as a case study. They analyze AlphaPaw's YouTube channel and identify mistakes in their videos. They then develop a comprehensive YouTube strategy for AlphaPaw, including an upload schedule and content strategy. They discuss th…

The latest trend on YouTube is building online communities, with creators leaning towards creating paid or free communities for their audience. Platforms like School, Facebook Groups, Discord, and Patreon are popular for building communities. However, starting a community from scratch can be challenging, and it requires engagement and moderation. Y…

The conversation explores the strategies of creating YouTube drama and collaborating with other creators. It discusses the benefits and drawbacks of both approaches, highlighting the potential for growth and engagement. The importance of being justified and authentic in calling out others is emphasized. The conversation also touches on the power of…

In this conversation, Augie and Grant discuss the role of a YouTube channel manager and the tasks they perform. They explain that a channel manager is responsible for the day-to-day operations of a channel, including planning, strategy, video uploading, SEO optimization, and thumbnail creation. They emphasize the importance of hiring a channel mana…

This conversation discusses why being a video creator is the best business model in the world. It highlights the ability to turn passion into a business and create a living doing what you love. The example of Epic Gardening is used to demonstrate how a YouTube channel can generate a $30 million per year business. The conversation also explores the …

In this conversation, Grant and Augie discuss the concept of indifference and its impact on productivity and creativity. They explore the ebb and flow of indifference, its benefits and drawbacks, and how it can be both a defense mechanism and a tool for creativity. They also delve into the pressure of putting oneself out there, the role of anxiety …

Most people think that YouTube videos are limited to talking head formats, but there are actually various video formats that can be used to create engaging content. In this conversation, Augie Johnston and Grant Ball discuss different video formats, including education and tutorial videos, storytelling videos, news videos, reaction videos, and vide…

This episode explores the phenomenon of morning routine videos on YouTube and their impact on fulfillment and productivity in life. The hosts discuss the parody and criticism surrounding these videos, as well as their personal experiences with morning routines. They emphasize the importance of self-discipline and the challenges of working for onese…

This conversation explores the world of vlogging, discussing its definition, prominent vloggers, different styles, building a business as a vlogger, and the decline of vlogging. It also delves into the importance of camera presence, equipment, storytelling, editing, and creating engaging vlogs. The power of emotion, clickbait, finding interesting c…

YouTube has undergone significant changes over the years, becoming more cookie-cutter and business-oriented. The 2017 Adpocalypse, where advertisers pulled out due to offensive content, forced creators to be more business-minded and find alternative revenue streams. The monetization policy became stricter, making it harder for edgy channels to make…

This conversation dives into the dark side of YouTube, focusing on the rise of IRL streamers and the impact of disrespectful and toxic content. It explores the ethical implications of live streaming, the boundaries of content creation, and the evolution of pranks on YouTube. The discussion also touches on the challenges of standing out in a competi…

YouTube’s landscape is constantly evolving, presenting both challenges and opportunities for creators. CoffeeZilla's rise to fame, Biaheza's decision to step back, and Caleb Hammer's unique approach to personal finance all highlight the diverse experiences and struggles within the YouTube community. In this episode, Augie and Grant discuss various …

Many creators struggle to find a consistent method for growing their channels and making them thrive. However, there are some channels that have figured out a winning formula and are achieving remarkable success. Grant and Augie discuss six YouTube channels that are thriving and provide valuable lessons for other creators. They highlight channels l…

YouTube has become a prominent platform for content creators to share their videos with the world. However, many aspiring YouTubers find themselves struggling to gain traction and wonder if YouTube is even worth it anymore. In this episode, Augie and Grant discuss whether YouTube is still worth it for content creators. They address the common belie…

As video creators, we often encounter a constant battle between appeasing the algorithm and staying true to our creative vision. We obsess over video length, niche selection, and viewer engagement, all in pursuing success on the platform. But in this quest for perfection, we often lose sight of what truly matters – taking action and creating conten…

YouTube has been making moves to embrace the podcasting trend, with the introduction of a dedicated podcast tab on the platform. This indicates that YouTube sees the value in video podcasts and is positioning itself as a competitor to other podcasting platforms like Apple Podcasts and Spotify. As YouTube continues to evolve, it's likely that video …

In today's fast-paced world, balancing productivity with maintaining good mental health can be challenging. This is particularly true for content creators like YouTubers, who often experience the pressure to work continuously and achieve success. In this episode, Grant Ball and Augie Johnston discuss the importance of maintaining mental health whil…

Myths are not only present in history classes but also in YouTube as well. Some of these myths directly affect how YouTubers produce content that’s why it’s essential to consider them. It's crucial to approach YouTube myths with a critical mindset and consider the unique dynamics of your channel. In this episode, Augie Johnston and Grant Ball discu…

As the YouTube landscape continues to evolve, it is essential for creators to stay adaptable and open to new possibilities. By embracing new technologies, staying consistent, and finding their unique voice, creators can carve out their own path and make an impact in their respective communities. In this episode, you will learn about some inspiring …

Challenges on YouTube have come a long way from the days of cinnamon challenges and marshmallow challenges. These early challenges were often seen as silly and lacked substance. However, they did capture the attention of viewers who enjoyed watching others attempt difficult tasks. The appeal of challenges lies in the satisfaction, inspiration, and …

As content creators, we are constantly brainstorming new ideas for YouTube channels. The possibilities are endless, and with the right approach, a YouTube channel can become a lucrative business, generating six-figure revenue. In this article, we will explore some exciting channel ideas and discuss potential monetization strategies. In this episode…

As successful YouTubers themselves, Grant and Augie have had the opportunity to grow their channels and accumulate hundreds of thousands of subscribers. Through their experiences, they have identified the five most important rules for achieving massive growth on YouTube that they are going to discuss in this episode. Grant and Augie discuss the fiv…

As a content creator on YouTube, it can be disheartening when your videos aren't getting the views and traction you had hoped for. You may find yourself wondering what steps you can take to improve your next video and increase your chances of triggering the YouTube algorithm. Augie Johnston and Grant Ball discuss how to troubleshoot videos that are…

As entrepreneurs and creators, we often hear the mantra that hard work is the key to success. While this is true to some extent, it overlooks a crucial aspect of reality: in order to be "on," we must sometimes be "off." Taking breaks and properly utilizing our off time is essential for our productivity and overall well-being. Grant and Augie discus…

When it comes to YouTube success, consistency is key. The more videos you create, the more views you'll get. However, we understand that creating videos can be challenging and time-consuming. Procrastination and the struggle to stay productive are common obstacles that many YouTubers face. But fear not! There are YouTube productivity hacks to help …

In an era of short attention spans and endless distractions, YouTube has become a go-to platform for many to seek entertainment and distraction. While some may argue that YouTube is a source of inspiration, the reality is that most viewers turn to the platform for mindless consumption. This results to dominance of retention-focused content that has…

Kids' channels on YouTube have become a global phenomenon, captivating young audiences and amassing millions of subscribers. These channels offer a unique blend of education and entertainment, providing parents with a valuable resource to engage and educate their children. In this episode, Augie and Grant discuss the popularity and monetization of …

Many YouTubers experience a meteoric rise to fame, only to disappear from the platform just as quickly. This phenomenon has left many viewers wondering why these creators vanish and what causes their sudden departure. Grant and Augie discuss the phenomenon of YouTubers disappearing from the platform after achieving success. They explore the causes …

The creator economy has become a buzzword in recent years, and for good reason. It encompasses the vast world of being a YouTuber, extending far beyond the act of filming and uploading videos. From video editing services to YouTube managers, from thumbnail designers to SEO experts, the creator economy is a complex ecosystem of businesses that suppo…

YouTube Shorts are a great way to get attention and exposure for your channel. However, shorts are harder to monetize but YouTube is making changes to improve monetization for shorts creators. Given the circumstances, should you be able to grow your channel through shorts? In today's episode, you get to learn about the importance of YouTube Shorts …