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Total Survey Design is a podcast for demystifying the complexities of survey creation and analysis. This podcast caters to a diverse audience, including small business owners, nonprofits, industry professionals, academics, and students. Each season features 10 to 20 concise episodes, each lasting 5 to 15 minutes, covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event ...
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This episode is a tribute and commemoration of Don Dillman, who is known for his contributions to survey methodology, particularly the development of the Tailored Design Method (TDM) for conducting surveys. The episode reflects on his work as a professor and a mentor, his impact on our careers, and his legacy. Our unscripted conversation includes p…
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In this episode of the Total Survey Design Podcast, we explore the four main sources of survey error through the engaging story of Mario, a local pizzeria owner aiming to conduct an ethical survey. We delve into coverage error, sampling error, measurement error, and non-response error, explaining how each can distort survey results. By using Mario'…
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In this episode of the Total Survey Design Podcast, we explore the fascinating concept of sample size and its impact on survey accuracy. Discover why just about 1000 responses can represent the views of millions, debunking common misconceptions about survey sampling. We'll dive into the key parameters for calculating sample size, such as margin of …
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In this episode, hosts Seon Yup Lee and Azdren Coma explore the ways surveys can mislead us, inspired by the book "How to Lie with Maps." They discuss common survey pitfalls, from bad question design to poor sampling, and provide real-world examples, such as misleading questions in political surveys and biased sampling in product ratings. This epis…
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In this episode of the Total Survey Design Podcast, Seon Yup and Azdren dive into the utility of surveys and their vital role in understanding public opinion and decision-making. They share examples, like A&W's marketing mishap with their third-pound burger, and the importance of surveys in evaluating high-cost programs. From business insights to e…
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In this debut episode of "Total Survey Design," hosts Azdren Coma and Seon Yup Lee introduce listeners to the intricacies and importance of surveys. Exploring the basics of survey creation and analysis, they discuss their professional backgrounds and the podcast's goals, including helping various audiences—from small business owners to academics—ma…
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Listen to this episode to get a preview of everything that the Total Survey Design podcast is all about. Find us online at: instagram.com/totalsurveydesign/ Contact us at: totalsurveydesign@gmail.comBy Azdren
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