Branden Moskwa public
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You're a DTC brand owner who wants to make an impact, do what you love, and be able to step away from your business knowing that it's running like a well-oiled machine. Enter the eCommerce Allstars podcast, your trusty sidekick in the wild world of eCommerce. Hosted by Branden Moskwa, focused on empowering DTC brands who want to positively impact the world, to do exactly that. This podcast serves up actionable bite-sized nuggets of wisdom in the form of 3-minute segments - because time-strap ...
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I’ve got this t-shirt—wish I wore it today—that says, "One of us is right. The other one is you." 🤔 That’s the mindset too many leaders have. They think they’ve got all the answers, but here’s the truth: you don’t. When challenges pop up, a lot of leaders turn to their exec team for solutions. But what they don’t do is ask their people. Whether it'…
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When is the right time to expand your team? 🤔 It’s a loaded question with many variables. So let’s break it down. First, ask yourself: Why do I want to expand my team? Is it because you’re overwhelmed with tasks that don’t excite you? Or are you bogged down with work that pulls you away from your area of genius? 🌟 If it’s the latter, that’s a valid…
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I’ve been hearing a lot lately from leaders frustrated with employees who are constantly calling in sick or missing key days. 🤒 Yes, life happens, and sometimes illness does too. But if it’s a pattern—if they’re not showing up when you need them most—maybe there’s a bigger issue. 🚩 First, ask yourself: Are they bought into the company’s mission? Ar…
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"Practice Makes Perfect" – The Biggest Myth You've Heard. 🚫 Let me break it down: Perfect practice makes perfect. But here’s the thing – nobody is perfect. So, what do we do? If you’re practicing something incorrectly, guess what? You’ll just get better at doing it wrong. 🧠 Muscle memory kicks in whether it’s in sports 🏀 or business 💼. The more you…
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You've worked so hard to land that first sale... but don’t stop there. The real money? It’s in your repeat customers. 🛍️ Think about it. One of the highest open rates you’ll ever see in your email marketing comes from that post-purchase series. People love to open those "Thank you for your order!" emails. They're excited about their purchase, and t…
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🎯 Finding the right people can be tough, right? We all know it. But here’s the thing I always look for: Make sure they align with your mission. 🚀 Your company's success hinges on building around people who share the same core values. This alignment drives your team toward long-term success. Now, I have a methodology that flips traditional job posti…
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Are you thinking about scaling your business to the next level, especially in the e-commerce space? 🚀 Let's talk about international shipping and fulfillment. 🌍 Expanding globally isn't just about strategy—remember what I always say, #FckStrategy—it's about having the right systems in place. Before you dive into global expansion, take a hard look a…
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📦 To 3PL or not to 3PL? - That is the question. When considering whether to manage shipping and fulfillment in-house or outsource it to a 3PL, the decision is anything but simple. It’s about aligning your team’s skills, understanding fulfillment as a crucial part of your customer experience, and weighing factors like cost, speed, and inventory mana…
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Are you ready to level up your international shipping game? 🌍 Let’s dive into customs fees and the options you have for handling them: 1️⃣ DAP (Delivered at Place): The customer pays for shipping and additional customs fees upon delivery. This method can lead to surprises at the door, so transparency is crucial. 2️⃣ DDP (Delivery Duty Paid): The cu…
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🚫 Stop wasting time and money on CRO audits that promise quick fixes but deliver nothing more than cookie-cutter results. Your brand's success doesn't come from mimicking the competition; it comes from telling your unique story. 🌟 Instead of following the herd, focus on what truly drives your company. Be authentic. Be transparent. If making money i…
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🛠️ Want to boost your conversion rates? Stop chasing the latest CRO audit or magic bullet strategy. The truth is, the key to success lies in your processes. When your team has clear, well-defined processes to follow, they can regularly check and balance your CRO efforts, ensuring continuous improvement without the need for outside "gurus" or overpr…
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🚀 Yes, competition is fierce—especially in the e-commerce and D2C space. But instead of getting overwhelmed, it’s time to double, triple, and even quadruple down on your **systems**. When your internal infrastructure is running like a well-oiled machine, you're better positioned to navigate tough times. This isn't just about keeping up—it's about c…
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One of my all-time favorite movies is Field of Dreams, and it holds a powerful lesson about discovering your area of genius. 🎥⚾ In the movie, there's a character named Moonlight Graham, a real-life baseball player who got to play in the major leagues but never got to bat. The main character, Ray Kinsella, says to him, "It would kill some men to get…
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💡 I get asked a lot: How do you guide your staff into their area of genius, especially when they’re working outside of it? The first step seems simple—just ask them. WRONG! Here's the reality: 🔍 Many people don’t actually know what they’re amazing at or what they struggle with. What we see as our strengths or weaknesses might not align with reality…
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🚀 As a leader, staying in your area of genius is non-negotiable. It's easy to get pulled into tasks that drain your energy, but identifying those energy-sucking tasks is crucial. These are your kryptonite 🦸‍♂️—the things that pull you out of your genius zone and, ultimately, stifle your business. Here’s the kicker: those very tasks that you dread? …
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Customer service is often the most crucial area to implement a solid system, especially as your company grows and the volume of inquiries, returns, and challenges skyrockets. 📈💬 Templated responses, SOPs, and step-by-step guides become essential. But here’s where many get it wrong: relying solely on cheaper labor or bots, focusing on efficiency at …
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After coming back from a holiday filled with both fantastic and forgettable dining experiences, one thing became clear: the experience can make or break a restaurant. 🍽️ Imagine being at your favorite spot, anticipating that meal you’ve been craving, only to be let down by slow, chaotic service. That disappointment lingers, and in many cases, it’s …
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When it comes to picking a CRM system, the answer is simple: Don’t pick it yourself. ❌ As a leader, your role isn’t to dictate the tools your team uses—it’s to empower them to choose what works best. Your customer service team is in the trenches every day, handling the workflows, pain points, and needs that a CRM must address. They know better than…
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This is a fun one because many companies nail their mission-driven approach, BUT... 🎯 Take a sustainable company, for example. They have people driven by the mission, and processes aligned with sustainability, and then they choose tech and tools. But here’s where it gets tricky: Is your hosting solution for your website zero emissions or solar-powe…
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I often get asked, "What is a system?" 🤔 Systems mean so many things to so many people. To me, a system stops chaos in your organization. A proper system can solve any problem. When you face a challenge in your business, having a proper system and framework lets you easily diagnose and fix the issue quickly. My system revolves around a simple frame…
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I empower entrepreneurs to do more of what you love and less of what you don't, so you can make your mission a reality. 🌟 So, what does that mean? Let's dissect it. 🧐 Your mission is something you feel deep inside, driving you every day. This applies to everyone, from a one-person business to a 50-person business and beyond. Your mission isn't just…
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I did a post—if you missed it, go back and check it out—on what differentiates businesses that last versus those that don't. 📅💼 We found out that it's a myth that strategy has anything to do with it. Strategy has nothing to do with whether your business is built to last or not. Why do I say that? "You don't rise to the level of your strategy, you f…
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Remember learning to walk? You fell, got up, and repeated until you nailed it. That resilience was built early, but as we age, life knocks us down, and our mindset shifts. It’s easy to get stuck in failures, but just like in baseball, where a player is considered an All-Star if they get a hit 1 out of every 12 pitches, success isn’t just about skil…
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Years ago, I had the chance to meet Rodney Mullen, a legend in skateboarding. 🛹 He’s the pioneer who set the stage for figures like Tony Hawk. Despite not being a skateboarder myself, I was struck by Rodney’s insight on success. When I asked him about his achievements, he spoke about falling countless times before mastering his tricks. His key to s…
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Earlier this week, I talked about the importance of having resilient systems. Today, let's dive into another critical element: mission. 🎯 When you have a mission, you create an additional layer of resilience. Your mission is your "why," driving you forward regardless of the obstacles. It’s the reason you persevere through the toughest days, because…
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A lot of creative people believe that having a specific system in place will shackle them, limiting their ability to explore their creative side. 🎨 But actually, systems do the complete opposite—they set you free. Think about an artist’s studio: while it might look chaotic, many artists have their own systems. They might start their day with a rout…
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In my last podcast, I talked about how creating systems and structure can actually foster a sense of freedom, especially within creativity. Now, let's contrast that with the "cult of personality." This concept, defined as a situation where a leader is idolized and surrounded by yes-men, stifles true innovation and growth. Leaders who create this cu…
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I've talked before about the importance of employee belief over buy-in. Here's the deal: you don't need your team to simply buy into your mission; you need them to believe in it. Buy-in is like lust—fleeting and easily swayed. 💔 Belief, however, is like love—deep-seated and unwavering. ❤️ When your team believes in your company's mission, no one ca…
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I'm not a rapper, but Dilated Peoples sure are awesome. 🎤 They have a song that goes, 'Worst comes to worst, my people come first.' This is absolutely critical in all aspects of business, especially when you're building your systems. People come first. 👥 If you look back a few days, I posted a Venn diagram illustrating the synergy of People, Proces…
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When we talk about processes, it’s essential to understand that our people drive them. 👥🔄 The right people will collaborate across departments to create and enhance processes that streamline, automate, and boost efficiency. But remember, these processes must align with your company’s mission. For example, if you outsource fulfillment, ensure the ex…
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Words on a wall. That’s all a mission statement is to people these days. They walk into their office, see the mission of the business, and nobody gives a damn. I’m sorry, but that’s why I call mission statements horsesh*t. Here’s the thing: I don't care what you write on your wall. As a customer or advisor, it doesn’t matter to me. What matters is …
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I've seen a lot of amazing products fail. Products that had the potential to reach millions, to better countless lives, but fell flat because they didn’t have the proper systems in place. They were too focused on the product, too wrapped up in the vision or the mission, and forgot the foundational components necessary to build the business properly…
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I want to talk to you about a quote from Brian Baumler: "Stop focusing on the things that can make you money and start focusing on the things that could lose you money." The part I like most about this quote is the shift in focus. When you start focusing on the things that can lose you money, you’re essentially working to stop the cash bleed. You n…
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How do you sell to Millennials, Gen Z, and future generations? 🤔 That's the wrong question to ask. The real question is, what are we doing to make a positive impact on the world? 🌍 This drives the heart of your business, keeps people motivated, and gives everyone a common purpose. Creating a positive impact isn’t just good for the world—it’s good f…
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The following is transcripts from a call I had recently, that raised some very specific points. Well, and that's one of the things that I find, too, is when you're in a challenging situation, you can sit back and look at two things. Right. What is the overall mission of your business? 🎯 The goal, deep-seated goal. And that helps you drive. And then…
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Today, let's talk about resilience. 💪 We all face those days when life keeps knocking us down. Resilience is what gets us through, but it's not just about personal grit—it's about having robust systems in place. You can have the best strategy in the world, but without the proper systems, that strategy won't hold up. Systems build a strong foundatio…
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As a business owner, do you ever find yourself thinking, "Why do I need to know? I've got people for that"? It's time to shift that mindset. Maybe your business is running like a well-oiled machine, allowing you to step away when needed—and that's amazing. BUT to keep your business thriving and growing in the direction you want, it's crucial to be …
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So I was talking to a friend the other day. He's an Inc. 500 top fastest-growing companies founder and a Forbes top 30 under 30 leader. The guy is brilliant—smart and knows his stuff. It was kind of funny because, during our conversation, he mentioned hiring agencies as one of his biggest downfalls early on. A bit ironic, right? But early on in his…
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In a past episode I discussed the importance of having the right checks and balances in your business to ensure everything runs smoothly and you don't get taken advantage of. 🧐 In this episode, let's talk about a different angle—too many bodyguards. This time, it's about those people put in place to protect you: VAs, EAs, AI, anti-AI, agencies, bus…
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I recently came across a quote that really stuck with me: "We all have a good wolf and a bad wolf inside us. The wolf you feed wins." 🐺 It reminded me of an old audio recording by Earl Nightingale called The Strangest Secret. I highly recommend giving it a listen—it’s all about positivity, gratitude, mindset, and success. 🌟 In it, Nightingale liken…
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Alright folks, let's talk about another "magic bean" that's got everyone buzzing: AI strategy. 🧠✨ It's not really new—artificial intelligence and machine learning have been around for a while. Sure, new interfaces like ChatGPT have made them more accessible, but here's the thing: don’t fall into the FOMO trap. 🚫 Fear of missing out shouldn't drive …
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My absolute favorite thing is when I call customer service and get the "your business is important to us" message while waiting for 30 minutes or even two hours. 🎶 Can you sense the sarcasm? People started moving away from this by using online chats, but now those chats have become just as frustrating. They're often just glorified phone queues, and…
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🤼‍♂️ Stepping into the ring of business, I can't help but draw parallels between the world of professional wrestling and the challenges we face in entrepreneurship. Growing up in the era of Hulk Hogan and WrestleMania, the spectacle of it all captured my imagination. But lately, I've found myself intrigued by Lucha Libre, the Mexican form of wrestl…
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Is technology your secret weapon or the main event? 🤔 First off, when problems arise, don’t rush to tech as your first solution. Instead, think of tech as the accelerant for change, not the change itself. 🔥 Look at your people and processes first: People: Do you have the right team? Are they in their areas of genius? Processes: Are your processes s…
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I’ve got three game-changing tech tips for your e-commerce business. Let’s dive in: 1️⃣ Communication Tools: Simplify and unify team communication. Whether you’re a $5M or $50M company, break down silos and ensure everyone’s on the same page. 🗣️💡 2️⃣ Smart Sales Strategies: Forget the magic beans! 🫘 Avoid generic sales widgets and find tech that fi…
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I've got a secret! 🤫 There's only one person who knows this and it's my beautiful wife. If I were to want a gravestone it's the single word I would want on it. It's going to surprise you because, it's not in line with any of my other favorites like, gratitude, honestly, and authentic. Those are certainly in the top 5 but this one stands alone and i…
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Let's Decode Success! 🚀 Success isn't just about having the best strategy; sure, it helps, but it's NOT the KEY. It's about understanding the essence of your STORY, YOUR MISSION. Then aligning that with your systems. The Triple Threat - People, Process, and Tech/Tools. #FckStrategy prompts a shift FROM a strategy-centric mindset to one that priorit…
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Imagine the inspiring journey of an 8-year-old entrepreneur who turned setbacks into success! 💼 After his parents forced him into bankruptcy, this determined young mind discovered his passion for selling toys and unintentionally created a system for consistent sales. 🧸 It's a remarkable example of how systems drive business success, ensuring every …
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Back in business school, we had to launch a business over the summer—part of the entrepreneurship degree, right? The catch: you start, you hustle, then you shut it down as classes resume. If only I'd grasped the importance of systems back then! Imagine managing my business post-summer while acing my studies. A course with a brilliant professor open…
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