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Her Spoken Image

April Lokar | Thought Leadership Consultant

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Public speaking skills | Thought leadership consulting for women | Creating scalable offers and keynotes You’re ready to share your expertise and unique perspective with a wider audience, but maybe your public speaking skills aren’t where you want them to be, or you've been sharing your message without a strategy. Trust me, I get it. I know what it feels like to be bursting with a big idea you know will make meaningful progress toward the world you wish to see. I also know what it’s like to ...
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Have you ever felt like your signature topics or the topics of your content weren’t interesting to your audience? You know they are topics that are relevant to them, but they’re not the most engaging topics. In today’s episode, I chat with Rafael M. Lopes about making boring topics engaging for your audience. Rafael shares five key strategies to tu…
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Hey, friend! Today we are continuing our conversation about encouraging more engagement with your audience through asking questions. In this episode, I’m sharing how to ask questions that spark conversation and create more engagement. Main Topics Covered in Today's Episode: Types of questions that spark conversation and increase audience engagement…
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Hey, friend! There are so many strategies for engaging your audience, but some of these strategies aren’t ideal when you are speaking to a large audience live or when you’re creating content in a way that doesn’t allow for your audience to respond back. In today’s episode, I’m breaking down how to use rhetorical questions as an audience engagement …
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Hey, friend! We talk a lot about storytelling on this podcast. Storytelling is an effective way to make your content messaging memorable. One type of story we haven’t discussed on the podcast is seasonal stories. Seasonal stories draw your audience in because they are often connected to a certain feeling or create a specific reaction. If you want t…
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Hey, friend! Whether you work in corporate or run your own business, integrating work and life is important. Without work life harmony, you will experience burnout. In today’s episode, I chat with Bianca B. King about her journey from experiencing corporate burnout to diving into entrepreneurship and building a digital marketing agency. Bianca shar…
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Hey, friend! If you’ve been thinking about transitioning from corporate to entrepreneur, then today’s episode is for you! In this episode, I chat with Camille Nisich about her journey from being a corporate employee to running her own business. Camille shares great insights into her journey as well as the importance of innovation, adaptability, tru…
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Hey, friend! How is your relationship with money? If you have ever wondered how to heal your relationship with money or just desire to have an uncomplicated relationship with money, today’s episode is for you. I sit down to chat with Aja Evans about feeling good about your finances and developing a healthy relationship with money. Main Topics Cover…
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Hey, friend! In the last few episodes, we have been discussing how to leverage clickbait in your storytelling positively. Today, I’m walking you through a live example of taking an ordinary story and spicing it up to hook your audience and keep them engaged. If you want to start creating engaging stories that keep your audience hooked from start to…
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Hey, friend! Clickbait often gets a bad reputation, but it can be an effective way to tell engaging stories when done right. In today’s episode, I’m sharing how you can leverage clickbait to tell attention grabbing stories in your long form content. When you use clickbait storytelling effectively, you build suspense and maintain your audience’s int…
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Hey, friend! You’re most likely familiar with brand photography and videography for your business and how it’s an important part of building your brand presence. The real question is, how do you convey your story through your brand photography and videography? In today’s episode, I chat with Bernadette Marciniak about infusing your story into your …
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Hey, friend! One thing you know about clickbait articles is that they move people to take action because the hook is so enticing. While these clickbait tactics generally have a bad reputation, there are some lessons you can learn and apply to your own storytelling hooks. In today’s episode, I’m breaking down the lessons we can learn from clickbait …
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Hey, friend! We talk a lot about storytelling on this podcast. If you want to be a memorable communicator, you have to be an effective storyteller. How do you know if you are really bad at telling stories? That’s what we are talking about today. In this episode, I share three signs that you’re a boring storytelling and share some tips to help you c…
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Today, I sit down to chat with Natalie Bullen all about mastering sales and messaging as an entrepreneur. Natalie shares so many truths and great insights into what it actually takes to build wealth as an entrepreneur, tips for mastering sales, a behind the scenes look at her business pivot, and so much more. Main Topics Covered in Today's Episode:…
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Hey, friend! We talk about storytelling a lot on this podcast, but one aspect of storytelling we haven’t covered is why storytelling in marketing is effective. A simple answer is that our brains crave stories. In today’s episode, we’re getting a little nerdy and diving into the brain science of why storytelling is such an effective strategy in gett…
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Hey, friend! If you’ve been listening to this podcast for some time, then you know the power of storytelling in both personal and professional settings. One thing that often stops people from sharing their stories is not having a bank of stories to pull from. In today’s episode, I share my process for documenting stories using story prompts. Main T…
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Hey, friend! Today, we are continuing our discussion about storytelling. We are talking about my 6 step process for sharing relatable stories. In this episode, I share the best ways to identify everyday moments that you can incorporate into your personal and professional storytelling. Main Topics Covered in Today's Episode: How to identify relatabl…
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Hey, friend! I am often asked questions about sharing personal stories and storytelling in general. Because I receive these questions from clients and others in my community, I decided to turn it into a podcast episode. Today, I’m breaking down five FAQs about sharing personal stories and storytelling. After listening to this episode, you will be a…
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Hey, friend! In today’s episode, I chat with health and wellness advocate Adia Callahan. Adia shares such great insight into the realities of wellness and self-care as a mom business owner. Trust me, you will be encouraged and inspired after listening to Adia’s interview. Main Topics Covered in Today's Episode: Adia’s journey as a health and wellne…
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Hey, friend! You know the power of storytelling in business and how it allows you to build an emotional connection with your audience. But what do you do when the stories you tell aren’t leading to you connecting with your audience? What do you do when you aren’t sure what story to tell and when to tell it? That’s what we’re diving into today. In t…
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Hey, friend! Today, we are continuing with lessons we can learn from scammers. The reason why scammers are successful is because they are effective communicators. Despite how we all feel about scammers, we can learn some lessons from them on improving communication skills. In today’s episode, I’m breaking down three lessons we can learn from scamme…
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Hey, friend! Have you ever noticed how scammers don't stop scamming people? Regardless of how many times they are hung up on, they continue to call in the hopes of getting someone to believe their scams. Despite how we may feel about scammers, one thing they are good at is clear messaging. In today's episode, I'm sharing three lessons you can learn…
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Have you ever found yourself in a situation in which you are receiving pushback about something you said and weren't sure how to respond? Whether you're giving a presentation or sharing your thoughts on Instagram, you may be faced with someone outrightly disagreeing with your thoughts and opinions. How do you navigate it without it turning confront…
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Hey, friend! Unless you've been living under a rock, then you know about all the hype over Beyonce and Taylor Swift's newest albums. While you may enjoy their music, there are some serious lessons you can learn from how they create so much excitement amongst their fans when they drop a new album. In today's episode, I'm breaking down three lessons …
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Whether you are running a large team at the corporate level or looking to hire your first contractor as an entrepreneur, you need effective team management skills. In today’s episode, I chat with the "Team Whisperer," Lia Garvin, about her approach to effective team management through simplifying and improving communication. I highly recommend you …
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Hey, friend! If you tune into this podcast regularly, that means that you want to know how to improve public speaking. Whether you are leading a presentation at a conference or guesting on a podcast, you don’t want the delivery of your message to be complex or confusing. In today’s episode, I share three ways you are overcomplicating your public sp…
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Hey, friend! Last week, we focused on crafting a spoken image strategy. Now that we have a strategy, how can we get a return on investment for our spoken image strategy? Well, that’s what we’re talking about today. In this episode, I break down six ways to leverage your spoken image strategy to build authority as a professional. Main Topics Covered…
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If you want to hit your business or career goals, your spoken image needs a strategy. While there are many topics you can discuss to enhance your spoken image, if those topics don’t align with your goals, you won’t see the results you desire. What you need are content themes to help you develop a clear strategy to leverage your spoken image to reac…
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Hey, friend! We are wrapping up our series on the speaker archetypes with the Connector. If you’re a Connector, then that means you thrive on connecting with your audience through relatability and empathy. In this episode, I’m breaking down what the Connector Speaker Archetype looks like in action, potential risks to be aware of, and three ways you…
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Hey, friend! Does having sales conversations or selling in your content in general make you feel gross? If yes, know that you are not alone. There are many entrepreneurs who have a negative outlook on sales. Having sales conversations doesn't have to feel bad or wrong when you approach them from a place of empathy. In today's episode, I chat with s…
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Hey, friend! In today’s episode, we are discussing the storyteller speaker archetype. If you’ve been listening to this podcast for a while, you know how much I believe in incorporating storytelling into your spoken image. Today, I’m breaking down the qualities of the storyteller archetype, how you can use storytelling to build a strong audience con…
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Hey, friend! We are continuing with our series on the speaker archetypes. Today, we are diving into the teacher speaking style. Even if the teacher speaker archetype is not your primary speaking style, you still want to learn how to effectively use this speaking style. You will learn the characteristics of the teacher speaking style, the benefits o…
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What’s your speaker archetype? This month, we are diving into the four speaker archetypes to help you identify yours and learn how to leverage them when crafting your spoken image. In this episode, we dive into the characteristics of a motivational speaker, including the benefits of this archetype and strategies for channeling it in your communicat…
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In today’s episode, I sit down to chat with Arlan Hamilton, founder of Backstage Capitol, and author of It’s About Damn Time and Your First Million. Arlan takes us behind the scenes of what it really takes to reach your first million, the importance of finding your voice and sharing your message as an entrepreneur, and so much more. Trust me, you a…
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Have you ever been telling a story, and before you know it, it's been like 10 minutes, you've lost the plot, and nobody is paying attention anymore? Or if they are, they look completely confused? If you have, know that you’re not alone. This happens to many of us when we start weaving storytelling into long-form content. There is an effective way t…
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Hey friend! We all know the power of using storytelling techniques in our content. It’s such a powerful way to capture our audience’s attention, build connections, and increase engagement. Figuring out the best way to infuse storytelling into short-form content can be challenging at times. In today’s episode, I’m breaking down the three things you …
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Have you ever attended a conference or event where the speaker shared a story that you couldn’t relate to or fully understand? If so, you most likely lost interest in the topic. This is what happens when we infuse storytelling or analogies in our spoken image that aren’t relatable to our audience. In today’s episode, we are diving into using storyt…
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Hey, friend! You've probably heard about the importance of sharing personal stories in your content to build deeper connections with your community. You may be wondering what this actually looks like in action. In today's episode, I'm discussing why sharing personal stories in a professional setting is needed, strategies for getting started, and so…
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Hey, friend! Today's episode is a special one because it is our first interview on the Her Spoken Image podcast. In this episode, I sit down to chat with Andria Singletary, who is a life and business coach for moms, and she is the one who handles all the behind-the-scenes production of this podcast. Andria and I chat about how to create a podcast t…
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When it comes to networking and building relationships, there is work required on your part to maintain your network. You don't want to be like those business owners who believe cold DMs and immediately pitching their services is an effective strategy. In today's episode, I'm sharing three strategies for maintaining your network and building deeper…
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Hey, friend! Networking events are a great way to build new connections; however, they come with their fair share of challenges. If you are someone who deals with social anxiety and has wondered how to network with social anxiety, today's episode is for you. In today's episode, I'm sharing strategies for navigating uncomfortable situations at netwo…
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Hey, friend! Today, we are continuing with the Authentic Networking Series. In this episode, I'm sharing my top three networking tips for entrepreneurs. Specifically, I discuss where to find networking opportunities, how to identify those you should connect with further, and so much more. Main Topics Covered in Today's Episode: Networking tips for …
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Hey, friend! Have you been thinking about attending networking events but are unsure of the best way to connect with your peers and colleagues at these events? Maybe you’ve attended some networking events but didn’t like how you felt after attending. Today’s episode starts our newest series, Authentic Networking. In this episode, I’m breaking down …
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One thing every business owner needs to know and prioritize is how to increase visibility. Without visibility, you won't grow your audience or build an engaged community of ready to buy leads. In today's episode, I'm sharing the three strategies you need to boost your visibility effectively. Main Topics Covered in Today's Episode: How to increase v…
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Hey, friend! Speaking engagements are a great way to build your credibility as a thought leader. Whether you're on an actual stage or a virtual stage, your spoken image can be used to expand your influence and earn your audience's trust. However, there are a couple of mistakes you want to avoid when connecting with your audience during speaking eng…
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We all know that building deeper connections with our audience and community requires us to create engaging content. The thing is that creating content that is engaging can be challenging if you don't know what is needed to create it. In today's episode, I'm sharing the two things you need to create engaging content and I take you through a short e…
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Today’s episode is the final episode in the Pillars of Thought Leadership Series, and we are discussing authenticity. Authenticity is what brings each pillar of thought leadership together, and it is such a powerful way of connecting with your community. In this episode, I will be breaking down what authenticity is, how it differs from transparency…
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Today, we're continuing with the Pillars of Thought Leadership series, and we're talking all about visibility as a thought leader. Visibility is so much more than being seen and heard. It's about making an impact and making meaningful contributions to your industry. If you truly want to increase your visibility as a thought leader, your visibility …
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Today, we're continuing with the Pillars of Thought Leadership Series. We're talking about how to establish credibility as a thought leader. Becoming a thought leader is more than demonstrating your expertise. It includes building trust with your audience. When you've earned their trust, you will be seen as credible, which will allow you to influen…
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Thought leadership is so much more than becoming famous. A critical part of becoming a thought leader is making an impact by sharing your unique values and experiences. When you speak on various topics and concepts through the lens of your values and experiences, your message becomes so much more relatable to your audience. Today's episode starts t…
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If you've listened to more than one episode of this podcast, then you know I talk about thought leadership a lot. With all this talk about thought leadership, you may be asking yourself, "Why is thought leadership important?" That's what we're discussing on the podcast today. I'll be sharing three reasons why your thought leadership is needed. Main…
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