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The Affiliate Guy Podcast is your source for affiliate marketing news, tips, and strategies to take your online business to the next level. Learn how to boost your commissions, manage affiliate programs, and so much more. More information at theaffiliateguy.tv and mattmcwilliams.com.
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The Affiliate Marketing Podcast

Lee-Ann Johnstone - Founder of Affiverse

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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands ar ...
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In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto sp…
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Deciding whether to approve or decline an affiliate can be a tricky process. How do you distinguish between good and bad affiliates? Should you always accept or decline, or is there a middle ground? In today's episode, I’ll walk you through our exact process for evaluating affiliate applications. Listen up to learn how we make these important decis…
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Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss: Hot topics in SEO Leaked Google documents The importance of site authority The impact of Exact Match Domai…
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Effective communication with your affiliates is crucial for success. What should you communicate? When is the right time to reach out? And how should you deliver your messages? In this episode, I’ll answer these three critical questions and share strategies to improve your communication with affiliates. Get ready to take your affiliate communicatio…
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Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024. In case you missed any…
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So you’ve got some affiliates interested in promoting you. Now what? How do you onboard your affiliates and set them up for success right from the start? That’s what today’s episode is all about. I’ll share the key steps to ensure your affiliates hit the ground running and maximize their potential. Get ready to learn how to create a winning onboard…
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy. Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing c…
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Today, I'm sharing a story I've never shared before...the story of how I took an affiliate program from $15 million to a staggering $325 million annually in just four years. Yes, more than 20X growth in only 48 months. I share everything...all of the basic principles and secrets I've never revealed publicly that worked...and a few things that didn'…
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In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and t…
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Struggling to entice affiliates to join your program? Wondering how to create the perfect commission structure? Look no further! In this episode, I share the secrets to creating an irresistible affiliate program by nailing down the right commission strategy. I'll unveil proven techniques to set your program apart, attracting affiliates in droves. P…
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This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach a…
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In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max …
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On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making. Amy emphasises the need for a holistic approach to affiliate marketing, the value of part…
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Swipe copy isn't just a vital component...it's the backbone of a thriving affiliate program. However, many programs miss the mark when it comes to this crucial aspect. Join me as we dissect the art and science of creating swipe copy that empowers your affiliates to max out their sales and keep promoting over and over. Get ready to learn the secrets…
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In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing exist…
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Your affiliate program agreement is one of the most overlooked, but important parts of setting up an affiliate program. I've created affiliate terms and conditions for top affiliate programs like Shutterfly and Adidas and know what every affiliate program needs...and what to avoid. In this episode, I'll show you how to create legally sound contract…
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In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs. The conversation covers topics such as: data aggr…
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How do you stay on the right side of the law with your affiliate program? Wondering about the legal ins and outs of running an affiliate program? You're in the right place. In this episode, I will share the essential legal requirements every affiliate program owner needs to know. From compliance to disclosures, I'll help you to keep your program on…
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This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan pr…
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In the world of affiliate management, building robust relationships with your affiliates is a must. But where do you begin? That's precisely what I'm sharing into today. I share the secrets to building long-lasting connections with your affiliates. From seasoned pros to novices, this episode packs a punch with top-tier strategies designed to propel…
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Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com Talking points include: The story behind the PXA Academy. The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.” T…
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Curious about the daily grind of an affiliate manager? You're not alone. It's a question I hear often, and for good reason...it's a role shrouded in mystery. Today, I'm peeling back the curtain to give you an inside look at what really goes on in the day-to-day life of an affiliate manager. LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a…
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This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing. Talking points include: The importance of planning and anticipating consumer behavior Strategies for leveraging different marketing channels Diversifyi…
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Breaking bad news is never easy, especially when it involves your affiliates. But sooner or later, we all need to know how to deal with challenging situations in our affiliate program. In this episode, I’ll share how to master the delicate art of delivering less-than-ideal updates to your affiliate partners. Learn how to maintain trust, manage expe…
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Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry…
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Want to know how to triple your sales on webinars when affiliates are promoting them? Then you're in the right place because today I'm sharing my secrets for making more sales on your webinars, especially when affiliates are promoting them. These specific strategies have worked for dozens of our clients to triple their webinar sales...and they will…
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And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing tr…
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Today, we're exploring the darker side of affiliate marketing—fraud, rule-breaking, and shady activities. While it's rare, affiliate fraud can be a costly problem. In this episode, I'll guide you on how to identify affiliate fraud, prove it's happening, and take steps to stop it. LINKS MENTIONED IN THIS EPISODE Your First 100 Affiliates The 3 Secre…
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In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data pr…
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Let's be honest: managing a successful affiliate program isn't a walk in the park. Every affiliate program faces its share of challenges that can hinder its success. In this episode, we're tackling the 15 biggest challenges that affiliate programs encounter and exploring why they can be so problematic. But there's good news...this isn't just about …
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This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who c…
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Do affiliate bonus packages still work in 2024? Today I share what the latest research reveals about affiliate bonus packages. You’ll learn the truth behind common myths surrounding bonus packages and learn the secrets to crafting irresistible offers that drive results. Affiliates and affiliate managers, this episode could be worth millions, so lis…
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