Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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At The Culinary Boss, we help solopreneurs create and grow multi-dimensional culinary businesses. No matter if you're a food blogger, private chef, cookbook author, culinary educator, or somewhere in between, if you have big dreams (and your hands in all the pots), then this podcast is for you! Tune in to discover expert strategies, practical tips and entrepreneurial inspiration to help you sweeten your path to success.
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474. Grow through Acquisitions with Tom Shipley
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By Stephan Spencer
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Differentiating Your Content in a Crowded Market with Brian Watson
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Prioritizing your blog, freeing yourself from metrics, and building a digital cookbook with Brian Watson from Thee Burger Dude. ----- Welcome to episode 488 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brian Watson from Thee Burger Dude. Differentiating Your Content in a Crowded Market with Brian Watson In this week's…
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473: AI-Powered Content and SEO with Bruce Clay
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AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay. Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has ded…
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Actionable Steps to Shape a Successful Brand with Katie Trant
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Creating a brand to withstand algorithm changes, going beyond branding basics, and how your brand can influence your business strategy. ----- Welcome to episode 487 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Trant from Foodie Brand Lab and Hey Nutrition Lady. Actionable Steps to Shape a Successful Brand There …
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472. Transforming Launches with Danielle Weil
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Aligning your strategy, offer, audience, and energy is crucial. In this episode of Marketing Speak, we feature expert copywriter Danielle Weil to delve into the magic of "divinely orchestrated meetings" and how they shape meaningful personal and business relationships. Danielle shares insightful stories and valuable lessons from her journey, highli…
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Building Brand Relationships that Last with Chris Pieta
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Working with brands, communicating with clients, and staying organized with Chris Pieta from Creative Biz Launch. ----- Welcome to episode 486 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Pieta from Creative Biz Launch. Building Brand Relationships that Last with Chris Pieta In this week’s episode, Chris highlig…
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471. Motivate Through Incentives With John Dwyer
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This week on the Marketing Speak podcast episode, we’re thrilled to dive into the world of incentive-based marketing with none other than John Dwyer, a visionary entrepreneur and mastermind behind some of the most innovative marketing campaigns. John illustrates a unique campaign that shows how understanding and capitalizing on customers' desires c…
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Achieving Quiet Success as a Six-Figure Food Creator with Elizabeth Emery
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Prioritizing passive income, overcoming burnout, and rediscovering joy as a food blogger with Elizabeth Emery from Vancouver with Love. ----- Welcome to episode 485 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elizabeth Emery from Vancouver with Love. Achieving Quiet Success as a Six-Figure Food Creator Food blogging …
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470. From Startup to Scale with Rob Walling
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Transforming from a software developer to a serial entrepreneur with six successful startups can seem daunting, but Rob Walling has shown us how it’s done. As highlighted in our latest Marketing Speak episode, his journey is packed with invaluable lessons for anyone in the entrepreneurial space. In this episode, you'll discover Rob's profound insig…
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The Importance of Building Community with A Couple Cooks
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Balancing passion, building a sustainable business, and predicting the future of food blogging with Alex and Sonja Overhiser from A Couple Cooks. ----- Welcome to episode 484 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alex and Sonja Overhiser from A Couple Cooks. The Importance of Building Community with A Couple Co…
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469. Using AI to Fuel Your Growth with Howard Getson
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🤖 AI is revolutionizing everything. In this episode of the Marketing Speak podcast, we have a compelling discussion with Howard Getson, the founder and CEO of Capitallogix. We delve into the frameworks for future business planning, focusing on anticipating innovations and embracing inevitable technological changes, particularly the transformative p…
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How to Thrive in the Creator Economy and Build Successful Brand Partnerships
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Legitimizing the creator economy and working with brands with Chandice Probst and Abbey Rodriguez from Tastemaker Conference ----- Welcome to episode 483 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst and Abbey Rodriguez from Tastemaker Conference. How to Thrive in the Creator Economy and Build Successfu…
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Building community, providing exclusive value, and streamlining membership sites with Jen Matichuk from Memberful. ----- Welcome to episode 482 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk from Memberful—this is the third and final episode of our Memberful mini-series! How to Build a Thriving Membership S…
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468. Create Repeat Customers with Dov Gordon
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It's always a pleasure to engage in deep conversations with industry experts like Dov Gordon. Recently, on the Marketing Speak podcast, Dov shared invaluable insights on building sustainable marketing and selling systems. Dov Gordon is a recognized expert in creating strategic partnerships and joint ventures, leveraging his profound understanding o…
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Maximizing the Impact of Your Email List with Nathan Barry from Kit
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Leveraging email lists, boosting revenue, and building relationships with Nathan Barry. ----- Welcome to episode 481 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nathan Barry from ConvertKit, soon-to-be Kit. Maximizing the Impact of Your Email List Nathan Barry started ConvertKit back in 2013 and has grown his company…
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The Secret to Generating Recurring Revenue with Bjork Ostrom
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The power of recurring revenue and breaking down key metrics for running a membership site with Bjork Ostrom ----- Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring reve…
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Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions. Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career …
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The Art of Cookbook Publishing with Danielle Walker
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Publishing a cookbook, fostering a community, and creating a work-life balance with Danielle Walker ----- Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker. The Art of Cookbook Publishing with Danielle Walker Danielle’s journey to becoming a cookbook author is anything but ordinary! F…
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466. From Browsers to Buyers with Jason Friedman
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Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences. Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and work…
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A Common Problem with Food Blogs (and How to Fix It)
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Income diversification, monetization strategies, and memberships with Bjork Ostrom ----- Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we’re launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community, income diversification, and memberships.…
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465. Monetize Your Content with Bjork Ostrom
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Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a …
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Leveraging Reddit as a Traffic Source
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Diversifying your traffic sources, the power of community, and using Reddit as a growth hack with Ewen Finser ----- Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media. Leveraging Reddit as a Traffic Source In this episode, Bjork sits down with Ewen Finser to discuss …
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464. Leveraging AI as a Podcaster with Spencer Shaw
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Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also cr…
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Creating effective category pages, navigating keyword research, and balancing SEO with creativity with Casey Markee from Media Wyse. ----- Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse. Advanced SEO Q&A with Casey Markee This is the third and final episode of our Summ…
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463. Building an Empire with Loving Kindness with David Henzel
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In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth. David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses th…
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Grow Your Email List and Connect with your Audience with Allea Grummert
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Growing your email list, connecting with your audience, and working with sponsors with Allea Grummert from Duett ----- Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett. Grow Your Email List and Connect with your Audience with Allea Grummert Email marketing expert Allea Grum…
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462. Imbue Authenticity in Marketing with Suzanne Reilley
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In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing. Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoi…
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How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business
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Running the #1 Food & Drink Newsletter on Substack, pivoting from freelance recipe development to creating your own content, and writing two cookbooks with Caroline Chambers from What To Cook When You Don't Feel Like Cooking. ----- Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers. …
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461. Scaling to 12 Million Monthly Visits with Chris Parker
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🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀 Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about s…
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Future-Proofing Your Content with Andrew Wilder and Colin Devroe
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Diversifying your traffic sources, building your email list, and the tools to help you build your audience with Andrew Wilder and Colin Devroe ----- Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress. Future-Proofing Your Content with Andrew Wilder and Col…
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460. Speak Masterfully with Joel Weldon
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Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes. As a respecte…
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472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes
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Auditing their website, strategizing to increase search traffic, and diversifying revenue sources with Cameron Crawley and Sarah Cobacho from plantbaes. ----- Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes. Coaching Call: Increasing Search Traffic, …
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459. Become Legally Bulletproof with Heather Pearce Campbell
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Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses. Heather sh…
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471: Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland
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Offering services, building partnerships, and goal-planning with Matthew Gartland from SPI Media ----- Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland Welcome to episode 471 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media. Last …
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458. Marketing in a Zero-Click World with Rand Fishkin
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Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin. This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters…
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470: How Working as Ina Garten's Assistant Kicked Off Lidey Heuck's Career as a Food Creator and Cookbook Author
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Contributing recipes to NYT Cooking, avoiding the comparison trap, and working with the Barefoot Contessa with Lidey Heuck. ----- Welcome to episode 470 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lidey Heuck. How Working as Ina Garten’s Assistant Kicked Off Lidey Heuck’s Career as a Food Creator and Cookbook Author …
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457. The Entrepreneur’s Playbook with John Ratliff
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Curiosity and emotional intelligence are the keys to entrepreneurial success. 🌟💼 In our latest episode of Marketing Speak, we feature visionary founder and CEO John Ratliff to discuss the driving forces behind successful entrepreneurship. As the CEO of AlignFive, John specializes in helping business owners navigate complex mergers and acquisitions …
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469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook
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Outsourcing tasks, growing a social media following, and self-publishing a cookbook with Erin Collins from Meaningful Eats. ----- Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing…
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456. How to Be Purpose-Driven with Craig Filek
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Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI. In our conversation, Craig reveals: 🎙️ How to uncover your true purpose 🎙️ The power of integrating your shadow self 🎙️ Practical tips for staying in flow and revealing light in everyday moments Whe…
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468: Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Celebrity Chef Kenneth Temple
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Becoming a private chef, prioritizing projects, and sharing your aspirations with others with Kenneth Temple. ----- Welcome to episode 468 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews celebrity chef and food blogger Kenneth Temple. Breaking into the Private Chef Industry and Sharing What You’re in Pursuit of with Cele…
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455. Transform Your Team Using the PRINT Assessment with Debra Levine
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🔍 Discover the hidden motivators driving your marketing moves! Listen to the latest Marketing Speak podcast featuring Debra Levine, co-creator of the powerful PRINT Assessment. This insightful episode dives into the "why" behind our patterns, uncovering unconscious drivers that shape our behaviors. Learn how to leverage this self-awareness for bett…
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467: Pinterest Strategy in 2024 Q&A with Kate Ahl
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Strategizing for growth, pivoting to Pinterest as an alternative to SEO, and branding on Pinterest with Kate Ahl from Simple Pin Media. ----- Welcome to episode 467 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Ahl from Simple Pin Media. Pinterest Strategy in 2024 This is a super special episode of the podcast, as…
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454. A Refreshing Approach to SEO with Bernard Huang
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Dive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO. As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gai…
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466: How to Respond to the Recent Google Updates with Ann Smarty
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Why SEO is about more than building traffic, how to think more holistically about your SEO strategy, and the importance of community with Ann Smarty. ----- Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing. How to Respond to the Recent Google Updates Ann Smarty has be…
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Tiny Bites: Don’t Lose Your Universal Analytics Data
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Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland from Clariti about the upcoming deletion of Universal Analytics data — and what you need to do about it. Get the resources for this episode a foodbloggerpro.com/podcast/tiny-bites-universal-analytics-data.…
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453. Marketing for a Higher Purpose with James Guldan
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In this Marketing Speak podcast, we have James Guldan cover how empathy, empowerment, and effective marketing are achieved through personal connection and transformation. James is the founder of Magic Agency and a true marketing wizard who has generated over $1 billion in sales for renowned clients like the Dalai Lama, Tony Robbins, and Peter Diama…
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465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk
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Monetizing through a membership as a food creator, choosing a subscription platform, and marketing a membership to your community with Jen Matichuk from Memberful. ----- Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk. Creating a Subscription Platform for Your Food Blog Are you tired o…
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452. The Secret Ingredient to Compelling Marketing Messages with Billy Broas
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Make your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers. You'll learn how to identi…
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464: How Email and High-Quality Content Helped Jason Norris Reach Millions of Monthly Pageviews with Recipe Teacher
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Evolving your business to fit your audience's needs, assembling a team of recipe developers, and growing an email list from 1,000 to 75,000 subscribers with Jason Norris from Recipe Teacher. ----- Welcome to episode 464 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Norris from Recipe Teacher. How Email and High-Q…
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451: The Paid Traffic Tectonic Shift with Molly Pittman
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Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll…
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