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Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement, to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release.…
 
Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.…
 
Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th.…
 
Join me as I sit down with David O'Brien, President and CEO of Quantum5, to discuss how their modern training platform is transforming how dealers educate their teams and build modern skills needed to sell cars in a digital age. Their platform is unique, powerful, and comes with KPI reporting to show how well it is working. I love their confidence …
 
I sat down with industry veteran, Yago Paramo, to discuss his professional journey within automotive and the development of the UNITS Modern Inventory Management Platform. It is great to see innovative designs, competitive features, and a very affordable price thanks to modern programming frameworks and cloud computing. If you want to do more, for …
 
Join me as I sit down with Ryan Osten, COO of Gubagoo Canada, to discuss the recent acquisition of their company by Reynolds & Reynolds. There has been a number of financial investments and mergers in the automotive retailing space, which prompted me to explore the synergies of this new partnership and how it will benefit dealers. Do not miss this …
 
Join me as I sit down with Charlie Bass to discuss their decision to purchase the automotive dealer accounts from CallSource and what the future holds for their dealer clients. Last month our research report uncovered the importance of recording and inspection call outcomes from marketing investments, but there is much more ahead for this company. …
 
Join my conversation with AutoWeb executives as we discuss the latest research report that was released by BPE Research on their automotive marketing platform. This is another example of how first-party marketplace data is transforming our thinking on ad targeting and effectiveness to help dealers connect car shoppers with their in-stock inventory.…
 
Industry Challenge - it is time we start an inclusive conversation on defining the new metrics and KPIs that will aid managers in improving operation efficiencies for automotive retail operations. I'll start the conversation and hope that other will join the movement to publish a draft set of modern retailing metrics for #AAAS2021 in November. The …
 
Join my conversation with Noah Lee and Brent Towne from Cox Automotive as we discuss the connection of Cox Automotive's software platforms and the unique insights their data can offer dealers, without relying on cookies. Dealers have been waiting for the full integration of Cox's software acquisitions over the past 10 years and it looks like this a…
 
The automotive industry is attracting venture capital, entrepreneurs, and FinTech developers to modernize the retail experience for consumers. Fuse Autotech is a company to watch as they come to market with a solution that solves the most hated period of the consumer purchase experience: waiting for the F&I office and all the paperwork to be comple…
 
Join me as I discuss Dealer Group Omni Hub with Guy Super and Gary Marcotte from @Outsell. Dealer groups can now increase the Lifetime Value of their customer database and retention through group level marketing technology. Don't miss this powerful discussion on how multi-store groups can improve relevant marketing and increase sales opportunities …
 
Join me as I sit down with Chip Perry, CEO of A2Z Sync to discuss the future of automotive retailing and how dealers can defeat the barbarians at the gate. Are automotive disruptors fearful of digital retailing or quietly laughing behind closed doors? What can dealers do now to improve their franchise viability over the next 3-5 years? Chip has som…
 
Today I am pleased to announce the winner of the 2021 Lighthouse Award. The award recognizes automotive industry leaders who have demonstrated an outstanding commitment to education, leadership, and innovation. This year the Lighthouse Award will be presented to George Nenni, founder of Generations Digital. George will be presented with his award a…
 
Join me as I sit down with Justin DePasquale, VP of Sales at @CallRevu, to discuss the state of telephony and call quality inspection in #automotive retail. The company has big plans for 2021 with some major announcement coming at NADA. If your telephony infrastructure is outdated, you may want to get a jump on the competition and give them a call.…
 
Join me as I sit down with Gary Marcotte and Matt Kristos from Outsell to discuss how their technology and lifecycle marketing is delivering outstanding results for dealer groups with overlapping customers across many OEM brands. The days of siloed marketing are over and measurable savings can be realized through better marketing strategies pioneer…
 
Some dealers know how cost effective Bing advertising is for their business. For the most part, Microsoft had a low profile at #automotive conferences in years past. Get ready for some big changes and greater support for the auto dealer and agency community in 2021. Dealers should be speaking with their #marketing agency partners on how to integrat…
 
I'm so happy to announce that CarWars has integrated advanced marketing data from @Vistadash into their dealer reporting dashboards. The upgrade gives #automotive dealers unprecedented insights into marketing ROAS and how to measure success to sell more cars in a digital age. Join me as I get the details from Ford Kirk today!…
 
I sat down with James Rooke, General Manager of Effectv to discuss the latest opportunities for #automotive dealers who want to create omni-present video campaigns across all device screens in their local markets. Holistic video marketing which includes connected TV customers is more critical than ever so make sure you listen and take advantage of …
 
Where in the buyer's journey is your advertising connecting with local, in-market shoppers? High in the funnel, could be wasteful. Mid-funnel? Could be a challenge to stand out. However, if you could target consumers in the "last mile" of their decision journey with effective, relevant video, imagine what could happen! I discuss that opportunity wi…
 
Some podcast interviews have a narrow focus and others, like this one, can help all automotive dealers! You don't want to miss this conversation because the future of #automotive retail depends on dealership managers/owners listening and taking action. Put your dealership to the test and see if you are in the minority or majority.…
 
Remote retailing has been embraced by thousands of dealers and the changes in #automotive retail continue to accelerate. The missing piece to digital retailing is smarter, cost effective logistics and DRAIVER has a unique approach that will save dealers time and money. Learn about their AI driven logistics and the thousands of drivers that are on-d…
 
Join me as I interview Matt and Erica about the new partnership that was just announced between Dealer.com and Widewail. This partnership will allow Cox Automotive to offer a more holistic local marketing strategy for dealers. Learn why reputation management and review acquisition strategies are even more critical for dealers investing in remote re…
 
Join me for an exciting podcast interview with Steve Pearson, CEO of Friendemic and Denise Chudy, Chief Growth Officer as we discuss their exclusive focus on the automotive industry. As digital retailing evolves, online reviews integrated into to shopping process will be critical for dealers. Learn how @Friendemic is distancing itself from the comp…
 
Join me and Alex Snyder for a lively discussion on modern retail strategies and learn more about their technology platform that helps dealers engage consumers 2x-3x more than current competitors. Could this two-year-old startup show the entire automotive industry how to do #digitalretailing correctly? @FRIKINtech Illumiquote will also be participat…
 
Join me as I interview Dean Evans, CEO of FUEL, to discuss how digital video and advanced targeting is delivering outstanding results for dealers who want to gain market share. However, without precise targeting and exclusive placement, dealers are fighting an uphill battle to be seen. Learn about the platform and why Dean is confident that FUEL wi…
 
CarNow will be one of the five companies that will be showcasing their technology and support strategies, head-to-head, with other digital retailing platforms to educate dealers at the AAAS Livestream Event in November. Join me for an enthusiastic conversation with Tim Cox on why remote retailing is here to stay and how @CarNow is outperforming oth…
 
Dealers who are looking to create hyper-efficient and sales effective marketing campaigns need to leverage marketing automation. Client Command has accepted the challenge and will participate in the AAAS Marketing Automation Face-off. Learn why Jonathan's team is leading the marketplace with marketing Return on Ad Spend (ROAS).…
 
Many auto dealers are using the Podium platform to collect and manage their online reviews but few know that the company has expanded their product offering to deliver a unified messaging platform. Join me and Ross Tinkham as we discuss the latest technology and strategies that dealers can leverage using @PodiumHQ.…
 
On today's show I discuss the knowledge and education gap between managers in variable operations and fixed operations in regard to digital marketing strategies. Dealers need to consider how to rethink their educational investments in their Fixed Operations Directors and how to develop an integrated marketing strategy with all dealership leaders.…
 
I had the opportunity to sit down with Chip Perry, CEO of A2Z Sync and Natalia Giner, Head of Product to discuss their approach to a modern retail experience for #automotive dealers. Their blueprint for success is built on a Single Point of Contact (SPOC) sales model that is supported by amazing software and expert training. This podcast is the per…
 
I had the opportunity to sit down with Betsy Reed from TapText to discuss modern communication strategies for auto dealers. When dealers realize that they are missing significant sales opportunities because they highly leverage form fills or chat/text messaging, change can occur. Why has it taken so long for change to happen? Dealers were unaware o…
 
I had the opportunity to sit down with Madison Gross from @CarGurus to discuss their June 2020 Consumer Sentiment Survey. The data shows some very promising trends when compared to their previous survey in April. Join us for a lively conversation and you can also download the latest survey data using this link: https://bit.ly/3gMxT3e…
 
As dealers better understand the power of Google My Business in their local search marketing strategies, building out GMB departmental listings for sales, service, parts, and auto body services becomes the new standard for hyper-local SEO. Managing reviews and consumer sentiment across all these GMB listings is now much easier with Reputation.com. …
 
Today I released a new podcast which is a conversation with Amy Hughes who is a senior executive on the Experian Automotive team. We discuss new data that automotive dealers can access to give them unprecedented insights in local shopper behavior before and now during COVID. The data is updated daily so listen in to get access to your own personali…
 
I sat down with Brian Abrams, Sr. Director of Consumer Experience at LivePerson, to discuss how messaging helps dealerships increase efficiency and expand the capacity of their staff across all functions — from BDC departments, to sales managers, to home-based employees. Hear firsthand how a conversational strategy can help you maintain a personal …
 
I had the pleasure to host David Kelly, Chief Marketing Officer from the Gettel Automotive Group and Drew Delaware, Marketing Director for @Gubagoo to discuss how their readiness for remote retailing helped Gettel Automotive grow and thrive during COVID-19. David is candid and authentic in his approach to modern retailing which I am confident will …
 
Remote retailing requires new communication strategies to connect with consumers and transact when a showroom visit is not permitted or desirable. I sat down with Steve Roessler from Drive Centric to discuss how his customers have pivoted to leverage the multi-channel communication options that DriveCentric CRM offers. We also got a sneak peek on t…
 
It is always fun to sit down and talk with Tim Cox, Co-founder of @CarNow about automotive retail. Their company has rapidly become one of the top solutions for auto dealers who want to embrace remote retailing and conversational commerce. Their platform has some major updates that are being readied for DMSC so join us in the conversation regarding…
 
I had the pleasure to speak with Mike Cavanaugh about the critical role that accurate data has on online merchandising and vehicle pricing on third-party classified websites. We also discuss how making the car the star is so critical for remote retailing yet often the car is the neglected element on the VDP. Lastly, every dealer is looking to save …
 
I had the opportunity to sit down with Sam Vukas, COO of Dealer eProcess to discuss how their company assisted dealers during the COVID crisis. I was pleased to hear that DEP gave dealers their digital retailing software SARA without charge for 90-days to help them quickly transition to remote retailing. DEP has the slickest workflow for determinin…
 
All @DealerDotCom customers will want to listen to this podcast that was recorded when I sat down with Bob George and Wayne Pastore to discuss remote retailing strategies and their new partnership with @LivePerson. Dealers who are embracing remote sales strategies are finding deeper integration opportunities and benefits within the Cox Automotive p…
 
The automotive industry has gone through massive changes as a result of COVID-19. How consumers purchase and service their vehicles with social distancing guidelines in place has accelerated dealer adoption of digital retailing technology and remote selling strategies. I had the pleasure to sit down with Amit Chandarana from Roadster and Jarred Bla…
 
TrueCar is innovating their platform and fine tuning their marketing strategies to increase value to its dealer network. Join me as I sit down with Kerri Wise, VP of Industry Relations, to discuss the latest developments on the TrueCar platform including personalized lease and finance payments, based on the dealer's personalized settings. We also d…
 
I sat down with Joe Chura, CEO of Dealer Inspire to discuss modern retail strategies that include innovations first discussed at DMSC 2019. Formless websites are now doubling monthly sales opportunities for auto dealers who "serve" instead of "chasing" consumers who visit their virtual showrooms. The pace of change we are witnessing in automotive r…
 
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