By adding variety to your channel, it can increase growth, aid creativity and keep your mental health bouyant. HOWEVER, you must get your PILLARS right in order to add buckets of content safely. Let me explain.. Sponsor link to Riverside.fmBy Benjamin Bruton-Cox

In this episode, we discuss the impact of a seminar i gave which is all about who will host your channel for your brand. I have a few rules.... Having someone who is good in front of the camera can certainly be beneficial for a successful YouTube channel, but it is not the only determining factor. Here are a few points to consider: Connection with …

This episode is slightly different, I interviewed the amazing YouTube Strategist Callum McIntyre and we talk about his story, our parallel work careers, and how knowing your Target Audience is a BIG deal for understanding your YouTube channel. If you want the BEST interviewing tool Riverside.fm is one of the best options out there, we use it. Pleas…

We make videos, we judge our videos, and so does the public. So how do you judge if its any good? Well, there are a few metrics you can guage to see if its a success or not, and I'll give you a clue, IT'S NOT ALL ABOUT VIEWS We are proudly sponsored by Riverside.fm. Honestly the best interview tool for remote interviewees. Please when you sign up t…

In this episode, we talk about the importance of "Personality" when it comes to making content for YouTube. We also talk about "Production Value" and how important it is to get the correct aesthetic. But, do the two mix? There's only one way to find out...By Benjamin Bruton-Cox

View time, also known as watch time, is considered more important than the number of subscribers for a few reasons: 1. **Algorithm Preference**: YouTube's algorithm prioritizes watch time over the number of subscribers. This means that videos with higher watch times are more likely to be recommended to users, increasing their visibility and potenti…

Yes, I know, if you have trolls in your comments, then quite frankly you are doing something right. Know when to engage with them and when to ban them. Either way, they can help you, so let's leverage them to your benefit.By Benjamin Bruton-Cox

In this episode, I talk about the amazingly boring (YET VITAL) topic of making your business plan. There are options, 6 that I have worked with. Where do you fit?By Benjamin Bruton-Cox

In the world of YouTube, mastering success as a content creator or marketer requires a deep understanding of engagement peaks and troughs. Retention is crucial, and analyzing the engagement graph can provide valuable insights into what resonates with the audience and what falls short. By studying these peaks and troughs, content creators and market…

No SUBSCRIBERS, don't worry about it??? There is no point in them! In the new YouTube landscape, compelling content reigns supreme. The success of a YouTube channel now hinges more on the quality, uniqueness, and appeal of its content than the number of subscribers. Viewers are drawn to videos that resonate with them, that entertain, inform, or pro…

Trending content on YouTube is exceptionally important for growth. If you keep these tips in mind, it will help you stay relevant: 1. Stay updated: Regularly check the YouTube trending page to see what videos are currently popular. This will give you an idea of the topics and content that are trending. 2. Analyse trends: Look for patterns in the tr…

When viewers stay engaged and watch your videos for longer periods of time, it signals that your content is interesting, valuable, and relevant to them. This, in turn, helps your channel in multiple ways: 1. Visibility and discoverability: YouTube's algorithm takes into account various factors, including audience retention, when recommending videos…

Expanding your YouTube audience can be an exciting endeavour. Here are a few tips to help you attract a new audience for your channel: 1. Define your target audience: Identify the specific group of people who would be interested in your content. This will help you tailor your videos and marketing efforts accordingly. 2. Create high-quality and enga…

Editorial video content can certainly play a significant role in the future of promotion. Here are a few reasons why: 1. Engaging storytelling: Editorial video content focuses on storytelling, allowing brands to create compelling narratives that capture the attention of viewers. By presenting information or products in a more narrative-driven forma…

Entertaining content has the power to become evergreen by capturing the interest and attention of a wide audience over a long period of time. When content is engaging, enjoyable, and creatively presented, it tends to resonate with people on a deeper level. Here are a few reasons why entertaining content can become evergreen: 1. Emotional connection…

Video resonates with customers for several reasons: 1. Visual and auditory appeal: Videos combine visuals, audio, and sometimes even text to create a multi-sensory experience. This engages customers on multiple levels, making the content more compelling and memorable. The combination of visuals and sound can evoke emotions, capture attention, and c…