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The Bcast is the official podcast of Bplans.com, hosted by Jonathan Michael and Peter Thorsson. Tune in weekly for a fun and informative discussion that will help you grow your business. Every week, we bring in business experts to discuss the latest trends in marketing, sales, and entrepreneurship. Skip the stuffy MBA classroom and get information and advice that will actually help you grow your business today—and have some fun while you’re doing it.
 
Why is it that some B2B SaaS or agencies seem to grow seamlessly whilst others struggle to find customers/clients? And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers? This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business and agency... meeting his friends, family and business associates along the way.
 
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show series
 
After our previous episode, Sujan causally mentioned that he would love to talk further about growing bCast... I jumped at the chance and asked Sujan if he would be happy to record them: he was. We didn't speak about it again until we jumped on another call to record... I think Sujan did approx. 5 minutes of research before. He then proceeded to br…
 
Sujan Patel is on a rampage. He’s leveraging agency cashflow and a strong personal brand built by a book downloaded 50k times into the growth of Mailshake – a monster of a sales cadence SaaS. I HAD to understand more about Sujan’s strategy, we discussed: How much organic traffic Mailshake is getting (HINT: it was over 300k sessions in Sept 2020) Ho…
 
AJ had a problem. People were signing up for his Gmail SaaS product: GMass, but a big segment of them didn’t know what to do. The hard part had been done… he had convinced people to invest their time and money into his tool. They just got lost after sign up. So what did he do? Built what I believe to be one of the smoothest onboarding flows in the …
 
Peter and Jonathan discuss how to handle unhappy customers, interview Scott Gerber of the Young Entrepreneur Council, and talk about Volkswagen's customer service disaster.Show Notes: Unhappy Customers (:30)How Should You Handle Unhappy Customers? - bit.ly/1OY12p3Do You Have What It Takes to Provide Stand-out Customer Service? - bit.ly/1r3IMPy10 Id…
 
Peter and Jonathan discuss the pros and cons of being your own boss, interview Eric Cacciatore (creator of the Restaurant Unstoppable podcast) about what he's learned from other restaurant owners, and examine Thumbtack's list of the 10 friendliest cities for small business. Show Notes:Being Your Own Boss (1:27) ?The Pros and Cons of Being Your Own …
 
In this episode, Peter and Jonathan discuss Kaizen, Kanban, and Scrum methodology and how they can be applied to small businesses. They also chat about recent changes at Zappos, and the CFO of Palo Alto Software, Trevor Betenson, talks about human resources and conflict resolution.Show Notes: How to Solve Problems In Your Business - http://bit.ly/1…
 
Peter and Jonathan discuss how to define your target market, competitive analysis with Eric Siu (The Growth Everywhere podcast), and whether or not the federal minimum wage should be increased. What do you think? Share your opinion with us by emailing us at Bcast@bplans.com or reach out to us on Twitter: @Bplans.Show notes: - How to Define Your Tar…
 
Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model.- What are some of your most-hated buzzwords?- Definition: Beg the question (http://bit.ly/1OEnvpY)- Ga…
 
This week Peter and Jonathan talk about how to pitch your business, and Park Howell (from The Business of Story podcast) explains how to tell your brand story.Show notes:How to Pitch Your Business - Investor Pitch Deck Templates: http://bit.ly/bcast-pitch - Guy Kawasaki's Art of Pitching: http://amex.co/1M96qVW - Our Favorite Tools to Create Your P…
 
This week, Peter and Jonathan talk to Tim Berry, founder of Palo Alto Software, about Lean Business Planning. To download our free One Page Business Pitch Template, visit: http://bit.ly/onepagepitchTo learn more about Tim's new book, visit: http://leanplan.com/Email us: bcast@bplans.comSend us a tweet: http://twitter.com/bplans #Bcast…
 
This week we talk about our LivePlan YouTube ad with Cameron. Who is Cameron? Well, he hates our YouTube ad...Show Notes: - Our LivePlan Ad with John Procopio (:40) - The YouTube Ad itself (1:41) - Cameron Reilly from Motherlode.com.au (8:44) - Be sure to check out Cameron's podcasts (Life of Caesar, Life of Alexander the Great, and The Napoleon Bo…
 
This week our CEO Sabrina Parsons spoke with Alex Blumberg (Startup Podcast, Planet Money) about his experience as the founder of Gimlet Media, in our first-ever "Bcast Bytes" segment. Peter and Jonathan talked to Levi King (founder and CEO of Creditera) about why your business credit matters. Then, we shared some of our favorite cloud-based subscr…
 
This week, we discuss the Bplans article, 12 Signs You Need to Hire a Manager. Our guest and COO of Palo Alto Software, Noah Parsons, shares his favorite online tools to get your business up and running. We recommend our top picks for TV shows and podcasts that we think you'll love.Tools Noah recommends: - Weebly and Squarespace - Mailchimp - Grass…
 
In this week's episode we discuss: - 10 Things the Bank Will Ask When You Need a Business Loan (http://bit.ly/1NKZIVH) - 5 Things Your Website Must Do (featuring John Procopio) - Our Thoughts On the Apple WatchDo you have a question you'd like us to answer on the show? Send us an email: Bcast@Bplans.com…
 
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