By David Aron and Rob Hamilton

By David Aron and Rob Hamilton

What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifically to this. What steps to take and what are the considerations? Doctor Dave speaks to the EPIER analysis vs. the olde…

POST-SALE follow-up and IN-SALE follow-up is discussed in detail. Making the tough calls and connections is something all sales consultants must learn to love. It's part of you and part of your personal Brand or Promise to the customer. Keeping all of this in mind, follow-up is necessary and we, in the industry, do not generally do it well. Ramblin…

Doctor Dave is talking about money! The Return on Investment. Financials and Budgets are discussed - they are vital. What will we spend and how will that relate to our forecasted revenue? That will dictate ROI, of course! How are budgets determined? How can they be adjusted, how can they be influenced? How is the money distributed?…

Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to. Sorry, I know - preposition! We'll get over that. The importance of these steps also are designed to eliminate any potential buyer's remorse and solidify the deal! Once th…

Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru. The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru. The students have hypothetically hired Ramblin' Rob as a Executive Vice President of Business Development and have a whole host of questi…

The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted, of course, but considering the cost of getting your product, service, or solution into the customer's hands. There ar…

For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/cl…

By David Aron and Rob Hamilton

How is 2024 starting out? Rob and Dave talk about that and what plans they have to expand their respective influences in the market. The passion to be elite is highlighted as well as the dangers a lack of focus might bring. Don't chase too much!By David Aron and Rob Hamilton

Isn't a trial close just a close? Well, not really. It is how a sales representative gets the idea he or she might be ready to go to the Purchase Consultation wherein total outlay of costs will be presented. Then a whole host of things might come up, including concerns or anything which might prevent the consumer from moving forward. Transitioning …

This Issue: Mind-bending branding! SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power! DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding! PLEAS! The boys forgive themselves for breaking their NY resol…

Learn the most effective practices with respect to building and performing a world-class, dinner-topic presentation which will give you the best chance to land the business you seek. Doctor Dave and Ramblin' Rob talk about the importance of imagery and story-telling to bring a product or service to life.…

Doctor Dave goes over External and Internal Audits in detail. The SWOT method is defined and discussed. The revolutionary EPIER method is then introduced. Discover how to find out what influences your marketing vision most and how to utilize them to your greatest benefit.By David Aron and Rob Hamilton

This is SO good marketers and sales consultants! The truth of the matter is that we have to be able to select the right product, service, or solution for our customers or we really don't have a chance. This is our job. We must place the answer in front of the consumer all of the time. Ramblin' Rob and Doctor Dave discuss the ins and outs of this id…

When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition. Who then benefits from this? Your Ideal Customer, of course! Doctor Dave and Ramblin' Rob discuss this and many other topics to include: the four Ps of marketing, different customer segments, ho…

Find out what information you need to close the sale. Increase comfort and confidence with the right questions. Learn about tie-downs and tag-ons. The customer will tell you how to sell them your product, service, or solution. It begins here! And who is the stealth customer? Please contact us at your leisure: MvSRobDave@gmail.com.…

This issue launches Doctor Dave's marketing process as he waxes professorial on a number of topics, as well as examples of successes and failures of companies stepping outside of their original blueprint. Play ball gets more intense! Be sure to e-mail with thoughts or comments to MvSRobDave@gmail.com. If you would like to be a guest, let us know!…

Ramblin' Rob talks about Strategies and Tactics vs. Real-Life applications. Thought experiments are so important to the success of an effective Introduction! Professional courtesy and acknowledgement to and of the customer are vital. How to handle an advisor to the customer is discussed. A defined greeter is proposed. And video engagement is talked…

An amalgam of the previous issues in preparation for a wonderful dive into both the marketing and sales processes! Doctor Dave talks about the intricasies of Consumer Persona! Much more! "Keep This Train A Rollin'" Doobie Brothers... Comments or Questions at MvSRobDave@gmail.com. We are at your service! Have a great two weeks!…

Indeed, we said the last issue was the best of the bunch! No more! Doctor Dave irons out his Marketing Process and grants more insight into how to build an image and brand into your product or service. Must listen information for anyone in marketing as well as those in sales who wish to have a greater understanding into what goes into the product o…

Perhaps the BEST issue yet! Until next issue, of course! As a precursor to upcoming issues, a ten-step sales process is defined and discussed by Ramblin' Rob and Doctor Dave. This is a must-listen for any and all sales representatives and marketers who are committed to excellence. Please feel free to comment at MvSRobDave@gmail.com.…

Doctor Dave and Ramblin' Rob begin to gear up toward the detailed descriptions of their Sales and Marketing Processes. The ongoing and necessary activities within the sales process are introduced with some important elaboration. Some of the ideas which might be avoided in marketing are related and discussed. A couple of key concepts in selling and …

Doctor Dave speaks to deception , the disingenuous, and deceit vs. straight-forward, honest advertising. Is it truly deceit or does it simply enhance the image and message of the product? Ramblin' Rob introduces and talks about the subject in a bit of a circle and Dave skillfully helps him out of the spin! And it really comes down to story-telling.…

Dave and Rob talk about the key to a world-class presentation: Making yourself a dinner topic. A DTP, Dinner Topic Presentation. The power of making the customer feel more important and more Intelligent - Warm Fuzzies. Then the idea of Artistry vs. Effect... Who is it for? The creator or the customer? And what is the result? More play ball with Dav…

Doctor Dave recalls his process and sacrifices with respect to the PhD journey. Ramblin' Rob ties in with the Customer Satisfaction subject and potential for consumers losing face during the buying decision. Time for Dave to take a swing during Play Ball with Rob and Dave!By David Aron and Rob Hamilton

Dave and Rob speak to many topics in this issue. Can a trained individual compete or surpass those with natural abilities? How important is Aptitude and Passion? What is the difference between a growth mindset and a fixed mindset? Is inundation more important than quality of message with respect to advertising? Then... Play ball with Dave and Rob!…

Dave and Rob introduce a couple of major concepts within the Foundations of Marketing and Sales. Feigned Indifference is defined as a major concept and skill within the sales process. The pitfalls of premature advertising are discussed. Finally, Doctor Dave and Ramblin' Rob outline their Foundations of Marketing and Sales. A great level of informat…

By Robert Hamilton

An introduction to Marketing vs. Sales and your hosts, Doctor Dave and Ramblin' Rob!By Robert Hamilton

Please enjoy this presentation converted from video. It describes how the concepts, strategies, and tactics revealed through Hamilton Sales Training are trans-process. They are beyond the process which might be utilized in a particular facility. What does this mean? It means that they are effective and work no matter the process involved. Truly, th…

This podcast completes the Build Your Day sections. Please do not forget to go to hamiltonsalestraining.com and download the checklist! https://hamiltonsalestraining.com/free-downloads/By Rob Hamilton

The first two parts of the Sales Consultant Daily Checklist (available on hamiltonsalestraining.com under the Motivation/Free Downloads tab) are described in this episode. Preparing For Your Day and Follow-Up get us started and ready for success. How many times have we in sales been asked "What do you have going on today?" or "What do you have plan…

Sales consultants must be driven to make contacts. It is the only way to begin a sales process. This basic truth is so often forgotten or dismissed. Here in this short podcast is an awesome reminder of the whys and hows. Go get 'em and have a great day!By Rob Hamilton

Many "nuggets of wisdom" hopefully uncovered in this fun presentation/conversation with Dominican MBA Marketing class 606: Marketing Management led by Professor David Aron. The students were wonderful with their receptiveness and questions. Please listen and enjoy some modern sales concepts!By Rob Hamilton

Hamilton Sales Training is back! This gives a strong overview and in a precursor to actual 3-hour webinar to follow. This material is modern, timely, and effective. Maximize your potential in a business which is changing every minute... The information in this video increases the confidence and knowledge of any sales consultant and it does it now. …

This will begin to introduce the listener to basic definitions which represent those described in the book Beyond the Walkaround and Beyond the Walkaround The Concerns Journal. Counters, Closes, Customer Comfort/Consultant Confidence, Feigned Indifference and Market-Based Pricing are defined and touched upon...…

This awesome episode teaches how to get the best from equity mining software and how to avoid inundating the consumer to the point of diminishing returns. This also includes another great example of how Market-Based Pricing allows us to close more car deals for more gross profit.By Rob Hamilton

Sometimes, based on past experience or how they have been coached, customers come in with such a focus on misconceptions and untruths that it can be difficult to help them see value. In these cases, the customer can destroy your sales before you even have a chance. Unless...By Rob Hamilton

Learn about how the simple concepts of professional courtesy and the practice of Feigned Indifference have the necessary influence on any personality type.By Rob Hamilton

Ideas and Examples of how to overcome some of the great competition in the Automotive Sales Business. How a philosophical mind set can cost nearly all of our gross profit.By Rob Hamilton

Evolving and simplifying our business is the focus of this information-packed episode. Eliminate the shopping list along with the stress and angst associated with sales!By Rob Hamilton

Examples of how slow starts and slumps can be understood and overcome. "That price is too high" Concern is addressed effectively.By Rob Hamilton

This episode spends a bit of time on a sales staple (the pros and cons), the Takeaway. Key examples of how poor customer service can hurt us are included. BDC is touched upon.By Rob Hamilton

Concepts, Strategies, Tactics, and real-life examples which represent the foundations of Hamilton Sales Training. It is truly the evolution of this business. Utilize integrity and transparency. Sell from a position of strength and learn to re-orient the automotive consumer, one guest at a time...By Rob Hamilton