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Brands, Beats & Bytes

Brand Positioning Doctors

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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The Hacker's Cache

Kyser Clark - Cybersecurity

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The show that decrypts the secrets of offensive cybersecurity, one byte at a time. Every week I invite you into the world of ethical hacking by interviewing leading offensive security practitioners. If you are a penetration tester, bug bounty hunter, red teamer, or blue teamer who wants to better understand the modern hacker mindset, whether you are new or experienced, this show is for you.
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How Music Charts

Chartmetric: Music Analytics for the New Music Business

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Welcome to How Music Charts, a music business podcast by Chartmetric. Join the music industry's brightest minds as they bridge data, culture, and creativity in real time. Looking for more? Sign up for a free account at chartmetric.com, subscribe to Beats & Bytes at blog.chartmetric.com, and reach out on our socials.
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show series
 
REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From …
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Kyser Clark interviews Jonathan Fuller, a seasoned cybersecurity professional with a diverse background in various roles, including penetration testing and application security. Jonathan shares his journey from being a NOC engineer to founding Advict Security, emphasizing the importance of delivering comprehensive information to clients during pene…
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REMIX: Album 1 Track 19 - Charlene Li New York Times Best Selling Author and Founder/Senior Fellow at Altimeter Hey Brand Nerds, we are back with the wonderful Charlene Li as our guest. When Charlene speaks, Silicon Valley and beyond listens! We welcome you to enjoy and learn about many Brands, Beats & Bytes topics including: • A potential positive…
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Kyser Clark interviews Trent Miller, a cybersecurity professional with a diverse background in IT and security roles. They discuss Trent's career journey, the challenges of breaking into cybersecurity, the importance of networking, and insights on certifications like OSCP. Trent shares his experiences with the job market, the reality of skill short…
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Album 6 Track 21 - What's Poppin? The Intersection of Brand, Sports, and Culture What's Poppin' Brand Nerds?! We've got a BBB Alum in the building today - Phil Colón is back and bringing us a hot take on the intersection of Brand, Sports, and Culture. He has a wealth of knowledge and works at this intersection daily. Grab a drink and snack and tune…
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Kyser Clark interviews James Scott, a cybersecurity professional with a diverse background in the military and digital forensics. They discuss James's journey into penetration testing, the challenges he faced in landing his first role, and the importance of networking and creating personal tools. The conversation also covers the significance of pro…
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REMIX: Album 1 Track 11 – Michael Moore, CEO International African American Museum (IAAM), former CEO Glory Foods, former CMO Infopop, former VP- Marketing No Fear, former Brand Manager Coca-Cola, father, husband, and hellava athlete – Culture: When legacy calls, will you answer? A special remix in preparation for election day. Shout-out to Michael…
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Kyser Clark interviews 0xD1CE, a seasoned penetration tester, who shares his extensive journey from IT to cybersecurity. 0xD1CE discusses his various roles, certifications, and the impact of COVID on his career shift. The conversation gets into the differences between consulting and internal roles, the value of certain cybersecurity certifications,…
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Hey Brand Nerds, we are back with a REMIX of some of our favorite "Who has had or is having the most influence on your career" answers! Get ready to be inspired by our guests: 1. Katie Casey 2. Craig Minassian 3. Melissa Proctor 4. Josh Ball #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostinfluenc…
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Cybersecurity professionals Kyser Clark and Pranit Garud (RootSploit) discuss their experiences in the field. They cover topics such as bug bounty programs, the role of an offensive security engineer, and the differences between consulting and working for a Fortune 500 company. Pranit shares tips for getting started in bug bounty hunting and emphas…
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Album 6 Track 20 - What's Poppin? The Kickoff to an Iconic Brand Collaboration What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear friends who happen to be excelle…
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Kyser Clark interviews Opeyemi Kolawole, a full-time red teamer and cybersecurity professional. They discuss Opeyemi's background in biology and his transition into the cybersecurity field. Opeyemi shares his experience and insights on various certifications, including the Cyberwarfare Lab Certified Red Team Analyst (CPTA) and the importance of sta…
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{TEASER} What's Poppin? The Kickoff to an Iconic Brand Collaboration Click here to watch the full episode. What’s happening Brand Nerds the wait is finally over! Our “What’s Poppin?!” episode is debuting on our new youtube page @brandsbeatsbytes. Recorded live from Mercedes Benz Stadium (Rise Up!), on Brands, Beats & Bytes, we welcome two dear frie…
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In this solo episode, Kyser Clark discusses the accessibility of cybersecurity careers, emphasizing that anyone can enter the field regardless of their background. He shares his personal journey from blue-collar jobs to becoming a penetration tester, highlighting the importance of certifications and continuous learning. Kyser provides actionable st…
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REMIX: Album 5 Track 24 – Living a Life of Intentional Joy w/John Rarrick Join us in this insightful podcast as we wrap up a conversation filled with pearls of wisdom. From tapping into emotions to finding joy, happiness, and community, to embracing criticism for growth, and seeking expertise beyond your own, our guest, John Rarrick's journey throu…
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Kyser Clark interviews Jacob Villarreal, a penetration tester, about his journey into the cybersecurity field, his experiences at DEFCON, and various topics related to cybersecurity. Jacob shares his background, including his education, certifications, and transition from IT roles to penetration testing. The discussion covers the importance of netw…
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REMIX: Album 6 Track 9 - Cool, Calm, & Connected w/Katie Casey What’s happening Brand Nerds?! We have family in the building today! Katie Casey is bringing her insights and experience from her love of Notre Dame (her alma mater), athleticism and competition, to marketing and brand in companies we know you've heard of - Walgreens and Hyatt. Buckle u…
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Kyser Clark interviews Trent Darrow, a senior penetration tester and cyber protection team crew lead. They discuss Trent's background, certifications, and his role in building a red team. They also touch on ethical dilemmas in the industry, the effectiveness of certifications in preparing for real-world pen testing, and the importance of skills lik…
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REMIX: Album 5 Track 30 - A Career of Consistency & Character w/Russ Spielman Hey Brand Nerds! We are back with a guest who manages some of your favorite athletes. From stories of his first days in the industry until now, Russ is bringing a wealth of knowledge about the power of being consistent, hardworking, and at the end of the day, a good perso…
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Kyser Clark and Evan Isaac discuss their experiences and insights in cybersecurity. They cover topics such as certifications, content creation on LinkedIn, web hacking resources, job searching advice, and the importance of offensive and defensive cybersecurity skills. Connect with Evan Isaac on LinkedIn: https://www.linkedin.com/in/evan-isaac/ Take…
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REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode. Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know …
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Kyser Clark interviews Nouha Ben Brahim, a Python programmer turned bug bounty hunter and founder of No Breach. They discuss Nouha's journey into cybersecurity, the most concerning cyber breach, common web hacking vulnerabilities, becoming a speaker at events, starting a cybersecurity company, and Nouha's podcast, The Hackers Line. Connect with Nou…
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REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renit…
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In this conversation, Kyser Clark interviews Jake Mayhew, a senior penetration tester, about his background and experiences in cybersecurity. They discuss the importance of internships, the value of creating a home lab, and the benefits of networking at local conferences and meetups. Jake also shares advice for job seekers, including the significan…
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Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. …
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In this conversation, Kyser Clark interviews Nathan Rice, a senior penetration tester, about his background and experience in cybersecurity. They discuss the differences between penetration testing and red team operations, the importance of starting with penetration testing before moving to red teaming, and the challenges and rewards of obtaining c…
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REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and b…
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Kyser Clark interviews Aaron Tran, a military veteran who successfully transitioned into a career in cybersecurity. They discuss Aaron's journey from the military to becoming a penetration tester, the challenges he faced, and the steps he took to bridge the gap between non-cyber and cyber roles. They also touch on the importance of having a plan an…
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Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest …
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In this conversation, Kyser Clark interviews Ryan Daub, an Offensive Security Analyst Associate, about his journey in cybersecurity and his current role as an internal penetration tester for healthcare organizations. They discuss topics such as landing a job in cybersecurity, the role of AI in penetration testing, the differences between internal a…
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Album 6 Track 17 - Reading the Room w/Josh Ball Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be…
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In this conversation, Kyser Clark interviews Mike Finkel, a penetration tester, about his background and experiences in the cybersecurity field. They discuss certifications, the importance of customer service skills in pentesting, and the role of AI in the industry. Mike shares his hot take on AI, expressing his excitement for its potential in pent…
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Album 6 Track 16 - Good Shepherding w/Rick Hayduk What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospita…
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In this conversation, George Raileanu discusses the importance of mentoring, strategies for finding a mentor, and the benefits of building a strong network in cybersecurity. He also shares advice on continuous learning, dealing with imposter syndrome and burnout, and the value of paying it forward in the industry. Connect with George Raileanu on Li…
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REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinkin…
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Kyser Clark and Kristopher Johnson's conversation covers various topics related to offensive security, certifications, career progression, and distinguishing between vulnerability assessments and penetration tests. Kristopher shares his journey into offensive security, his challenges, and the importance of continuous learning and perseverance. The …
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REMIX: Album 5 Track 28 - Live from CGI: World Central Kitchen's Lisa Abrego We are back at you with a special LIVE edition of Brands, Beats, & Bytes from the stage at the Clinton Global Initiative. We are graced with the incredibly generous, successful, and thought-provoking Lisa Abrego, who serves as the Director of Communication Strategy for Wor…
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The conversation between Kyser Clark and Robert O'Connor covers a wide range of topics related to penetration testing, certifications, career progression, and personal experiences in the cybersecurity field. Robert shares insights on his journey from IT intern to senior analyst to penetration tester, discussing certifications, specialization in Act…
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What's Poppin' Brand Nerds?! Every four years, we look forward to the top athletes from around the world coming together to compete in the Olympics! This year, hosted in Paris, is a pivotal year we are watching closely—from a brand perspective. It is the first after the pandemic and the first to allow attendees since then as well. Tune in to hear w…
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Adolfo (Val) Vask, a seasoned cybersecurity professional, shares insights on his journey from intelligence analysis to penetration testing and red teaming. He discusses certifications, the MetaSploit Pro Specialist, the relevance of education in cybersecurity, and the transition from penetration tester to senior penetration tester. He also provides…
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The conversation covers a wide range of topics related to cybersecurity, including the background and career journey of the guest, the importance of offensive security, the cybersecurity skills shortage, strategies for excelling in CTF competitions, and the correlation between cybersecurity and everyday life. The guest also shares insights on preve…
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In this episode, I introduce myself, Kyser Clark, and share my background in cybersecurity. I talk about my experience as a client systems technician in the United States Air Force and my transition into penetration testing. I also discuss my certifications and educational background in cybersecurity. I explain the purpose of this podcast, which is…
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In Honor Of REMIX: Album 1 Track 6 – Rob Stone, Founder, CO-CEO @cornerstoneagency, Co-Founder @thefadar - If you’re not risking your job every week, what are you doing? Today’s REMIX episode is dedicated to the memory of an exceptional Brand Nerd, Rob Stone. Rob was one of our earliest guest and close friend of DC. The gems shared in this episode …
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Hey Brand Nerds, we are back with a REMIX of some of our favorite "What are you most proud of?" answers! Get ready to be inspired by our guests: 1. Dan Ali 2. Paige Young 3. Jared Schrieber 4. Katie Casey #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup…
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REMIX: Album 5 Track 29 - The Importance of Brand, Grit, & Magic w/Siena Dexter We are back in the virtual house today with a guest who has used her grit and magic throughout her career. Siena Dexter is bringing her experience, advice, and joy for branding to our virtual building. She is a perfect example of leading with a genuine passion for what …
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Album 6 Track 14 - What's Poppin? NBA Finals Brand View What's Poppin' Brand Nerds?! Today is the start of the NBA Finals, and we are diving into the brand perspective and power of the top players we will see on the court. Here are a few key takeaways from the episode: Tatum, Brown, Dončić, Irving - what do they bring to their brand partnerships Wh…
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REMIX: Album 6 Track 6 - Outwit & Grit w/Folayo Lasaki What’s happening Brand Nerds?! We have the fabulously talented and insightful, Folayo Lasaki in the virtual building today. She is bringing her wealth of knowledge and experience in the entertainment industry, her thoughtful approach to her work, and jew-els that will make you think about how y…
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Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests: 1. Scott Hargrove 2. Brooke Janousek 3. Greg Welch 4. Roger Fishman #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup…
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REMIX: Album 5 Track 33 - Work Your Brand w/Jamie Schwartz What’s happening Brand Nerds?! We have an extraordinary guest in the virtual building today. One who goes back to the streets of New York with our host LT all the way to working alongside both our hosts along his career journey. Jamie Schwartz is the President of Hudson Valley iCampus Presi…
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Album 6 Track 13 - Cult Branding: Kobe Bryant Brand Nerd What’s happening, Brand Nerds?! We have a one-of-a-kind guest on our show today, BJ Bueno! You know we love to have guests that can take us back to their early days of working alongside our hosts. Today, we are diving into the vault and hearing about host DC and BJ's time spent with the late/…
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