In With the New is a show about innovative sustainable brands and the people behind them. Join host Avril Tomlin-Hood for a deep dive into interesting, intimate conversations with business leaders who are not just talking about putting people and planet on par with profit, they are actually doing it. Each episode is brought to you by boa, a strategic digital marketing agency. For more information visit www.weareboa.com/podcast To reach the host email hello@weareboa.com
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Purpose Disruptors: Can the Advertising Industry Transform for a Thriving Future?
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Jonathan Wise, is the co-founder of Purpose Disruptors, an organization aimed at transforming the advertising industry to support a sustainable future. Jonathan shares his personal journey through advertising strategist to what led him to found Purpose Disruptors. Learn more here, in the show notes.
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All Y'alls Foods: A Texas-Sized Success Story in the Plant-Based Protein Industry
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Brett Christoffel, is the founder of All Y'alls Foods, a company producing plant-based protein snacks. Brett shares his personal journey through dietary changes to becoming a vegan and starting his business. Learn more here, in the show notes.By Avril Tomlin-Hood
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Clean Creatives: The Most Impactful Movement in Marketing
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Duncan Meisel is the Executive Director of Clean Creatives. Clean Creatives offers a pledge for like minded PR and advertising agencies to only partner with companies who have a climate policy or are actively working towards bettering the planet. Learn more here, in the show notes.
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Rose Hartley is Head of Sustainability at Misfits Market, about the company's efforts to combat food waste. Hartley explains their model, educational initiatives, and the impact of their merger with Imperfect Foods. Learn more here, in the show notes.By Avril Tomlin-Hood
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Chop Value: The Fascinating Process of Upcycling Chopsticks
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Sabrina Kon is from Chop Value, a company that recycles chopsticks into various products. Over 80 billion single-use chopsticks are produced and used annually and Chop Value’s main goal is to partner with restaurants worldwide to reuse this waste and turn it into unique pieces of furniture. Learn more here, in the show notes.…
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Flair Airlines: Insights into Sustainable Aviation
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Amanda Mesluk, is the Senior Sustainability Manager at Flair Airlines. Flair is reducing the amount of emissions released in aviation, through operational efficiency. This includes fleet renewals and fuel efficient aircrafts. With one of the youngest aircraft fleets in the aviation industry, Flair has a 30% less carbon emission footprint then their…
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Exploring the Evolution of Sustainable Business and Clean Energy with Susan Hollingshead
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27:57
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Susan Hollingshead, is the advisor to early-stage clean energy companies. Susan shares her role in the B Corp movement and her work in contaminated property redevelopment. Listen in to learn more about Susan’s work with B Corp companies and their goal to make renewable energy better. Learn more here, in the show notes.…
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Pact Collective: Unveiling the Beauty Industry's Sustainable Transformation
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05Carly Snider is the Executive Director of Pact Collective, a non-profit collective uniting the beauty industry to take responsibility for our package waste and work collaboratively toward more circular solutions for beauty. The collection occurs in various ways, including in store collection bins and mail back options as this waste is then upcycl…
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Forests Unveiled: Navigating Climate and Biodiversity Challenges with the Forest Stewardship Council
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Monika Patel is Director of Communications and Marketing at the Forest Stewardship Council (FSC) of Canada. FSC is all about promoting sustainable forestry, ensuring responsible sourcing, as well as adherence to environmental and social standards. Learn more here, in the show notes.By Avril Tomlin-Hood
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Sway: Turning the Tide on Plastic with Seaweed
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Julia Marsh, is the CEO of Sway, a company creating sustainable seaweed-based packaging solutions. In this day and age, plastic is used in a so many products and has become a big issue in the world of sustainability. Julia shares the benefit of Sway and how it tries to combat the use of plastic in packaging through the use of seaweed. Recently, the…
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My Forest Foods: Pioneering a Delicious and Regenerative Future with Mycelium Meat
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Eben Bayer and Sarah-Marie Cole are the co-founder and CMO of My Forest Foods. A company specializing in meatless meat products made from mycelium. Listen in to learn more about My Forest Foods approach to creating better products and changing the way people view plant based foods. Learn more here, in the show notes.…
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Unboxing the Future: Boox's Mission to Transform E-commerce Packaging
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Matt Semmelhack, CEO and co-founder of Boox, talks about how companies making environmentally friendly products don't always use sustainable packaging when it comes to getting that product to the consumer. That's were Boox comes in to create zero waste shipping solutions for e-commerce. Learn more here, in the show notes.…
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Beni: Redefining Resale Shopping with AI-Powered Convenience
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Sarah Pinner is the co-founder and CEO of Beni, an AI-powered search engine for finding resale items. Beni aims to simplify the process of buying second hand items and promotes sustainable fashion. Having alternative ways to purchase clothing is a great way to save money and contribute to a better environment. What makes Beni unique is the browser …
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Evanesce: A Plant-Based Packaging Solution to Revolutionize the Food Industry
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Douglas Horne is the founder of Evanesce, a company that creates sustainable packaging solutions. Doug and Avril discuss Evanesce's innovative plant-based, fully circular food and beverage packaging technology. Many companies use harsh chemicals to develop compostable or recyclable products, but not Evanesce. Evanesce is different because their pro…
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VegTech Invest: Investing in the Future of Food (Part 2)
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In this special follow-up episode of In With the New, Avril speaks with Elysabeth Alfano to get practical tips and advice for impact investing. Elysabeth discusses her company, VegTech Invest, and its unique Exchange-Traded Fund (ETF) that allows anyone to invest in plant-based innovation and why this is a better option for most people. Learn more …
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Futerra: Sustainability Strategy and Creative Campaigns
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In this episode of In With the New, Avril interviews Andrew Wanliss-Orlebar, Chief Strategy Officer for Futerra. They discuss the impact of the communication sector on climate change and the existing challenges. Andrew shares the concept of the “brain print” and how it shapes how communication affects consumers. The brain print is about how an indu…
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Flashfood: Connecting Consumers with Surplus Food Items
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Jordan Schenck is the Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with great deals on food nearing its best-by date. Food retailers in Canada and the USA send 40% of their food to landfills. That means expired fruits, vegetables, meat, and packaged items past their best date …
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Wrappily: Gift Wrap You Can Feel Good About
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Sara Smith, the founder of Wrappily, creates smarter, more environmentally friendly gift wrap products. Sara shares that despite consumers' best intentions, most traditional wrapping paper cannot be recycled and ends up in landfills, generating an estimated 2.3 million pounds of waste yearly. Sara discusses how Wrappily's newsprint-based, recyclabl…
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Rent-a-Romper: Capsule Wardrobes for Growing Kids
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Lauren Gregor is the Founder and CEO of Rent-a-Romper, the first shared closet for little ones to help parents and the planet. Lauren discusses what inspired her to start Rent-a-Romper, how consumer mindsets towards clothing rental have changed in recent years, and the many ways that Rent-a-Romper is working to make children's clothing more sustain…
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West Paw: Eco-friendly Products for Man's Best Friend
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Spencer Williams is the CEO and President of West Paw, creator of American made, high quality, eco-friendly dog toys, beds, leashes, and collars. Always looking to push the envelope in sustainable manufacturing, West Paw uses recycled ocean-bound plastic, recycled-plastic-bottle stuffing, and a proprietary fully-circular plastic that can be ground …
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Partake Brewing: Award Winning Non-Alcoholic Beer
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In this episode, Avril Tomlin-Hood speaks with Ted Fleming, founder of Partake Brewing, about his mission to craft a variety of award-winning, expertly brewed, low-calorie, non-alcoholic beers that people are proud to drink anywhere. Ted discusses the rapid growth of the non-alcoholic beer segment and shares the challenges and rewards of growing Pa…
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Kove Ocean Foods: Sustainable Snacks with Purpose
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Desirée Dupuis is a social entrepreneur and founder of Kove Ocean Foods, a seaweed-based CPG food brand, along with VOES & CO, an ethical, sustainable vegan fashion brand. Desirée is passionate about living a life of purpose and making an impact in the world by creating permanent, sustainable change. She has been living a vegan lifestyle since 2008…
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Ethical Swag: The Modern and Sustainable Way to do Swag
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Tara Milburn is the founder and CEO of Ethical Swag. In this episode, Tara shares her passion for using business as a force for positive change and shares how she started Ethical Swag, a sustainable promotional products company. Check out the show notes here.By Avril Tomlin-Hood
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Daniels Corporation: Designing and Building Low-Carbon Communities
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Adam Molson is the VP of Rental Communities and Sustainability at Daniels Corporation, a Toronto-based real estate developer committed to building communities that positively impact the environment. Daniels is on a mission to decarbonize real estate development by focusing on the whole-life carbon impact of the homes they design and build. Check ou…
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Rebellyous Foods: Creating the Perfect Plant-based Chicken Nugget
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In this episode of In With the New, Avril speaks with Christie Lagally about her journey from aerospace engineer to founder and CEO of Rebellyous Foods. Rebellyous Foods is on a mission to build a world where food production is not a dirty business, and they’ve started by creating the perfect plant-based chicken nugget—one with the same juiciness a…
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VegTech Invest: Investing in the Future of Food
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Did you know that the current food system feeds animals and not people? In this episode, Avril interviews Elysabeth Alfano, CEO of VegTech Invest, about the inefficiencies of the current food production system and the need for a more sustainable approach. She delves into the impact animal agriculture has on the planet and what people can do to move…
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abillion: On a Mission to Mobilize a Billion People to Save the Planet
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Are you looking for a way to find trusted vegan and cruelty free products? In this episode, Avril interviews Vikas Garg, the founder and CEO of the abillion app. They discuss Vikas' personal journey to veganism and how it inspired him to create the abillion app. After his parents fell ill, Vikas started thinking more seriously about the role food p…
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BEEN London: Timeless Accessories Handcrafted from Recycled Discarded Materials
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Genia Mineeva is the founder of BEEN London, a sustainable, handmade accessories brand that British Vogue named one of the most innovative fashion companies in the world. Genia started her career as a political journalist in the BBC newsroom, where her inquisitive nature led her to question why so many reusable or recyclable materials end up as was…
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Lomi: Turning Organic Waste into Nutrient-rich Plant Food
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In this episode, Avril speaks with Jeremy Lang, founder and VP of Sustainability at Pela. The company is best known for its biodegradable phone cases and its countertop composter, Lomi. We live in a world where the food system is broken. So much food is either lost or spoiled. What makes Lomi incredible is that in just 3-5 hours, it breaks down foo…
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Upcycled Foods: Building a Better, More Sustainable Food System
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Dr. Lara Ramdin is the Chief Innovation and Science Officer at Upcycled Foods Inc., which powers the B2B upcycled food economy with product development expertise, cutting-edge technology, and a growing portfolio of ingredient solutions. The company’s patented food upcycling technology creates proprietary ingredients that are delicious, versatile, c…
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Amschela: Socially Responsible Luxury Accessories
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Keri Andriana is the Founder of Amschela, a UK-based luxury accessory brand that focuses on encapsulating the intrinsic charm of the modern-day contemporary woman with on-the-go sustainably made pieces for life. Amschela is PETA-approved and strives to use high-quality, environmentally friendly certified materials that are sustainable, serve to red…
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Trendi: Using Robotics and Automation To Fight Food Waste
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Craig McIntosh and Carissa Campeotto are the Co-founders of Trendi, a Vancouver-based tech company reducing food waste by using robotics and automation to upcycle it into valuable products. Trendi’s BioTrim units go direct to the source — farms, fisheries, distributors — to convert surplus or unsalable (visually nonconforming) foods into shelf-stab…
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Simply Suzette: Driving Sustainability in the Denim Industry
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Ani Wells is a sustainable fashion consultant, impact communications specialist, and the co-founder of Simply Suzette, a storytelling platform and consultancy exploring the juxtaposition of sustainable fashion with a focus on denim. Ani works closely with market leaders in the denim world, advising them on sustainably focused campaigns and communic…
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Big Mountain Foods: Award-Winning Plant-Based Foods
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Kimberly Chamberland is the Founder and CEO of Big Mountain Foods, an award-winning plant-based food company established in 1987. Going back to her vegetarian roots, she has established herself as a true culinary expert and pioneer in her own right. Today Big Mountain Foods remains a family-owned business with distribution across North America. The…
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Social Nature: Driving Discovery and Trial of Emerging CPG Brands
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Jessica Malach is the VP of Marketing and Insights at Social Nature, a product discovery and trial platform powered by almost 1 million natural shoppers. She leads their United States and Canadian consumer insights and brand partner programs. Jessica began her career in the natural health industry in 2004, leading company growth strategies with sen…
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Fibre52: The Future of Sustainable Cotton
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Graham Stewart is the founder and EVP of Fibre52, a cost-effective, eco-conscious processing technology which massively decreases the environmental impact of cotton dyeing. Graham has decades of experience as a textile and apparel production fiber to brand specialist in the textile industry in production, marketing and leadership roles. For the pas…
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Nature’s Path: Pioneers of the Organic Food Movement
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Sasha Bricel is the Director of Marketing at Nature’s Path Foods, a pioneer in the organic food movement, and a leader in sustainable food design and development. Sasha is responsible for bringing Nature’s Path brands to the world, growing the Nature’s Path Organic Leadership legacy, and driving leadership effectiveness. Sasha is a Cannes and D&AD …
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Piquant Marketing: Growing Vegan and Vegetarian Food and Wellness Brands
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Lindsay O’Donnell is the Founder and Marketing Director of Piquant Marketing, a creative and strategic marketing agency that has worked with over 100 vegan and vegetarian food and wellness brands. Lindsay’s passion for growing and supporting "foodpreneurs" and food brands started at Whole Foods Market and led her to found Piquant in 2016. Lindsay i…
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Zimt Chocolates: Artisanal Vegan and Organic Chocolates
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Emma Smith is the Founder of Zimt Chocolates, handmade artisanal chocolates that are vegan and certified organic. Zimt was founded in 2011 with the aim of supporting those who are most vulnerable through sales of chocolate and by spreading knowledge and opening hearts. Zimt is an ethical vegan company at heart and makes decisions consciously for en…
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jeane & jax: Luxury Leather-Alternative Handbags
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After working in the fashion industry for over fifteen years as a brand manager for top international brands, Silvia Jeane Gallo founded jeane & jax in 2014 with the vision of combining her fashion expertise with her compassion for nature. Today, jeane & jax designs and produces stylish and luxurious vegan handbags, with the mission of providing co…
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Veshin Factory: Setting the Standard for Conscious Production of Alternative Leather Goods
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Originally from just outside of north London England, Joey's career as a fashion designer has taken him across five continents. It was in 2019 that Joey decided to switch from designer to factory owner and start Veshin factory in Guangzhou, China. Veshin (pronounced V-shin) is built on a philosophy centred on sustainability, transparency & environm…
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Natural Fiber Welding: Driving textile and design innovation with plastic-free high-performance materials
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Brent Baker is the Lead of New Business Development for MIRUM®, Natural Fiber Welding's (NFW) categorically new, plant-based, and plastic-free leather alternative material. Brent supports designers and makers around the world to reduce reliance on plastics and animal products to shrink their footprints and expand their creative palettes. In an indu…
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Advancing Sustainability in the Fashion Industry
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Kelly Drennan is the Founding Executive Director of Fashion Takes Action (FTA), Canada’s only non-profit organization dedicated to advancing sustainability in the fashion industry. Her role at FTA is to remove the barriers to sustainability that exist for the entire fashion system, through initiatives such as the annual World Ethical Apparel Roundt…
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Sandra Nomoto is a content writer, editor, and marketing consultant for cruelty-free businesses. Sandra’s communications career began in the public relations industry in 2005, and in 2012 she founded Conscious Public Relations, Inc., a B-Corporation certified PR agency for socially and environmentally responsible companies. Sandra authored The Only…
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Reverse Logistics: Extending the Life Cycle of Used Textiles
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Amelia Eleiter is the Co-founder and CEO of Debrand, a leading textile recycling solutions provider in North America. Amelia and co-founder Wes Baker launched Debrand to help the world’s leading apparel brands achieve their product sustainability goals. The company specializes in the secure reverse logistics of obsolete, damaged, or returned goods,…
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Upcycling: Sustainability for the Fashion Industry
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Steven Bethell is the Co-founder of Beyond Retro, a line of unique, reworked items handcrafted from carefully selected vintage fabrics. Beyond Retro has been the leader in vintage clothing in Europe for over 15 years and was featured on the cover of Vogue, in the Huffington Post, and worn by Adele. Steven is also the co-founder of Bank & Vogue Ltd.…
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Bringing Plant-Based Alternatives to Market
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Emily Wilson is the Co-founder and CEO of Living Tree Foods, an emerging plant-based food company that aims to remove the barriers to eating a plant-based diet by making accessible vegan versions of traditional animal products. As an advocate for animal welfare and environmental sustainability – with a passion for plant-based foods – Emily launched…
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Social Entrepreneurship, Sustainability, and Reusable Menstrual Products
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Madeleine Shaw is the Co-founder and Director of Partnerships and Impact at Aisle (formerly Lunapads), the #1 B Corporation in North America for sustainable period care products. Lunapads was one of the first ventures in the world to commercialize natural menstrual care, now a thriving industry. Madeleine has also championed initiatives for public …
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Giving Back Sustainably: How To Eliminate Plastic One Product at a Time
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Anita Spiller is the Head of Social Responsibility and Executive Communications at Tru Earth, an award-winning, global, eco-friendly household product company. Tru Earth has eliminated 100 million plastic containers and donated 19 million eco laundry strips within three years. In her role, Anita leads the CSR team with the aim of disrupting the CPG…
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