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Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partne ...
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Episode 4 - Lookalike audiences and Ads Scripts
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Have you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like findi…
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Welcome back to another episode of The E-Commerce Profit Lab. I'm your host, Aurimas, and today we have some exciting ideas to supercharge your digital marketing efforts. Tip number one: incorporating customer testimonials into your ad copies. You know, it's crucial to build credibility and trust with your potential customers. So why not let satisf…
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Offering daily deals that change regularly is a great way to keep customers coming back to your website. Take inspiration from the classic Deal of the Day concept. This involves offering a significant discount on a different product each day. This creates a sense of urgency and excitement among customers, encouraging them to visit your website regu…
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Today, I want to share with you a brilliant digital marketing idea that can help you expand your reach and connect with a whole new audience. It's called the Pixel Data Exchange Partnership. You see, collaborating with another company that has a similar audience but is not a direct competitor can do wonders for your ad campaigns. By exchanging Face…
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