Best Bart Caylor Podcasts (2024)

1
Understand Your Audience: Tailoring Content Across Communities 38:08

1h ago38:08

38:08

Prospective students come from all sorts of backgrounds, communities, needs, and wants. A diverse audience means your content must be flexible to meet the needs of your community. The first step to meeting your audience where they are is to dig deep for their why. Shaping your content to satisfy the needs of your unique audience is key to leveragin…

1
E-Commerce Tactics: Chase What Your Audience Is Looking For 33:03

1h ago33:03

33:03

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations. Kathleen Stockham, Chief Marketing Officer at South Colle…

1
Breaking Barriers: Mentorship and Development in Higher Ed Enrollment 43:26

1d ago43:26

43:26

With the enrollment cliff on the horizon, change might be just what your school needs to survive the drop. But switching up your enrollment strategy doesn’t have to be a big scary beast. Reaching out and finding support for development and mentorship can help you stay afloat in turbulent higher ed waters. We’re joined by Bridget Kurkowski, the VP o…

1
Strategic Communication: Identify Your School’s Why 44:20

22d ago44:20

44:20

It’s all too easy in higher ed marketing to get caught up in chasing the next shiny object. Sometimes, bouncing from tactic to tactic without taking a step back or even reverting back to last year's plan may seem like the only option. We’ve got two words for you — “strategic communication.” In this episode, we take a look at starting with your scho…

1
Shoestring Budgets: Strategic Approaches to Authentic Engagement 39:27

1M ago39:27

39:27

Authentic engagement means more than just editing a template and calling it a day. It’s about sitting down with stakeholders and talking through the marketing process. It’s about getting to know your current and prospective students and learning about their journeys and schedules. It’s about taking risks and trying new projects – not reverting back…

1
Social Media for GenZ College Search: ZeeMee's Impact on Recruitment 46:21

1M ago46:21

46:21

Higher ed marketers, a digital watering hole has appeared on the scene that you should be taking advantage of. The ZeeMee app allows for authentic connections between your university and prospective students on their terms. This app is revolutionizing the college recruitment game by meeting students where they are. We’re joined by Olivet Nazarene U…

1
Team Integrations and Mergers in the Evolving Marketing Space 35:17

2M ago35:17

35:17

With a marketing world that feels like it's shifting every day, our teams need to be agile. Having a team with a diverse background is paramount to handling whatever life throws your institution's way. Being intentional when building or integrating teams and having an understanding of everyone’s background is critical to team cohesiveness. It’s abo…

1
The Integrated Approach to Marketing and Communications in Higher Ed 37:10

2M ago37:10

37:10

It’s time to switch from transactional to strategic. In an era where making your institution stand out is a top priority, raising the bar for Marketing and Communications is essential. By developing and implementing a maturity model, your university can start elevating the student experience. Knocking down the silos and utilizing an integrated appr…

1
Ownable Brand Ideas: Higher Ed Marketing Done Differently 36:59

2M ago36:59

36:59

Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted. What may seem like an odd quirk could set your university apart. Strangers with experience can get the conversation started and completely transform your school's brand. We’re chatting with Brian MacDonald, the co-founder…

1
Putting AI Tools to Work for Your Marketing Team 46:37

2M ago46:37

46:37

On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all be done in min…

1
Book Club: The Enrollment Cliff Is Real 35:32

3M ago35:32

35:32

The enrollment cliff is real, and it will be here before you know it. If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value. For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit,…

1
Why Curiosity and Innovation Are Part of the Higher Ed Promise 42:46

3M ago42:46

42:46

Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean into the mission-fit …

1
AI Chatbot Personalization: Augment the Student Experience 46:32

3M ago46:32

46:32

Personalized AI chatbots used to be a muse for science fiction writers. But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless. You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO of Element451, as he talks about the ca…

1
How the University of Kentucky is Trailblazing Financial Literacy 39:49

3M ago39:49

39:49

It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. It’s never too late to go for the challenge. We’re talking to Kirsten Turner, the Vice President of Student Succes…

1
Critical Thinking and Media Literacy in the Digital Age 51:19

3M ago51:19

51:19

Teaching critical thinking is the first step to media literacy in the digital age. With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture. Being able to have challenging conversations with people with opposing views and critically analyze infor…

1
Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value 41:49

4M ago41:49

41:49

When was the last time you were at a college fair and students immediately walked away after seeing your price tag? It’s time to be transparent, intentional, and communicative about available resources. We’re challenging misconceptions and unlocking the value and opportunity of higher ed. Getting the ball rolling is Ken Sigler, the Director of Enro…

1
Digital Marketing Literacy and Best Practices for PPC 41:30

4M ago41:30

41:30

Higher Ed marketing is not one size fits all. Each institution is unique and can’t be all things for all people. Finding what consistently works for your brand and sticking to it is crucial to brand growth. The first steps towards success are removing personal bias, having a goal, and understanding that it requires investment. Jay Rathell, Senior M…

1
Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing 34:04

4M ago34:04

34:04

It’s hard to ask for help. Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education. Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently. With over 35 years of experience in higher ed marketing, Bart Caylor, …

1
Radical Hospitality: Transforming Student Recruitment in Higher Education 35:18

4M ago35:18

35:18

The admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. By investing in “radical hospitality” and focusing on relationship-building with students, admissions teams can discover the clearest path possible. Acting intentionally to show students they matter is key to unlocking their true career path. …

1
Academic Advocates: Customer Service in Higher Education 40:11

5M ago40:11

40:11

Customer service often takes a back seat in the process of higher ed recruitment. Every interaction with a prospective student is crucial to how they view your institution. This means staying up-to-date, trying new tactics, and being intentional about your customer service philosophy. Above all else, consistency is key to maintaining mindful and co…

1
Donor Dynamics: Navigating Higher Ed with AI for Swift Engagement 38:14

5M ago38:14

38:14

Are you utilizing all the tools in your toolbox? Thinking bigger, more interactive, and focusing on fueling engagement is within reach. By learning with AI, your college or university’s fundraising campaigns can be crafted and completed much faster and even at the click of a button. We get the AI ball rolling with Josh Kligman, the Co-founder and C…

1
Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing 43:49

5M ago43:49

43:49

Making higher education accessible to all is big as we approach the enrollment cliff. Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard. It’s time to tailor your marketing strategy to meet the needs of the next generation. We’re getting the conversation started with Spenser Smith , the Dir…

1
Emotional Transformation: The Power of Authentic Student Stories 45:47

5M ago45:47

45:47

Telling the authentic transformative stories of students and staff on your campus helps foster real emotional connections. Without forming a genuine connection with your prospective students, they may see right through you. Stories are everything – it’s time to show the impact your university has had on those in your community. Documentary storytel…

1
Getting Your Marketing Ready for Generation Alpha 47:09

6M ago47:09

47:09

Different generations are beginning to have an increase in educational influence. Having a marketing strategy that can adapt but be intentional when helping non-traditional students is key. With information expected to be accessible at the click of a button, how can your institution firmly support these prospective learners with potentially limited…

1
Breaking the Mold: Higher Ed for Non-Traditional Learners 42:05

6M ago42:05

42:05

The higher education experience is changing. With attention spans shifting and life getting in the way, institutions need to adapt. Now more than ever, learning needs to be functional for the nontraditional student. Getting the conversation started is Troy Brown, the VP and Director of Recruitment and Enrollment at the University of West Los Angele…

1
Data-Informed Decisions: How AI is Reshaping Marketing Strategies 47:45

6M ago47:45

47:45

Welcome to the Gold Rush era of artificial intelligence. AI is integrating more and more into the world of higher education and everyone is hoping for their morsel of success. It’s crucial now more than ever to begin educating yourself on the world of AI. Push off your studying and you may be left in the dust. This unique episode brings two guests,…

1
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem 40:02

6M ago40:02

40:02

If someone asked you to define your institution’s “Why,” could you? When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row? DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why sch…

1
People Interaction Isn’t Dead: Why Every Collaboration Is a Teachable Moment 39:17

7M ago39:17

39:17

There are always opportunities to learn in the higher ed marketing space. But there are also opportunities to teach. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team. We’re digging deep into collaborative change with Susan Kassab, Consulting Director at focusEDU. One-on-one …

1
Online Learning: Change Management in the Age of AI 43:37

7M ago43:37

43:37

As the saying goes, “Change is a part of life.” The same can be said for higher ed online classroom resources. How can schools meet the needs of students in the ever-advancing remote learning space? It’s time for colleges and universities to work for students. That’s why we’re talking to Sarah McMaster, Executive Director of Marketing & Enrollment …

1
Video Storytelling: A Strategy for Building Your Brand’s Content Engine 37:16

7M ago37:16

37:16

Is your college or university's content engine struggling to chug down the track? Do you often find yourself scrambling to find where your next piece of marketable content will come from? It’s time to utilize what's right in front of you. That’s why we’re talking to John Azoni, Owner and Executive Producer at Unveild.tv John is big on getting on th…

1
Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings 37:56

7M ago37:56

37:56

Step right up as we unpack the U.S World News College & University Rankings. There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking? We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his dissertation on the U.S News and World R…

1
Cracking the Code: How to Differentiate Yourself and Attract Mission-Fit Personas 44:41

7M ago44:41

44:41

Higher education is not one size fits all. Markers need to wade into the data and demographics and focus on creating an intentional message for their target audience. That’s why we’re talking to Shane Baglini, Senior Director of Marketing Recruitment at Muhlenberg College. A dynamic higher ed marketer, Shane has a passion for authentic storytelling…

1
Truth in Advertising: Authenticity in Higher Ed Marketing 48:18

8M ago48:18

48:18

Authenticity has taken a front seat in higher ed marketing. Branding your institution authentically is a big key to success, and it starts with improving the employee experience. That’s why we’re talking to Eddie Francis, Founder of Edify Ventures. With a diverse experience in various industries, Eddie holds firm that being valued matters. In this …

1
From Generic to Magnetic: Tailored Marketing in Higher Education 45:44

8M ago45:44

45:44

Marketing in Higher Education is evolving more rapidly than ever. If we sit around and watch the innovations fly by, we might be out of the game before we know it. It’s key to ensure that when the right piece of marketing is available to your university, you seize it. That’s why we’re talking to Tony Fraga, Marketing Strategist & CEO at Direct Deve…

1
The Fastball Special: Your Higher Ed Marketing All-Star Team for 2023 31:24

8M ago31:24

31:24

Batter up! With the 2023 World Series just around the corner, we’re celebrating an all-star roster of The Higher Ed Marketer interviews. From CMOs to school presidents, we’ve had the privilege to talk to some of the most brilliant minds in higher education. And the best part? Each of this episode’s guests will be at the upcoming 2023 AMA Symposium …

1
Print Is Not Dead: Magazines as a Key Part of Alumni Communications 43:57

8M ago43:57

43:57

When it comes to alumni communications, print isn't dead yet. In fact, many alumni who are express great interest in receiving printed content. When done the right way, print not only provides a great ROI but also helps higher ed material to stand out in what is becoming an increasingly noisy digital landscape. That's why it's paramount that commun…

1
Generative AI in Higher Education: Future-Proof Your School’s Marketing Tools 48:35

9M ago48:35

48:35

The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. And lots of higher ed institutions are still trying to wrap their heads around AI’s potential, for better or worse. But the truth is that the rest of the world is going full speed ahead with generative AI, and it’s time for higher ed marketers …

1
International Student Marketing: How Your School Can Sell Brand USA 39:42

9M ago39:42

39:42

Like a lot of higher ed departments, international student marketing has been on a rollercoaster since the pandemic. And while other global players like Canada and India are excelling in international recruitment, the US is falling behind. But Mary Catherine Chase, Director of Marketing and Communications at The George Washington University - Schoo…

1
Five Ways to Build Trust Within Higher Ed Enrollment 39:21

9M ago39:21

39:21

When It comes to building trust by empowering teams to take ownership, higher ed leaders must communicate frequently and not be afraid to push boundaries. Today, we're joined by the Senior Director of Enrollment Marketing at Baylor University, Jen McCrady. Jen talks about what helps her unique management style to not only establish trust with her t…

1
Brand Framework: Reshaping and Rediscovering Your School’s Promise 45:04

9M ago45:04

45:04

For any number of reasons, higher ed institutions can sometimes get caught up in a branding dilemma. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University of Louisville in 2017. It was then that the school’s Executive Director of Brand and Marketi…

1
The Five C’s of Building Great Teams in Higher Ed 38:14

10M ago38:14

38:14

Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times? It all starts with being intentional, getting everyone aligned, and having a collaborative approach. In this episode, we are joined by Kathy Kissane, Associate Chief Marke…

1
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking 35:38

10M ago35:38

35:38

“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each others’ roles. Michael Doran, CRM Implementation Strategist at XEquals, thinks the biggest problem is they speak different languages. The solution? They need a translator — …

1
Content Marketing: Its Strengths, Weaknesses, And Everything In Between 33:56

10M ago33:56

33:56

In this episode, we are joined by the Director of Content and Strategy Assessment at the University of Rochester, Brian Piper. Not only do we get an inside look at his approach and strategies around content with the University of Rochester, he shares his perspective on this quickly changing landscape, and it was beyond insightful. Not only has AI s…

1
It Takes a Campus: Marketing and Understanding the Entire Student Life Cycle 39:32

10M ago39:32

39:32

Higher ed marketers sometimes forget that they’re not merely engaging with prospective students. They’re selling their brand’s value proposition to future alumni. That’s why Ellen Johnson, Vice President For Enrollment Management at Allegheny College, says her school’s enrollment marketing speaks to the entire breadth of the student life cycle. And…

1
What Would Ted Lasso Do?: Driving Organizational Change Through Branding 29:45

10M ago29:45

29:45

Jenny Petty, Vice President of Marketing Communications at the University of Montana, had a tall order to fill when she arrived at the school in 2021. After nearly a decade of declining enrollment, the university was in desperate need of a branding facelift. Jenny knew she and her team needed to bring positivity back to the school’s messaging. And …

1
Start Early: Serving Freshmen and Sophomores in Your Funnel 35:49

11M ago35:49

35:49

Many college and university admissions offices are so focused on processing applications that they forget that students want to feel a connection with their school. As Liz Rainwater, Director of Admission Marketing and Communication at TCU, reminds us, trust is the foundation for every relationship. That’s why the folks at TCU prioritize giving ove…

1
Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing 27:33

11M ago27:33

27:33

Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more than helps? WAYNE BARRINGER Wayne Barringer, Founder of Jaro Group, believes many higher ed marketing l…

1
Be Curious: Showcasing Your School’s User-Generated Content 40:34

11M ago40:34

40:34

As digital marketing channels continue to elevate new ways of promoting user-generated content, higher ed marketers have to continue identifying emotional stories that will speak to their target audience. That’s because prospective students want to feel a genuine connection with their peers through real stories. Nate Jorgensen, Senior Director of S…

1
How to Plan Your SEO Roadtrip: Mapping Your SEO Investment 30:06

11M ago30:06

30:06

A practical SEO strategy is critical to keeping your school’s enrollment website. But how can you know when to invest in pay-per-click ads versus the long content game? Guus Goorts, Founder of DutchMarketer.com and author of Successful Student Recruitment With Google Ads, believes building an SEO strategy is like planning a road trip. A common issu…

1
I Want to See the Dorm Room: Marketing Insights From Guy Kawasaki 35:38

12M ago35:38

35:38

Guy Kawasaki has been a marketing icon since his early days with Apple spreading the word of a product that’s now synonymous with personal computing, Macintosh. Today, the best-selling author and host of the Remarkable People podcast is the Chief Evangelist for Canva. Guy talks with us about why his fandom made him a perfect fit with Canva and how …

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