Best BrightLocals Podcasts (2024)

1
Dayna Lucio on Combining General and Local SEO for the Best Possible Results 40:42

15d ago40:42

40:42

We often forget that, in local business, local SEO and general SEO are all part of the same whole. Your site needs to be as optimized as your Google Business Profile, but how often do these strategies really speak to one another? We spoke to Amsive Digital's Dayna Lucio for the lowdown on how, particularly in more complex business models like franc…

1
George Nguyen on Creating a Successful Brand Publication 50:51

1M ago50:51

50:51

With a deluge of AI-spun content hitting the web today, it's never been more important to ensure you're working with real experts on your brand publication. Host Claire Carlile is joined by George Nguyen from Wix to discuss how to develop content hubs for brands that want to build their authority and expertise—no matter the vertical. What you will …

1
Elizabeth Rule on Scaling Multi-location Brands with Local SEO 54:22

2M ago54:22

54:22

Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…

1
Melissa Popp on Consumer-Centric Storytelling in Content Marketing 49:17

3M ago49:17

49:17

Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various depart…

1
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

4M ago1:27:20

1:27:20

In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…

1
Aaron Weiche on Developing a Conversion Mindset 43:19

6M ago43:19

43:19

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…

1
Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

7M ago47:23

47:23

In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…

1
David Mihm on the State of Multi-location GBP Management 47:25

7M ago47:25

47:25

In this episode, Claire speaks to Near Media's David Mihm on the obstacles and opportunities that lie in wait when dealing with Google Business Profiles for multi-location businesses. Listen to learn: Why bulk verification can be such a struggle for enterprise businesses The best approach to managing local SEO between HQ and branch levels A two-lev…

1
Steve Wiideman on Navigating Big Brand Local SEO 49:45

9M ago49:45

49:45

In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO. In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes…

1
Stefan Somborac on The Life and Times of a Google Product Expert 41:01

12M ago41:01

41:01

In this episode, we speak to Google Business Profile *Platinum* Expert, Marketing Metrology's Stefan Somborac, about what it's like to volunteer to help, and most importantly learn from, local businesses posting in the Google Business Profile Help Community (what a mouthful!) Listen to learn: Why the new EU reinstatement process forms part of a "pe…

1
Crystal Carter on Powerful Applications of Schema Markup 45:36

1y ago45:36

45:36

Schema might not be a ranking factor, but that doesn't mean you can leave it in the 'to do' pile. In this episode, structured markup master Crystal Carter lifts the lid on all things schema: Why it's not as scary as you think it is Why it's business-critical for some industries What to do (and not do) if you receive a schema warning How to use a CM…

1
Mike Blumenthal on What Google's Past Can Teach Us About Its Future 38:53

1y ago38:53

38:53

In this episode, Near Media's Mike Blumenthal highlights the Google trends we should all be paying close attention to, discusses the evolution and importance of images in Google Business Profile, and introduces upcoming Near Media consumer research that could change how we look at searcher behavior. Listen to learn: What the future of Google Busine…

1
Noah Learner on Telling Client Stories with Data 45:48

1y ago45:48

45:48

In this episode, Sterling Sky's Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success. Listen to learn: Where Google truly pulls its GBP performance data from The trut…

1
Krystal Taing on Making Multi-location SEO Feel Local 30:06

1+ y ago30:06

30:06

In this episode, Uberall's Krystal Taing shares her obsession with multi-location SEO, slings her pet peeves into Room 404, and delivers a rousing 5-point plan for scaling enterprise local SEO success. Listen to learn: How to overcome the challenge of building a local voice for each location while keeping the necessary things centralized at corpora…

1
Andi Jarvis Wants to Poke Bad Strategists in the Eye 39:22

1+ y ago39:22

39:22

In this episode, we drill deep into the brain of Andi Jarvis, a self-confessed strategy nerd. Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Belfast and Liverpool in the UK. Eximo Marketing primarily works with established manufacturers who want to grow their business via direct-to-consumer. …

1
Adventures in Local Marketing New Season Trailer 1:15

1+ y ago1:15

1:15

Welcome to Adventures in Local Marketing, the podcast for local marketers. In this trailer, we introduce our brand-new host, Claire Carlile. Claire explains what you can expect in the upcoming episodes, and why you should choose to take your next adventure with us.By Claire Carlile

1
Dani Owens on How to Build Local Links 25:00

2+ y ago25:00

25:00

Local SEOs have a love-hate relationship with link building. We love links, but building them is time-consuming, manual, repetitive and ultimately has a relatively low success rate compared to other SEO tactics. Fortunately, Dani Owens is here to help. Dani has a wealth of experience building local links for a wide variety of clients and niches. In…

1
Blake Denman on How to Grow Your Agency (While Avoiding Screwups) 38:15

2+ y ago38:15

38:15

Growing an agency is hard. There are so many things to get right and so many things that can go wrong. Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturi…

1
Phill Agnew on the 7 Consumer Psychology Principles Every Marketer Should Know 56:23

3y ago56:23

56:23

We like to think of ourselves as rational people–our decisions are based on logic and facts. But the truth is that we’re all guided by biases that influence the way we think and act. Being aware of these biases can be extremely powerful in the hands of a marketer. After all, the very practice of marketing is to influence people’s behaviours–whether…

1
Amanda Jordan on How to Overcome Multi-location SEO Challenges 49:51

3y ago49:51

49:51

Adventures in Local Marketing is back for a second season! Throughout season two, we're going to be branching out to cover a broad range of topics to truly help our listeners become a better local marketer. Amanda Jordan is our first guest of the season, and we have been lucky enough to hear her valuable insights on the local SEO issues of multi-lo…

1
Levi Williams-Clucas on Building Trust Signals Within Google My Business 49:33

3+ y ago49:33

49:33

Is your Google My Business listing sending out strong trust signals? That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing. Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy fr…

1
Colan Nielsen on Building Your Unique Local SEO Playbook 1:10:01

3+ y ago1:10:01

1:10:01

On this episode, we chatted with Colan Nielsen about how to build an effective, and importantly, unique local SEO playbook. Colan is VP of Local Search at Sterling Sky, and we tapped into his 11+ years of experience to find out the best ways to develop your own playbook. As you’ll learn, a playbook goes way beyond a simple checklist of actions to t…

1
Jordan Choo on How to Land Bigger Clients 47:33

3+ y ago47:33

47:33

Many agencies aspire to move upmarket and work with bigger clients – and for good reason. Bigger clients lead to larger retainers, better budgets, and impressive client logos to show off to prospects. But what exactly does moving upmarket look like? And is working with big clients all it’s cracked up to be? That’s what I wanted to find out from Jor…

1
Niki Mosier on Google-proofing your Page Experience 44:24

3+ y ago44:24

44:24

We’re only a few weeks away from the rollout of Google’s Page Experience update and, while we don’t yet know what impact it will have on rankings, it’s undoubtedly something that needs to be on the radar of every SEO. As this is arguably the biggest change to Google’s algorithm we’ve seen in recent years, we enlisted technical SEO virtuoso, Niki Mo…

1
Claire Carlile on Setting Your Agency up for Success From Day One 41:16

3+ y ago41:16

41:16

What’s one topic that comes up time and time again in local SEO? How to launch and maintain a successful agency. It’s something we get asked about a lot, and so we enlisted the help of Claire Carlile. Claire’s got 12 years of managing her own boutique agency under her belt, so you’ll be sure to take away some game-changing tips. Listen to learn how…

1
Lily Ray on Navigating SEO in 2021 49:00

4y ago49:00

49:00

‘Adventures in Local Marketing’ is back with a bang for 2021! In our first episode of the year, we're joined by yet another expert guest to take stock of SEO in 2020, and to look ahead to 2021. Our guest on this episode is seasoned SEO pro and keynote speaker, Lily Ray. Lily draws from first-hand experience of working with a wide range of clients a…

1
Carrie Hill on Creating Kick-ass Local Content 1:01:59

4y ago1:01:59

1:01:59

There’s no doubt content is key to both ranking high in local search and generating more leads, but there’s a lot of mixed messages about the best ways to approach this. And often what ranks and what converts can be very different beasts. Luckily, we’ve enlisted Sterling Sky’s content creating champion Carrie Hill to get answers to questions such a…

1
Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy 1:02:35

4y ago1:02:35

1:02:35

In this episode, we talked to mobile SEO expert Cindy Krum about Google’s latest developments and how this is impacting SEO. Learn why you can’t afford to sleep on mobile-first indexing, the best opportunities to claim more search visibility, and how to future-proof your SEO strategy. Cindy is one of the leading experts in mobile SEO, but her knowl…

1
Ben Fisher on Finding Competitive Advantages in Google My Business 57:29

4y ago57:29

57:29

On this month’s episode of ‘Adventures in Local Marketing’, we spoke with Ben Fisher of Steady Demand. Ben is one of only two officially-recognized Platinum Product Experts of Google My Business, so this was an amazing opportunity to find out: What the basics you have to get right in Google My Business are The ongoing activities every marketer shou…

1
Dana DiTomaso on Learning to Love Reporting 48:09

4y ago48:09

48:09

Do you consider reporting a chore? Do you frantically scramble to pull all your data together at the end of the month? And does your reporting ultimately lead to more questions than answers? If you answered 'yes' to any of the above, then this is the episode of 'Adventures in Local Marketing' for you. Dana DiTomaso believes reporting doesn’t have t…

1
Jason Brown on Becoming the Spammer’s Public Enemy #1 43:48

4+ y ago43:48

43:48

We’re back with our second episode of ‘Adventures in Local Marketing’ and this time we’re talking spam, spam, and more SPAM, with Jason Brown. Jason is the leading expert on all the shady things that go down in local SEO, so we wanted to find out: What kinds of tricks spammers are pulling How Jason goes about getting spam eradicated Why spam has re…

1
Greg Gifford on His Journey Through Local Marketing 40:12

4+ y ago40:12

40:12

Welcome to the very first episode of 'Adventures in Local Marketing' In our debut episode, we sat down with local SEO expert, Greg Gifford, to chat about, well... everything. Listen along to learn: What local SEO was like when he first started out and how it’s changed over time How he became one of the most popular speakers in digital marketing How…

1
Introducing Adventures in Local Marketing 1:32

4+ y ago1:32

1:32

Welcome to 'Adventures in Local Marketing' – the only podcast that tells the stories from the frontlines of local marketing. In this trailer, host Kristian Bannister, explains why we've launched 'Adventures in Local Marketing' and what to expect from each episode.By BrightLocal

Podcasts Worth a Listen

BrightLocals Podcasts

Podcasts Worth a Listen

1
Adventures in Local Marketing

BrightLocal

1
Dayna Lucio on Combining General and Local SEO for the Best Possible Results 40:42

1
George Nguyen on Creating a Successful Brand Publication 50:51

1
Elizabeth Rule on Scaling Multi-location Brands with Local SEO 54:22

1
Melissa Popp on Consumer-Centric Storytelling in Content Marketing 49:17

1
Marie Haynes on Embracing Search's AI Future, and Why We Should Be Excited 1:27:20

1
Aaron Weiche on Developing a Conversion Mindset 43:19

1
Julian Hooks On Staying People-first in an SEO-obsessed World 47:23

1
David Mihm on the State of Multi-location GBP Management 47:25

1
Steve Wiideman on Navigating Big Brand Local SEO 49:45

1
Stefan Somborac on The Life and Times of a Google Product Expert 41:01

1
Crystal Carter on Powerful Applications of Schema Markup 45:36

1
Mike Blumenthal on What Google's Past Can Teach Us About Its Future 38:53

1
Noah Learner on Telling Client Stories with Data 45:48

1
Krystal Taing on Making Multi-location SEO Feel Local 30:06

1
Andi Jarvis Wants to Poke Bad Strategists in the Eye 39:22

1
Adventures in Local Marketing New Season Trailer 1:15

1
Dani Owens on How to Build Local Links 25:00

1
Blake Denman on How to Grow Your Agency (While Avoiding Screwups) 38:15

1
Phill Agnew on the 7 Consumer Psychology Principles Every Marketer Should Know 56:23

1
Amanda Jordan on How to Overcome Multi-location SEO Challenges 49:51

1
Levi Williams-Clucas on Building Trust Signals Within Google My Business 49:33

1
Colan Nielsen on Building Your Unique Local SEO Playbook 1:10:01

1
Jordan Choo on How to Land Bigger Clients 47:33

1
Niki Mosier on Google-proofing your Page Experience 44:24

1
Claire Carlile on Setting Your Agency up for Success From Day One 41:16

1
Lily Ray on Navigating SEO in 2021 49:00

1
Carrie Hill on Creating Kick-ass Local Content 1:01:59

1
Cindy Krum on Building a Mobile-first, Future-proof SEO Strategy 1:02:35

1
Ben Fisher on Finding Competitive Advantages in Google My Business 57:29

1
Dana DiTomaso on Learning to Love Reporting 48:09

1
Jason Brown on Becoming the Spammer’s Public Enemy #1 43:48

1
Greg Gifford on His Journey Through Local Marketing 40:12

1
Introducing Adventures in Local Marketing 1:32

Quick Reference Guide