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Travel Category Hacks, GoPro Content Software, Twitter Market Research, Facebook Video Ads – BCTV Episode 8 Subscribe here: In today's video we are talking about: Travel apps and how to focus in on the audience GoPro's new initiative and what it means for content Twitter user growth and how it impacts your market research and marketing The Future o…
 
Influencer and Partnership Marketing, Netflix IOS Revenue, Chartboost Video Ads – BCTV Episode 7 Subscribe here: In today's video I want to talk about how you should be looking at content style apps and the people that can help you create them. Over the next 12 months the biggest winners in the app business will be people that can successfully part…
 
Today I want to talk to you about ideas versus execution. Hard Work and Hustle Hard work and hustle is critical to success in business and in life. But over the last few years, most people really emphasize how important execution is. Everyone says everyone’s got an idea, it's all about who can execute, talk is cheap. And I'll be the first to tell y…
 
Flappy Dunk Hits #3? Voodoo Publishing, Pokémon Go Update, TVOS – BCTV Episode 6 Subscribe here: In today's video we talk about the power of publishing, how Pokémon Go hit #1 top grossing with a single update and thoughts on TVOS as it relates to the future of Apple. Resources: Voodoo Publishing: http://www.voodoo.io/ TVOS Fourth Beta Released: htt…
 
Golf Clash Marketing Strategy – How They Did A $1M Day – BCTV Episode 5 Subscribe here: In today's video I do a deep dive into uncovering how Golf Clash was able to have such massive growth and revenue in a relatively short amount of time. What's fascinating about this is that it's not very complicated…but it does require a lot of work. In this vid…
 
[Cross Promo Strategies, $100M Game Breakdown, Niche Marketing Mistakes (And Solutions!) Subscribe here: In this episode we take a quick look at the Productivity charts and how big, cross-promo companies can make “simple” apps look wildly successful. We'll also check out the latest Deconstructor of fun blog post all about how Fire Emblem Heroes use…
 
[NEW] Hot Categories, AR Goggles for iPhone 7, Building App Software, Snap Glasses What's the hottest category now? What opportunities are the big companies pointing to? How can you make big money in the app business without building apps? Will Snap make a comeback? Resources: App Annie: https://www.appannie.com/ $99 AR Headset for iPhone 7: https:…
 
[NEW] BCTV Episode 2 – Market Analysis on Sarahah | ????? top free app – How did they do it? – What impact does the category make? – Where do you find out? – Should you beta launch and what happens if it fails? – Amazon's new messaging app App research: https://apptopia.com/apps/itunes_connect/1239779861/performance How Critical Force achieved 21m …
 
Today I want to talk about the Augmented Reality kit that Apple released recently and what it means for you, the app and indie developers, marketers, entrepreneurs, appreneurs. Augmented Reality is and will continue to be very big. That is a proven thing, with Pokemon Go probably the best example of the first real big one. We’re going to see more a…
 
Today I want to talk to you about finding a co-founder for your app business. Here are a few things you can do, not only to attract co-founders, but also to create a great partnership with them so that you have a great relationship and more importantly, create something great that achieves what you are trying to achieve. I think that over the next …
 
Today I want to talk to you about how to make successful video Facebook ads. Here are 3 tips and strategies that can make a huge difference in what you’re doing. So that as you build on your Facebook ads, try to get downloads, as you market your app, you’re doing it in the most effective way. And also in a way that isn’t overwhelming and isn’t goin…
 
Today I want to talk to you about whether or not you should start by reskinning apps or if you should start by building apps from scratch. Reskinning means taking a template and applying new graphics to it, instead of trying to build something from the ground up. What’s A Good Business Model to Get Started In the App Business? What a lot of people …
 
Today, I want to talk to you about whether or not you should localize your app. Localizing your app means that you translate it into other languages. You can make your iTunes or your Google Play page, and you can rewrite it in the language of a particular country. Another thing is that you can actually localize the app itself. On the app level, tha…
 
Today I want to talk to you about what’s the best way to advertise your app. It’s 2017, there’s a lot of people who are starting to think about advertising. What is the best way to do so? So what I want to do is run through 3 separate ways you can advertise your app. 1. Traditional ad networks Many of us have used advertising networks in the past t…
 
Today, I want to talk about how to turn a physical board game into an app. We’ve all played really fun board games before, likes Chutes and Ladders, and Monopoly. People loved to play them. How great would it be to translate these board games into apps? So here a few things you can do to make this a reality. 1. Create an exact replica of the board …
 
Today I want to talk to you about how long it actually takes to make an emoji app (without any experience). One of the biggest questions we get from people wanting to make an app, once they see how good this opportunity is, is how long is it going to take me to actually get an emoji app in the store? The answer is: about two weeks. If it takes more…
 
Today I want to talk about the process of going from absolute beginner to having an app in the store making money. Here are the 5 phases or steps that you need to get an app into the store and make money. 1. Come up with an idea or a business model. It’s important to make sure that your app idea is good and that you know what kind of business you a…
 
Today I want to talk to you about using Facebook Messenger for getting app downloads. What’s Facebook Messenger? Facebook Messenger is the messaging platform within Facebook, and has about a billion users. What’s happening now is there’s this thing called bots, which allow you to create marketing automation and broadcasts within your Facebook page.…
 
Today I’m going to talk to you about whether or not you should do Apple or Android apps. Beginners and also people who have been in the app business for a while often ask: “Should I get to these new markets? Which one? There’s a lot of people using Android phones in my country, which platform is right to go after?” The short answer is that Apple te…
 
Today, I want to talk to you about Influencer Marketing and how to have an effective campaign with an influencer. Influencer Marketing is where you will partner with an influencer, somebody typically on social media with a big following that can push lots of eyeballs to your app store page that hopefully convert into downloads. Then you either pay …
 
In this video, I want to talk to you about what category is the best for the App Store. I want to walk you through what categories you should be going after, why you should be going after them, and what to do about it. Here, we’re going to focus on iTunes, the Apple App Store. The App Store’s Categories If you’re new to the app business, the first …
 
Today, I want to talk to you about the best way to make money with apps in 2017. This is a very popular topic among anyone getting in the app business because this is how you’re going to make your return. I want to talk about what’s hot right now, what is working right now. And there’s a few things that are working and a few things that aren’t work…
 
Today I want to talk about Facebook's affinity score. Many of you may have noticed that when you log in to your Facebook Ads account, the affinity score isn’t there anymore. A lot of you, including people in the Emoji Arbitrage Course, have gotten used to this idea of having an affinity score, using it to pick your audiences. And now that there’s n…
 
I highly recommend doing an A/B test on your app icon so you can get more downloads. Here are 3 strategies to do this: 1. Posting on Facebook You can do the testing on your own Facebook page. But the best place is typically in Facebook groups with other people who are used to providing feedback. Any group of people who are supportive of entrepreneu…
 
A lot of you are getting into Facebook advertising for your apps, or you have heard a lot about Facebook advertising for your apps. It’s an incredible way to get traffic and downloads for apps. That’s why people do it. Of all the platforms, it’s by far the most effective, and also has the best targeting. Beyond targeting for specific interests, you…
 
Early on in 2012-2013, a handful of our apps were around celebrity themes – musicians, entertainers, influencers. I would take their names and images and I’ll make them cartoon formats and put them into fun games. And it did well. I made a good amount of money doing this. But it wasn’t a very long-lasting strategy. I definitely got letters from the…
 
A great way to get started on any new app business or project is to use templates. Instead of building apps from scratch, you start with a framework. It’s a prebuilt template that doesn’t have any of the designs. It’s just the guts. If you start with a template, it’s a lot easier than if you build an app from scratch. Here are 3 ways that you can g…
 
Before he sat down for his first class in college, Dan Novaes had already built a $2M business online. By the time he was 25, he was making millions more in the app business. His latest project deployed a marketing strategy that was so effective the company needed to separate the app in order to calculate all the revenue correctly. At 28 years old,…
 
One of the questions that I often get asked is this: Do I need an NDA (non-disclosure agreement) for my new app? Some people who have an app idea or have built something, don’t want to share this information and want to protect themselves. So that when they talk to or hire developers, they are legally bound to keep the information private. Short an…
 
As you start any new project, you subconsciously ask yourself one of two questions 1. What should I do next? OR 2. Is what I'm doing the right thing to do? These may seem the same but they are actually very different. In this video, I explain why: Here's what you need to know: We all approach new projects with mindset on how it's going to work out.…
 
Today, I’d like to share with you a 3-part system that will help you make effective video ads to get cheaper and better installs for your apps. 1. Have some sort of pattern interrupt to get people’s attention The first 3-5 seconds of the video is crucial. Make the first few seconds pop to get the viewer’s attention. It could be something simple as …
 
If you are looking for a profitable app niche, this is where you should start. So many people miss this critical element and end up wasting a LOT of time and money chasing losing numbers. Are you getting some traction on your paid app but can't seem to get any in-app purchases? Or are you not getting any traction at all? Chances are you're trying t…
 
Many of you have awesome app ideas. Others…well, they could use some work Over the last few years I've seen a lot of similarities in what works and what doesn't work in the app store. Like all good things in marketing, they're fundamentals that we so often forget about. Our ideas are different, right?! Here's a quick 3 step process you can use to v…
 
If you created a few apps…and they didn't make ANY money…would you keep going? Most people wouldn't. They certainly wouldn't keep going for a few more years. A lot of people will tell you that this perseverance and hard work is what will get you to #1 in the app store. But Paxton Hare quickly realized it wasn't a matter of working harder, it was ab…
 
Evan Delaney had been running a successful mobile agency for over 6 years…and never built his own app. In fact, he was pretty down on the idea of building a consumer app for the App Store. Every time he saw one of his clients get positive results with an app, it was because they had some sort of edge – a broad user base, a special technology, etc. …
 
How do you make a billion-dollar app company? This is for anybody who’s thought, “Hey, this could be a huge app.” Here are 3 key things that are the foundation of a billion-dollar app business. Even if you’re just getting started and you have big dreams, this is a good set of guidelines. Market leadership You need to be the market leader in some pa…
 
Today I want to talk about what I would do if I was starting over again and I had $1000 to spend. 1. Become obsessed with learning and information. Be immersed in the app world and learn everything. I would dive into blogs, books, Facebook communities and be active as I possibly could. I was constantly providing feedback and helping other people. I…
 
Today I’m going to talk about the number one reason why most app developers are not getting many downloads. I’ve been getting lots of emails from app developers, the people who’ve built a few apps and are having a hard time getting downloads. It’s clear that there’s one principle that isn’t being widely used yet in the app business, but is the foun…
 
A few years ago, all of us relied heavily on the app store for downloads. Paid traffic simply wasn't an option, harnessing the web was impossible to measure. Now we have Facebook Ads and can purchase installs for (literally) pennies on the dollar. Awesome right? Sort of. This solves our customer acquisition costs but failed to address the other hal…
 
After the first day of our SF Summit, I was walking to the local pub with one of the youngest members of our community. He asked me if I had any advice for someone in his position – young, eager and fresh off a few recent failures. When you're between the age of 18 and 22, it's hard to know what to do. In the world we live in, it seems like everyon…
 
Here in Silicon Valley, we are biased around venture capital. The explosive potential of startups is the equivalent of intellectual cocaine, something that virtually all business people are attracted to. Slower growth, on the other hand, is all but shunned in this ecosystem of IPOs and 5,000% returns. The idea of compounding interest is a nice coff…
 
This past week I attended an event all about launching and scaling your business. It was cool. Definitely had a San Francisco flair to it as most of the talks were from founders who didn't get into the details the way many of we do in the app business. My favorite talk was by Alex Tew (@tewy) who has founded a few products such as the Million Dolla…
 
It's no secret that the holidays hold larger than usual search + download volume. Many of us developers spend a lot of time trying to leverage the spike so that we can ride the wave of Q4 revenue like everyone else! Historically, a lot of people would use Christmas and Hanukkah themed apps to nail it. Not only with designs but with keywords that co…
 
Whenever I say the words “analytics” I usually see a lot of eyes glazing over. Most people in the app business associate analytics with thousands of data points, the kind of information that only scientists can decipher. What many people DON'T realize, however, is that analytics are much easier to implement and measure than they think. It's all abo…
 
Did you know that over 500 million people are using Instagram? And over 100M people are using the Instagram Stories function every day? It's crazy. What's also crazy is the amount of traffic some of these accounts can move. Large accounts (100,000+ followers) can easily drive thousands of clicks to different websites every single day. They can also…
 
One of Warren Buffet's most popular pieces of advice to young people: get better habits. Habits lead to results. If you have good habits, you have good results. Great habits = Great results. Simple enough, yes? Not really. Anyone who has tried to create a new habit knows how hard it can be. Once you've set neural pathways, they are difficult to mod…
 
Any time you see displacement in a marketplace, opportunity is abound. There is an inherent movement from one sector to another. This happens all the time in the financial world and is often when riches are made. The same is true for the marketing world. Last week Twitter shut down the popular video sharing service Vine leaving thousands of incredi…
 
In the first of this video series, I'm going to explore the #1 requested topic from our private FB group: If you can't read that, it says “App marketing technique (without investment)” That roughly translates to “How do I get the biggest output from the the least amount of effort and/or money?” Here's a video that addresses this. There are three ma…
 
If you want extraordinary results, you need extraordinary desire. Anthony Hammond is not a developer, he’s not a programmer…he is an investor with an entrepreneurial spirit. He’s gone from investing in cashflow properties, to investing in digital assets he can sell to small businesses. Apps immediately sparked Anthony’s interest. He liked the feeli…
 
Are you interested in getting involved in the startup movement and creating your own company? Ed started in the advertising world and built an online social network for music. He is the co-founder of Merchbar, a commerce marketplace dedicated to connecting die hard music fans with merchandise. Ed has also worked with juggernaut companies like RedBu…
 
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